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Show Results For
- All HBS Web
(1,772)
- People (6)
- News (439)
- Research (1,028)
- Events (4)
- Multimedia (6)
- Faculty Publications (328)
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- 09 Apr 2007
- Research & Ideas
Industry Self-Regulation: What’s Working (and What’s Not)?
business customers than at end consumers. There are some that consumers are increasingly seeing, like Fair Trade coffee or "sustainably harvested" labels for seafood. In handmade rugs you can find a number of labeling schemes like... View Details
Keywords: by Martha Lagace
- 22 Jul 2002
- Research & Ideas
Is Performance-Based Pricing the Right Price for You?
the last major consumer packaged goods advertiser to stay with a 15 percent fee, is moving in this new direction. It is sometimes a pragmatic pathway to managing risk, uncertainty, and performance for the... View Details
- 28 Jan 2014
- First Look
First Look: January 28
prosociality in which a recipient of generosity pays a good deed forward to a third individual, rather than back to the original source of generosity. While research shows that human adults do indeed pay forward generosity, little is... View Details
Keywords: Sean Silverthorne
- 16 Mar 2009
- Research & Ideas
When the Internet Runs Out of IP Addresses
a good idea but actually results in v6 being enabled when it shouldn't be.) These problems don't affect that many users—measurements suggest a fraction of a percent. But that's enough. If you're Dell, would you want to turn on IPv6, with... View Details
- 19 Jan 2023
- Research & Ideas
What Makes Employees Trust (vs. Second-Guess) AI?
choose which goods to display. One set was from an algorithm that allocators could interpret, and the other was from a “black box” algorithm they couldn’t. Researchers then tested consumer reactions to... View Details
Keywords: by Rachel Layne
- 09 Jan 2020
- Book
Rethinking Business Strategy in the Age of AI
more akin to an Apple, a Tesla, or a Nest, or a GoPro—where it’s a consumer product that has the foundation of sexy hardware technology and sexy software technology,” he is quoted in a book published today, Competing in the Age of AI:... View Details
Keywords: by Dina Gerdeman
- 27 Nov 2019
- Sharpening Your Skills
Secrets for Creating a Long-Lasting Brand
built from the ground up and rebuilt again when the competitive landscape shifts. A Good Place to Start Super Bowl Ads Sell Products, but Do They Sell Brands?Super Bowl advertising is increasingly about using storytelling to sell... View Details
- 04 Feb 2002
- Research & Ideas
How a Juicy Brand Came Back to Life
Even now, mere mention of Quaker Oats' acquisition of Snapple causes veteran dealmakers to shudder. For good reason. In 1993, Quaker paid $1.7 billion for the Snapple brand, outbidding Coca-Cola, among other interested parties. In 1997,... View Details
- 07 Aug 2012
- First Look
First Look: August 7
application variety, applications often also exhibit direct network effects. When there are direct network effects, users prefer to consume the same applications to benefit from consumption complementarities. We show that the combination... View Details
Keywords: Sean Silverthorne
- 14 Dec 2007
- Op-Ed
When Your Product Becomes a Commodity
speed from launch to maturity is faster than ever before. Marketers can do three things to delay the inevitable forces of commoditization. Innovate. A new product that better meets consumer needs, even an upgrade of an existing product,... View Details
Keywords: by John Quelch
- 15 Nov 2022
- Op-Ed
Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)
often supplies the idea. You can tap a button to grab the “original sound” of someone else’s TikTok, record your response, and seconds later you have your own video. It doesn’t have to be particularly clever or funny or even look good... View Details
Keywords: by John Deighton and Leora Kornfeld
- 26 Oct 2022
- Research & Ideas
How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)
suggests that the effect translates to an average of $10,000 over an average six-year-career influencer. “If consumers aren’t perceiving social influencers as trustworthy and authentic, much of their marketing effort might not lead to a... View Details
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
how they relate to the aforementioned hypothesis. Finally, we offer some concluding remarks regarding this article. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54385 forthcoming Journal of Consumer Research Why Am I... View Details
Keywords: Sean Silverthorne
- 31 Aug 2021
- Book
Feeling Powerless at Work? Time to Agitate, Innovate, and Orchestrate
supplies in the 1980s. "As the rise and fall of De Beers exemplifies, while a diamond may be forever, power is not." But in recent years, competition from other diamond sellers has increased, providing customers with many more alternatives to DeBeers, plus many View Details
Keywords: by Jay Fitzgerald
- 20 Dec 2017
- Lessons from the Classroom
How to Design a Better Customer Experience
about meeting customer expectations, providing value, or generating good functionality. Instead, they are more often about encountering an unexpected problem: A consumer heads to an Apple store with a broken... View Details
- 31 May 2011
- Research & Ideas
Japan Disaster Shakes Up Supply-Chain Strategies
Already, some auto parts plants in the United States have had to suspend production because of shortages, and it's likely many more problems will follow, especially in the high-tech sector. Lithium battery production, for one, is likely to slow, resulting in the delay... View Details
- 27 Feb 2019
- Research & Ideas
The Hidden Cost of a Product Recall
competitors to take advantage of the market opportunity,” she says. Danielle Kost is senior editor at Harvard Business School Working Knowledge. Image: Jarretera Related Reading: Mattel: Getting a Toy Recall Right Don’t Just Survive—Thrive: Leading Innovation in View Details
- 09 Nov 2022
- In Practice
COP27: What Can Business Leaders Do to Fight Climate Change Now?
The US government’s newly passed Inflation Reduction Act will direct $370 billion toward advancing renewal energy and reducing greenhouse gas emissions—the country's largest investment in fighting climate change so far. As business and government leaders around the... View Details
Keywords: by Lynn Schenk and Danielle Kost
- 11 Mar 2019
- Research & Ideas
Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?
nature. The resulting “100% Pure New Zealand” campaign—which targeted travelers in the United States, Germany, United Kingdom, Australia, and Singapore—helped boost tourist visits by 50 percent from 1999 to 2005. New Zealand couldn’t have achieved that success if it... View Details
- 06 Jul 2016
- What Do You Think?
How Do We Pay for the Costs of Globalization?
and limit ‘globalization’ to commercial terms To me, ‘globalization’ means increasing knowledge of how other people in the world live and think.” Doug Kinsey set forth a view shared more or less by many discussants when he said, “Sure, we’ve benefitted from... View Details