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  • All HBS Web  (1,681)
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    • News  (439)
    • Research  (1,044)
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  • All HBS Web  (1,681)
    • People  (6)
    • News  (439)
    • Research  (1,044)
    • Events  (4)
    • Multimedia  (6)
  • Faculty Publications  (328)
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  • Web

Podcast - Business & Environment

infrastructure platform for resale. In this episode James describes why the company decided to handle physical goods rather than act as a pure marketplace, how ThredUp helps brands run their own resale channels, and how AI and automation... View Details
  • 22 Feb 2010
  • Op-Ed

Tragedy at Toyota: How Not to Lead in Crisis

inquiry this week.) Meanwhile, he let serious product quality issues spiral out of control by understating safety risks and product problems. This left the media, politicians, and consumers to dictate the conversation, while Toyota... View Details
Keywords: by William George; Auto
  • 14 Nov 2007
  • First Look

First Look: November 14, 2007

the early years of the 21st century. From a state-owned enterprise earning 97% of its revenue from television sets and other analog consumer electronics, Thomson had become a publicly traded company providing digital video services and... View Details
Keywords: Martha Lagace
  • 05 Jun 2007
  • First Look

First Look: June 5, 2007

response, Beijing Hualian developed a new "Family Store" format targeted at the nation's growing middle class, made up of younger consumers with more fashionable tastes. Like hypermarkets, Hualian Family Stores include both food... View Details
Keywords: Martha Lagace
  • 17 Sep 2007
  • Research & Ideas

Broadband: Remaking the Advertising Industry

strictly online. Who reads newspapers? Old guys. So this is an industry that is being dramatically transformed. “The reality for the advertising industry is that the old model is broken.” As broadband enables new forms of entertainment and new ways to View Details
Keywords: by Julia Hanna; Advertising; Media & Broadcasting; Publishing
  • 04 Sep 2007
  • Research & Ideas

Jumpstarting Innovation: Using Disruption to Your Advantage

Mature companies understand that to compete today they need to innovate. But finding sources of innovation while still paying attention to the current business can be a struggle. The good news, says Harvard Business School professor Lynda... View Details
Keywords: by Lynda M. Applegate
  • 26 Aug 2019
  • Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

this product.” During the video’s 12-plus minutes of step-by-step instructions, Hughes holds up product after product close to the camera so viewers can get a good look at each brand name. Because, after all, Hughes isn’t merely sharing... View Details
Keywords: by Dina Gerdeman; Consumer Products; Consumer Products
  • Web

Business, Government & the International Economy - Faculty & Research

By: Alberto Cavallo , Paola Llamas and Franco Vazquez 2025 | Working Paper | Faculty Research This paper examines the short-run impact of the 2025 U.S. tariffs on consumer prices using a unique integration of high-frequency retail pricing... View Details
  • Research Summary

Managing Marketspace Service Interfaces

By: Jeffrey F. Rayport

Jeffrey F. Rayport is focusing on the strategic challenges that face businesses selling information-intensive products and services. A key strategic issue in such businesses is the dematerialization of information-intensive products and services as a consequence of... View Details

  • 28 Aug 2007
  • First Look

First Look: August 28, 2007

potential--but not yet existing--two-sided network. Once the first side is firmly established, it proves easier to attract users to the network's other side during stage two. With the "merchant to two-sided platform" strategy, a firm starts as a merchant... View Details
Keywords: Martha Lagace
  • Web

The Founding of U.S. Steel and the Power of Public Opinion | Baker Library | Bloomberg Center | Harvard Business School

businessman in the public eye was ever more approachable than was Gary,” observed Arundel Cotter, author of several corporate histories. “He often told his newspaper visitors candidly that he wanted to gain their good will both for... View Details
  • 23 Jan 2008
  • First Look

First Look: January 23, 2008

this is one aspect that the good design of policies on the extraction of oil and mineral resources should take into account. Download the paper: http://www.hbs.edu/research/pdf/08-035.pdf   PublicationsEntrepreneurial Ventures and... View Details
Keywords: Martha Lagace
  • 18 Jun 2020
  • Research & Ideas

What Is an "Essential" Purchase for a Low-Income Family?

causes. In 11 experiments, they found that—relative to higher-income earners—people with lower incomes were judged more harshly for what they chose to buy, even when the two groups made identical consumer choices. It's a concept Hagerty... View Details
Keywords: by Rachel Layne
  • 19 Oct 2010
  • First Look

First Look: October 19, 2010

  PublicationsFeeling Good about Giving: The Benefits (and Costs) of Self-interested Charitable Behavior Authors:L. Anik, L. B. Aknin, M. I. Norton, and E. W. Dunn Publication:In The Science of Giving: Experimental Approaches to the Study... View Details
Keywords: Sean Silverthorne
  • 12 Dec 2023
  • Research & Ideas

COVID Tested Global Supply Chains. Here’s How They’ve Adapted

Global supply chains took some heat during the COVID-19 pandemic, with consumers waiting months for goods and politicians wringing their hands over trade policy. “Reshoring” is one of the hottest new... View Details
Keywords: by Scott Van Voorhis
  • 2012
  • Chapter

Firing Your Best Customers: How Smart Firms Destroy Relationships Using CRM

By: Jill Avery and Susan Fournier
With incidences in the 20%–25% range, the practice of firing customers has become increasingly attractive as firms try to maximize the lifetime value of their customer portfolios. This chapter traces the relationship trajectory of a 30-year customer of Filene's... View Details
Keywords: Brands; Brand Management; CRM; Customer Relationship Management; Customer Focus and Relationships; Customers; Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Products Industry
Citation
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Avery, Jill, and Susan Fournier. "Firing Your Best Customers: How Smart Firms Destroy Relationships Using CRM." In Consumer-Brand Relationships: Theory and Practice, edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin, 301–316. Routledge, 2012. (Paperback edition published in 2013.)
  • 25 Mar 2011
  • Working Paper Summaries

How Do Incumbents Fare in the Face of Increased Service Competition?

Keywords: by Ryan W. Buell, Dennis Campbell & Frances X. Frei; Banking
  • 2018
  • Working Paper

Hot or Not? What Makes Product Categories Attractive to Fair Trade and Eco-labeling Organizations

By: Kristin Sippl
This paper probes extant theory on product diversification in the empirical realm of fair trade and eco-labeling organizations (i.e., certification organizations). While much is known about diversification in for-profit firms, less is known about the more complex... View Details
Keywords: Hybrid Organizations; Fair Trade; Eco-labeling; Goods and Commodities; Diversification; Strategy
Citation
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Sippl, Kristin. "Hot or Not? What Makes Product Categories Attractive to Fair Trade and Eco-labeling Organizations." Harvard Business School Working Paper, No. 19-023, September 2018. (Work in Progress.)

    Rosabeth M. Kanter

    Rosabeth Moss Kanter holds the Ernest L. Arbuckle Professorship at Harvard Business School, specializing in strategy, innovation, and leadership for change. Her strategic and practical insights guide leaders worldwide through teaching, writing, and direct... View Details

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    • 02 Sep 2015
    • What Do You Think?

    What's Wrong With Amazon’s Low-Retention HR Strategy?

    supplanted job priorities.  No data was provided, but the impression left by the article was that because so many good people have left Amazon, it pursues either intentionally or unintentionally what can be called a low-retention strategy... View Details
    Keywords: by James Heskett; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products
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