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  • All HBS Web  (1,234)
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  • January 1974 (Revised January 1987)
  • Case

Gillette Safety Razor Division: Blank Cassette Project

Gillette is trying to decide whether to enter the fast-growing blank recording cassette business. The vice president of new business development is charged with developing a marketing plan to be used as the basis for a go/no go decision. In part, the issue is whether... View Details
Keywords: Organizational Change and Adaptation; Marketing Strategy; Market Entry and Exit; Consumer Products Industry
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Star, Steven H. "Gillette Safety Razor Division: Blank Cassette Project." Harvard Business School Case 574-058, January 1974. (Revised January 1987.)
  • 01 Mar 2014
  • News

Cutting Edge

and bolts: exiting underperforming adjunct businesses (e.g., pickles and fresh poultry); shaking up the management team; improving the supply chain (thereby increasing plant productivity by 50 percent); and developing a sequenced regional... View Details
Keywords: Manufacturing; Food and Beverage Stores; Retail Trade
  • February 2024
  • Article

Diversification as an Adaptive Learning Process: An Empirical Study of General-Purpose and Market-Specific Technological Know-How in New Market Entry

By: Dominika Kinga Randle and Gary P. Pisano
An enduring trait of modern corporations is their propensity to diversify into multiple lines of business. Penrosian theories conceptualize diversification as a strategy to exploit a firm’s fungible, yet “untradeable”, resources and point to redeployment of... View Details
Keywords: Diversification; Market Entry and Exit; Assets
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Randle, Dominika Kinga, and Gary P. Pisano. "Diversification as an Adaptive Learning Process: An Empirical Study of General-Purpose and Market-Specific Technological Know-How in New Market Entry." Special Issue on Knowledge Resources and Heterogeneity of Entrants within and across Industries. Industrial and Corporate Change 33, no. 1 (February 2024): 238–252.
  • December 2011 (Revised April 2013)
  • Supplement

Akamai's Edge (B)

By: Eric Van den Steen
In 2009, Paul Sagan, CEO of Akamai, the leading online content delivery network with a 60% market share, needs to decide how to respond to aggressive market entry, whether and how to pursue the explosive growth in online video, and whether to stay with Akamai's... View Details
Keywords: Market Entry and Exit; Competitive Advantage
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Van den Steen, Eric. "Akamai's Edge (B)." Harvard Business School Supplement 712-456, December 2011. (Revised April 2013.)
  • February 2003 (Revised December 2005)
  • Case

Susan Griffin: Formulation of a Long-Term Investment Strategy

By: Dwight B. Crane and Julia Stevens
Susan Griffin, owner and cofounder of a small manufacturing company, is formulating a long-term investment strategy. Griffin plans to sell her $10 million company and invest the revenue. She must decide how to allocate her investment so that she can rely entirely on... View Details
Keywords: Strategy; Business Exit or Shutdown; Investment
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Crane, Dwight B., and Julia Stevens. "Susan Griffin: Formulation of a Long-Term Investment Strategy." Harvard Business School Case 203-072, February 2003. (Revised December 2005.)
  • August 1992 (Revised January 1998)
  • Case

Nucor at a Crossroads

Nucor is a minimill deciding whether to spend a significant fraction of its net worth on a commercially unproven technology in order to penetrate a large but hitherto inaccessible segment of the steel market. This case is an integrative one designed to facilitate... View Details
Keywords: Market Entry and Exit; Decision Making; Investment; Steel Industry
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Ghemawat, Pankaj, and Henricus J. Stander III. "Nucor at a Crossroads." Harvard Business School Case 793-039, August 1992. (Revised January 1998.)
  • March 1975 (Revised April 1985)
  • Case

L'eggs Products, Inc. (Condensed)

Describes designing an advertising or promotion program to sustain the momentum on L'eggs successful market entry. View Details
Keywords: Market Entry and Exit; Advertising Campaigns; Consumer Products Industry
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Star, Steven H. "L'eggs Products, Inc. (Condensed)." Harvard Business School Case 575-090, March 1975. (Revised April 1985.)
  • 24 Nov 2009
  • First Look

First Look: Nov. 24

the behavior leads to a negative rather than a positive outcome. We also find that people's willingness to punish wrongdoers is consistent with their judgments, and we offer preliminary evidence on how to reduce these biases. Entry, Exit... View Details
Keywords: Martha Lagace
  • February 2003 (Revised June 2006)
  • Case

Arthur Andersen LLP

By: David F. Hawkins and Jacob Cohen
This case highlights the history of Arthur Andersen and the collapse of the firm following the Enron Corp. audit and the Department of Justice obstruction of justice conviction. View Details
Keywords: Accounting Audits; Financial Statements; Business Exit or Shutdown; Lawfulness; United States
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Hawkins, David F., and Jacob Cohen. "Arthur Andersen LLP." Harvard Business School Case 103-061, February 2003. (Revised June 2006.)
  • October 1987 (Revised February 1992)
  • Case

Motorola and Japan (A)

