Global Branding - Publications - Faculty & Research

15 Nov 2022
Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

no-barrier-to-entry open mic night. Message delivery. Brands and other organizations hire influencers to use the platform to distribute a message, particularly on fashion, cosmetics, and food. To them, it is just another form of paid... View Details

Keywords: by John Deighton and Leora Kornfeld

01 Sep 2023
News

Made in Italy

focused on the past, present, and future of capitalism and the iconic brands that have established the “Made in Italy” label as an international symbol of quality and luxury. The School’s elective IFCs bring second-year students... View Details

Keywords: April White

26 Feb 2008
First Look

First Look: February 26, 2008

display promotions away from smaller revenue brands and toward larger ones following periods of poor financial performance, indicating the behavior is being driven by parties higher in the firm than the View Details

Keywords: Martha Lagace

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Profiles - MBA

building my own startup in satellite communication and control systems. Find Grace on LinkedIn . BIOENGINEERING (SB), SECONDARY IN GLOBAL HEALTH & HEALTH POLICY KIRKLAND 2022 Cohort 3 Esther Koh "Bridging experiments in the lab with... View Details

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Human Behavior & Decision-Making - Faculty & Research

In April 2009, direct-to-consumer e-commerce muesli brand mymuesli faced a flood of customer questions. The breakfast cereal startup enabled users to order personalized muesli on its website by choosing from 75 organic ingredients for a... View Details

09 Feb 2023
Blog Post

The Sixth Year of Short Intensive Programs (SIPs) at HBS

that can be drawn from other regions of the Global South and beyond. Africa Rising was crafted to appeal to students who have extensive experience working in Africa and those eager to expand their knowledge. The course was purposefully... View Details

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Health Care - Faculty & Research

transformation of Takeda from a Japanese pharmaceutical company with a global footprint into a global company with a Japanese heritage. A 33-year veteran of Takeda, Hasegawa-san was appointed president of... View Details

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Advisory Board - Entrepreneurship

opportunities. He graduated from Kenyon College, has one daughter, and lives in Wellesley, MA. Marla Malcolm Beck (MBA 1998), Bluemercury Marla Malcolm Beck is the co-founder and CEO of Bluemercury Inc., a high-growth luxury beauty retailer and cosmetics View Details

10 May 2011
First Look

First Look: May 10

more than five years, the global shipping (maritime) industry experienced a dramatic crash in late 2008 as the global financial system froze and the global economy slid into... View Details

Keywords: Sean Silverthorne

Amy W. Schulman

Amy W. Schulman is an accomplished business leader, widely recognized for growing and stabilizing global businesses, commitment to people, strategic judgment, and efforts to advance women and promote inclusive workplace cultures.

Ms. Schulman joined Harvard... View Details

16 Jul 2020
Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

business model for small independents is often elusive. So when a crisis of the magnitude of the COVID-19 global pandemic forces restaurants to close, and their revenue drops to zero overnight, things get particularly dire. Unlike the... View Details

Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage

02 Apr 2020
What Do You Think?

What Are Lessons for Leaders from This Black Swan Crisis?

doubts were expressed by readers of this column about whether it even qualifies as a Black Swan. Let’s turn to some of the responses. “We are not dealing here with a Black Swan,” Tom Coyne commented. “The potential for, and impact of, a View Details

Keywords: by James Heskett

30 Aug 2011
First Look

First Look: August 30

U.S. Multinational Firm Activity Authors:C. Fritz Foley and William R. Kerr Abstract This paper studies the impact that immigrant innovators have on the global activities of U.S. firms by analyzing detailed data on patent applications and... View Details

Keywords: Sean Silverthorne

01 Dec 2023
News

A More Accommodating Approach

Shelly Nooner (GMP 33, 2022) had already proven herself to be visionary and execution-focused during her two decades at Trimble, an industrial technology company that provides hardware, software, and services across agriculture, construction, geospatial, and... View Details

Keywords: Jennifer Gillespie

01 Oct 2001
Research & Ideas

How To Make Restructuring Work for Your Company

to compete in the global ball bearings market. However, opposition from the company's powerful labor unions made cutting jobs or benefits very difficult. Moreover, under the German "social contract," managers historically owed a... View Details

Keywords: by Stuart C. Gilson

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Faculty & Researchers - Managing the Future of Work

and the efficacy of various education to employment programs. He co-hosts the popular Managing the Future of Work podcast, which has been downloaded almost two million times. Prior to joining the Harvard Business School faculty, Joe was a co-founder and long-time CEO... View Details

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Online Finance & Accounting Courses | HBS Online

classmates, broaden your perspective, and challenge your worldview. Social Join a global community of business professionals. Learn from and network with peers before, during, and after your course. Ask questions, collaborate, give... View Details

08 Jan 2019
First Look

New Research and Ideas, January 8, 2019

case:https://hbsp.harvard.edu/product/218078-PDF-ENG Harvard Business School Case 519-006 Israel at 70: Is It Possible to (re)Brand a Country? In the spring of 2018, Israel was set to celebrate its 70th anniversary. While there was much to rejoice in reaching this... View Details

Keywords: Dina Gerdeman

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Online Business Strategy Courses | HBS Online

Henderson Become a purpose-driven leader by learning how to influence key stakeholders and integrate values into your work to catalyze system-level change. 3 weeks, 7-9 hrs/week Enroll by April 10 $1,850 Certificate Global Business... View Details

March 1995 (Revised March 2001)
Case

The Black & Decker Corporation (A): Power Tools Division

By: Robert J. Dolan

Presents Black & Decker's performance against a Japanese competitor and others in the power tools market. Black & Decker is anxious to regain its market share leadership in particular segments of the market. View Details

Keywords: Brands and Branding; Product Positioning; Marketing Strategy; Product Launch; Competition; Globalization; Construction Industry; Consumer Products Industry

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