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  • June 23, 2021
  • Article

Research: When A/B Testing Doesn't Tell You the Whole Story

By: Eva Ascarza
When it comes to churn prevention, marketers traditionally start by identifying which customers are most likely to churn, and then running A/B tests to determine whether a proposed retention intervention will be effective at retaining those high-risk customers. While... View Details
Keywords: Customer Retention; Churn; Targeting; Market Research; Marketing; Investment Return; Customers; Retention; Research
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  • Article

Inviting Consumers to Downsize Fast-Food Portions Significantly Reduces Calorie Consumption

By: Janet Schwartz, Jason Riis, Brian Elbel and Dan Ariely
Policies that mandate calorie labeling in fast-food and chain restaurants have had little or no observable impact on calorie consumption to date. In three field experiments, we tested an alternative approach: activating consumers' self-control by having servers ask... View Details
Keywords: Food; Labels; Consumer Behavior; Interpersonal Communication; Motivation and Incentives; Health Industry; Food and Beverage Industry
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  • 13 Apr 2012
  • HBS Seminar

Drazen Prelec, Professor of Management Science and Economics at MIT Sloan School of Management

  • 06 Mar 2013
  • Research & Ideas

HBS Cases: Women MBAs at Harvard Business School

School: 1962-2012," the case delves into the experiences of alumnae and alumni over the past 50 years, both inside and outside the classroom, as Dean Nitin Nohria considers what HBS might be like 10 years from now, when his young... View Details
Keywords: by Carmen Nobel; Education
  • 24 Oct 2024
  • Blog Post

Trailblazing Success with Global Reach and Impact: Scott Wallinger (AMP 82, 1979)

years of forestry business experience. HBS was transformative. For the first time, I was learning about international business and gaining insights from people across different industries. The case method challenged me to think critically, and my classmates’ diverse... View Details
  • 15 Sep 2015
  • First Look

September 15, 2015

decision support tool for Rue La La's daily use. We conduct a field experiment and find that sales do not decrease due to implementing tool recommended price increases for medium and high price point... View Details
Keywords: Sean Silverthorne
  • 23 Oct 2018
  • First Look

New Research and Ideas, October 23, 2018

social issues unrelated to their core business, ranging from environmental issues to LGBT rights and race relations. In the first study of this phenomenon, we implement two field experiments to provide... View Details
Keywords: Dina Gerdeman
  • Research Summary

The Psychology of Conversation

By: Alison Wood Brooks

Conversation is a profound part of the human experience. To share our ideas, thoughts, and feelings with each other, we converse face to face and remotely—via phone, email, text message, online comment boards, and in contracts. Conversations form the bedrock of our... View Details

  • August 2017 (Revised August 2018)
  • Case

The Oakland Athletics: Strategy & Metrics for a Budget

By: Srikant M. Datar and Caitlin N. Bowler
This case considers Oakland Athletics General Manager Billy Beane’s data driven and, in baseball circles unconventional, approach to winning games over the duration of the long Major League Baseball season. Beane’s critical approach to crafting strategy within his... View Details
Keywords: Data Analysis; Metrics; Data Science; Analytics and Data Science; Analysis; Measurement and Metrics; Competitive Strategy; Organizational Culture; Sports Industry
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  • 15 Mar 2019
  • Blog Post

PART 3: Military Transition and the JD/MBA - Getting on the JD/MBA Path

while you are in school, or via study abroad). There are multiple ways to think about them: using a series of opportunities to build your skills and experience towards pivoting into a full-time job that is difficult to get, taking... View Details

    Michael Beer

    MICHAEL BEER

    Mike Beer is the Cahners-Rabb Professor of Business Administration, Emeritus at the Harvard Business School and author Fit to Compete: Why Honest Conversations About Your Company’s... View Details

    • Forthcoming
    • Article

    Mitigating the Negative Effects of Customer Anxiety Through Access to Human Contact