By: David B. Yoffie and John J. Coleman
In 1981, Motorola was reevaluating its strategy towards Japan. The firm had been successful in penetrating the Japanese market, and it was confronting increased Japanese competition at home. How it should respond and with what kind of organization were the central... View Details
Keywords: Market Entry and Exit; Standards; Competition; Corporate Strategy; Telecommunications Industry; Japan
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Yoffie, David B., and John J. Coleman. "Motorola and Japan (A)." Harvard Business School Case 388-056, October 1987. (Revised February 1992.)
  • May 2019
  • Case

Mobileye Update, 2019

By: David B. Yoffie and Daniel Fisher
Mobileye was an Israeli company, officially headquartered in The Netherlands, which was a Tier 2 supplier to the global automobile industry. This short case updates Mobileye's business performance and strategy, following the acquisition by Intel in 2017. View Details
Keywords: Driverless Car; Competitive Advantage; Strategy; Market Entry and Exit; Technology; Auto Industry; Semiconductor Industry; Technology Industry; Israel
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Yoffie, David B., and Daniel Fisher. "Mobileye Update, 2019." Harvard Business School Case 719-511, May 2019.
  • May 1993 (Revised May 1996)
  • Case

BellSouth Enterprises: The Cellular Billing Project

When BellSouth Enterprises decided to aggressively pursue the international cellular market, it needed new software in order to cope with the complexities of cellular billing and the country-specific variations in the international cellular market. BellSouth made the... View Details
Keywords: Alliances; Market Entry and Exit; Software; Global Strategy; Telecommunications Industry; United States
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Sviokla, John J., Mark Keil, and Steve Simonson. "BellSouth Enterprises: The Cellular Billing Project." Harvard Business School Case 193-150, May 1993. (Revised May 1996.)
  • October 2006 (Revised February 2009)
  • Teaching Note

Spyder Active Sports - 2004 (TN)

By: Belen Villalonga and Dwight B. Crane
Teaching Note to (206-027). View Details
Keywords: Family Business; Business Exit or Shutdown; Apparel and Accessories Industry; Sports Industry
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Villalonga, Belen, and Dwight B. Crane. "Spyder Active Sports - 2004 (TN)." Harvard Business School Teaching Note 207-036, October 2006. (Revised February 2009.)
  • June 2000 (Revised October 2000)
  • Supplement

Dogfight over Europe: Ryanair (B)

By: Jan W. Rivkin
Supplements the (A) case. View Details
Keywords: Competition; Market Entry and Exit; Service Operations; Air Transportation Industry; Dublin; London
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Rivkin, Jan W. "Dogfight over Europe: Ryanair (B)." Harvard Business School Supplement 700-116, June 2000. (Revised October 2000.)
  • November 2022 (Revised April 2023)
  • Supplement

HTC and Virtual Reality (B)

By: Andy Wu and Matt Higgins
In April 2023, Cher Wang, CEO and Chairwoman of HTC, reflected on her time as a leader in the virtual reality industry from her office high above Taoyuan City, Taiwan. It had been a roller coaster ride of new product introductions and unexpected challenges for HTC and... View Details
Keywords: VR; Virtual Reality; Strategy; Metaverse; Market Entry and Exit; Competition; Technology Industry; Taiwan; China; United States
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Wu, Andy, and Matt Higgins. "HTC and Virtual Reality (B)." Harvard Business School Supplement 723-403, November 2022. (Revised April 2023.)
  • December 1995 (Revised February 1997)
  • Case

Vickers Incorporated: Omaha Plant

The new vice president of the industrial group at Vickers, Inc., a pump manufacturer, must decide whether to shut down the company's largest production facility located in Omaha, Nebraska. The plant is plagued by antiquated equipment, antagonistic union relations, and... View Details
Keywords: Business Exit or Shutdown; Operations; Manufacturing Industry
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Han, Helen N. "Vickers Incorporated: Omaha Plant." Harvard Business School Case 696-052, December 1995. (Revised February 1997.)
  • Web

Entrepreneurial Finance - Course Catalog

participated in over half the class discussions. The first two modules of the course address key issues faced by entrepreneurs: how much money should be raised at each stage; when should it be raised; what is a reasonable valuation of the company; and how should... View Details
  • 07 Feb 2018
  • News

Helping Startups Give Back

the momentum to continue as Upside starts to manage more company exits and to scale up in Montreal, Vancouver, and on Canada’s Atlantic coast. “It’s exciting to play a part in expanding the philanthropic pool in our country,” Goldstein... View Details
  • Web

Challenges and Opportunities in the Restaurant Industry - Course Catalog

restaurants and delivered meals. Growth and Scale. This module will examine the factors that have traditionally determined profitability and valuation. It will consider growth potential and exit strategies for successful restaurants and... View Details
  • September 2003 (Revised June 2007)
  • Case

Virgin Mobile USA: Pricing for the Very First Time

Dan Schulman, the CEO of Virgin Mobile USA, must develop a pricing strategy for a new wireless phone service targeted toward consumers in their teens and twenties, many of whom are believed to have poor credit quality and uneven usage patterns. Contrary to conventional... View Details
Keywords: Price; Market Entry and Exit; Wireless Technology; Telecommunications Industry; United States
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McGovern, Gail J. "Virgin Mobile USA: Pricing for the Very First Time." Harvard Business School Case 504-028, September 2003. (Revised June 2007.)
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