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December 1992 (Revised June 1996)
Case

Siemens Corporation (A): Corporate Advertising for 1992

By: Stephen A. Greyser and Norman Klein

Describes the approach of the German-based multinational company, Siemens Corp., to establishing an identity in the United States. The specific goals for the 1991-92 corporate advertising campaign are described. Examples of print and television messages are included,... View Details

Keywords: Advertising Campaigns; Trade; Marketing Strategy; Market Entry and Exit; Performance Evaluation; Germany; United States

September 1991 (Revised August 1996)
Case

Procter & Gamble Co., The: Lenor Refill Package

By: John A. Quelch

The assistant brand manager for Lenor, Procter & Gamble Germany's fabric softener brand, was preparing a presentation on the national launch of an environmentally friendly refill package. View Details

Keywords: Multinational Firms and Management; Environmental Sustainability; Product Launch; Brands and Branding; Consumer Products Industry; Germany; United States

May 2020
Teaching Note

Bayer Crop Science

By: David E. Bell, Michael Norris and Mel Martin

Teaching Note for HBS Case No. 520-055. View Details

Keywords: Plant-Based Agribusiness; Research and Development; Mergers and Acquisitions; Consolidation; Innovation and Invention; Strategy; Agriculture and Agribusiness Industry; Technology Industry; United States; Germany

18 Dec 2019
News

Thinking Smart About Numbers

travel from Switzerland, Italy, France, and Germany to spend the evening with him as well.” Clubs Raise a Toast to the Holidays The HBS Club of South Florida, in conjunction with the Harvard Club of the Palm Beaches, sponsored a sold-out... View Details

Keywords: Margie Kelley

August 2020 (Revised June 2021)
Case

Just Arrived: Integrating Refugees in Sweden

By: Brian Trelstad, Emilie Billaud and Mette Fuglsang Hjortshoej

Just Arrived is an online platform that matches newly-arrived immigrants in Sweden with employment opportunities. As one of several for-profit and non-profit start-ups in Europe that is looking to address the refugee crisis, the case enables a comparative analysis of... View Details

Keywords: Immigration; Refugees; Employment; Integration; Business Model; Social Entrepreneurship; Growth and Development Strategy; Employment Industry; Sweden; Italy; Germany

October 2001 (Revised March 2002)
Case

Siemens AG: Global Development Strategy (A)

By: Stefan H. Thomke and Ashok Nimgade

Describes how Siemens, the German electrical engineering giant, has developed and manages global R&D in its large Information and Communications Networks (ICN) division. In 1994, Siemens opened its Bangalore (India) center, which has now grown into one of its largest... View Details

Keywords: Global Strategy; Research and Development; Cross-Cultural and Cross-Border Issues; Product Development; Telecommunications Industry; Germany; Bangalore

05 Jun 2015
Blog Post

The HBS Investment

seemed a nuisance at best, a career limiting move at worst. So why did I attend then? This summer, I had the privilege of working in Berlin and sat as a panelist for prospective students in Germany who were thinking about applying to HBS.... View Details

01 Oct 1996
News

HBS Alumni Association Board of Directors: President's Report

Ferrell (42nd PMD) Greenwich, CT Charles F. Milner, Jr. (MBA '65) Adamstown, PA Heiner Thorborg (12th ISMP) Frankfurt, Germany Chairman, HBS Fund Thomas C. Theobald (MBA '60) Chicago, IL President of the HBS Student Association Ronald P.... View Details

Keywords: Cathy Connett

26 Aug 2016
News

Connecting with the Past

building global distribution. He renamed the entire operation Intalite. “Within a month, I was on an airplane to Germany and Denmark setting up distribution,” he remembers. “American manufacturers of specialized ceilings were so insular... View Details

Keywords: Jill Radsken

16 Oct 2012
First Look

First Look: October 16

(forthcoming) Abstract We identify the impact of local firm concentration on incumbent performance with a quasi-natural experiment. When Germany was divided after World War II, many firms in the machine tool industry fled the Soviet... View Details

Keywords: Sean Silverthorne

01 Sep 2007
News

Ali Allawi

began to meet the officials and advisers who were attached to my first ministry, and I discovered the varying qualities of those people. Before I went back to Iraq, I spent a lot of time reading about the occupations of Germany and Japan... View Details

Keywords: Roger Thompson; National Security and International Affairs; Government

06 Jul 2010
Research & Ideas

Renewable Energy: Winds at Our Back?

The United States is rapidly falling behind other developed countries such as Denmark, Germany, Japan, and China, all of which use government policy to develop their renewables industries. Whereas the United States leads in solar science, it is China, Japan, and View Details

Keywords: by Sarah Jane Gilbert; Energy; Utilities

08 Jul 2015
What Do You Think?

Do Americans Work Too Much and Think About Work Too Little?

long hours, most folks are being forced to do that with minimal compensation." Patrick Coomans placed some blame on "the weak job protection employees have in the US." Sid Mehta, who reminded us that Greece has the longest workweek and View Details

Keywords: by James Heskett; Financial Services

05 Feb 2014
Research & Ideas

Can Putin Score Olympic Gold?

world. Countries have long used the spotlight the Olympics provide to celebrate their national pride and improve their international image. The first of these was in 1936, when Adolf Hitler used the Olympics in Berlin to try to show that Nazi View Details

Keywords: by Michael Blanding; Sports; Advertising

11 Nov 2002
Research & Ideas

Women Entrepreneurs Usher in the Next Generation

Hill, is someone who possesses exemplary leadership skills. As a computer science specialist who was drawn to business in part because it allowed her to put her quantitative background to practical use, Swan and her handpicked team paved the way for Nickelodeon... View Details

Keywords: by Martha Lagace

February 2022 (Revised September 2022)
Case

Lilium: Preparing for Takeoff

By: Navid Mojir, Vincent Dessain, Mette Fuglsang Hjortshoej and Emer Moloney

Lilium is a German company focused on developing electric vertical takeoff and landing vehicles (eVTOLs) that can be used to offer air taxi services. The company went public in September 2021 through a special purpose acquisition company (SPAC) deal, raising more than... View Details

Article

The Profits of Power: Commerce and Realpolitik in Eurasia

By: Rawi Abdelal

Although the energy trade is the single most important element of nearly all European countries' relations with Russia, Europe has been divided by both worldview and practice. Why, in the face of the common challenge of dependence on imported Russian gas, have national... View Details

Keywords: Performance; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Profit; Framework; Corporate Strategy; Innovation and Invention; Policy; Decision Choices and Conditions; Crisis Management; Government and Politics; Energy Industry; Europe; Russia; France; Germany; Italy

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March 1998 (Revised November 2004)
Case

FAG Kugelfischer-A German Restructuring

By: Stuart C. Gilson

A large German manufacturer of ball bearings and precision machinery experiences severe financial difficulty brought on by poor management practices, an ill-conceived acquisition of a former East German ball-bearings company, and an industry recession. The company... View Details

Keywords: Accounting; Acquisition; Restructuring; Economic Slowdown and Stagnation; Machinery and Machining; Policy; Resignation and Termination; Management Practices and Processes; Performance Evaluation; Business and Shareholder Relations; Business and Stakeholder Relations; Europe; Germany; United States

November 1993
Case

Mercedes-Benz

After many years as a German luxury car producer, Mercedes-Benz announced two major strategy shifts in 1992, toward a full line of automotive products and toward a globally diverse set of plans and activities. As part of this shift, Mercedes planned to build a major... View Details

Keywords: Business or Company Management; Expansion; Global Strategy; Manufacturing Industry; Auto Industry; Germany; Alabama