    By: Michelle A. Kinch and Ryan W. Buell
    Prior research in social psychology has shown that when people feel anxious, they seek advice from others. However, companies that operate in high-anxiety settings (like financial services, health care, and education) are increasingly deploying self-service... View Details
    Keywords: Anxiety; Self-service; Empirical Operations; Behavioral Operations; Communication Technology; Behavior; Customer Focus and Relationships; Trust; Satisfaction; Financial Services Industry
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    • 2023
    • Chapter

    Marketing Through the Machine’s Eyes: Image Analytics and Interpretability

    By: Shunyuan Zhang, Flora Feng and Kannan Srinivasan
    he growth of social media and the sharing economy is generating abundant unstructured image and video data. Computer vision techniques can derive rich insights from unstructured data and can inform recommendations for increasing profits and consumer utility—if only the... View Details
    Keywords: Transparency; Marketing Research; Algorithmic Bias; AI and Machine Learning; Marketing
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    • January–February 2021
    • Article

    Between Home and Work: Commuting as an Opportunity for Role Transitions

    By: Jon M. Jachimowicz, Julia Lee Cunningham, Bradley Staats, Francesca Gino and Jochen I. Menges
    Across the globe, every workday people commute an average of 38 minutes each way, yet surprisingly little research has examined the implications of this daily routine for work-related outcomes. Integrating theories of boundary work, self-control, and work-family... View Details
    Keywords: Commuting; Boundary Work; Self-control; Work-family Conflict; Prospection; Transition
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    • 2024
    • Working Paper

    Don’t Expect Juniors to Teach Senior Professionals to Use Generative AI: Emerging Technology Risks and Novice AI Risk Mitigation Tactics

    By: Katherine C. Kellogg, Hila Lifshitz-Assaf, Steven Randazzo, Ethan Mollick, Fabrizio Dell'Acqua, Edward McFowland III, François Candelon and Karim R. Lakhani
    The literature on communities of practice demonstrates that a proven way for senior professionals to upskill themselves in the use of new technologies that undermine existing expertise is to learn from junior professionals. It notes that juniors may be better able... View Details
    Keywords: Rank and Position; Competency and Skills; Technology Adoption; Experience and Expertise
    Related
    • Research Summary

    Overview

    By: Ashley V. Whillans
    Engaged with field work in East Africa, South Asia, and in several large hybrid organizations in the United States, Professor Whillans places a focus on exploring questions with strong theoretical motivation in the social psychological literature and relevant... View Details
    • 21 Jul 2015
    • First Look

    First Look: July 21, 2015

    Watchmaking By: Raffaelli, Ryan Abstract—In this qualitative study, I examine the factors that influence the re-emergence of market demand for a legacy technology in a mature institutional field. I extend previous work related to field... View Details
    Keywords: Sean Silverthorne
    • 10 May 2016
    • First Look

    May 10, 2016

    Decline and Encarta's Emergence By: Greenstein, Shane Abstract—The experience of Encyclopædia Britannica provides the canonical example of the decline of an established firm at the outset of the digital age. Competition from Microsoft’s... View Details
    Keywords: Carmen Nobel
    • 2024
    • Working Paper

    The Wade Test: Generative AI and CEO Communication

    By: Prithwiraj Choudhury, Bart S. Vanneste and Amirhossein Zohrehvand
    Can generative artificial intelligence (AI) transform the role of the CEO by effectively automating CEO communication? This study investigates whether AI can mimic a human CEO and whether employees’ perception of the communication’s source matter. In a field... View Details
    Keywords: Business or Company Management; AI and Machine Learning; Perception; Communication
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    • December 2019
    • Article

    It Helps to Ask: The Cumulative Benefits of Asking Follow-up Questions

    By: Michael Yeomans, Alison Wood Brooks, Karen Huang, Julia A. Minson and Francesca Gino
    In a recent article published in Journal of Personality and Social Psychology (JPSP; Huang, Yeomans, Brooks, Minson, & Gino, 2017), we reported the results of 2 experiments involving “getting acquainted” conversations among strangers and an observational field... View Details
    Keywords: Question-asking; Conversation; Communication; Relationships; Interpersonal Communication
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