Publications

Benson P. Shapiro is a well-known authority on marketing strategy and sales management with particular interests in pricing, product line planning, and marketing organization. He is also the Malcolm P. McNair Professor of Marketing Emeritus at the Harvard Business... View Details

Sandra J. Sucher

Sandra Sucher, professor of management practice at Harvard Business School, is an internationally recognized trust researcher. The Power of Trust, her third book, is based on two decades of global research on how companies build stakeholder trust and how,... View Details

Keywords: apparel; banking; brokerage; clothing; fashion; financial services; furniture; hotels ＆ motels; retail financial services; retailing; service industry

10 Feb 2016
News

Gap Year: Harvard And Stanford Help Boomers Find A Second Act With Purpose

William E. Fruhan

Professor WILLIAM E. FRUHAN, JR. is George E. Bates Professor, Emeritus at the Harvard Business School. He received his BS degree from Yale University, and his MBA and DBA degrees from Harvard University. He has served as Senior Associate Dean and Director of... View Details

Keywords: aircraft; airline; chemical; electronics; grocery; medical supplies; oil ＆ gas; pharmaceuticals; retailing; steel

20 Jul 2015
News

The Phoniness of Donald Trump

Anita Elberse

Anita Elberse is the Lincoln Filene Professor of Business Administration at Harvard Business School.

Professor Elberse develops and teaches an MBA course covering the "Businesses of Entertainment, Media, and Sports," which ranks among the most sought-after... View Details

Keywords: advertising; arts; broadcasting; communications; consumer products; e-commerce industry; electronics; entertainment; fashion; home video games; information; marketing industry; motion pictures; music; publishing industry; sports; telecommunications; video games

2005
Chapter

On Coaches, Counsellors, Facilitators and Behavioural Consultants.

Executive coaches, career counsellors, psychotherapists, group facilitators and behavioural consultants all have overlapping, yet different areas of expertise. To make an informed decision about the kind of long-term leadership development program you want, it is... View Details

Keywords: Experience and Expertise; Decisions; Learning; Leadership Development; Outcome or Result; Programs; Behavior

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Research Summary

Career and Personal Renewal at Mid-Life

Carl S. Sloane has been studying mid- and late-life transitions in careers and life structures. Two central issues identified in his research, and reflected in the instructional materials for the executive education workshop Age of Options, are (1) the relationship... View Details

May 2022
Case

Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein

This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among... View Details

Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Food and Beverage Industry; Advertising Industry; United States

March 2022 (Revised February 2024)
Case

Emeritus: Achieving Impact, Providing Access (A)

By: Ashish Nanda and Zack Kurtovich

In June 2019, Emeritus cofounders Ashwin Damera (HBS MBA 2005) and Chaitanya Kalipatnapu were thrilled with the rapid growth of Emeritus. Damera and Kalipatnapu believed that Emeritus, established in July 2015 to offer online executive education, was only in the early... View Details

Keywords: Education Technology; Professional Service Firm; Startup; Digital Strategy; Global Business; Global Firm; Platform Business; Business Startups; Growth and Development; Growth and Development Strategy; Entrepreneurship; Executive Education; Strategy; Education Industry; India

October 2001 (Revised September 2022)
Case

Le Petit Chef

By: Alan D. MacCormack, Sandra J. Sucher and Suraj Rangashayi

Brigitte Gagne, Le Petit Chef's director of microwave R&D, is deciding on the product development agenda for next year. She has to decide which of the available projects to fund, and evaluate the overall portfolio of projects currently under development. The recent... View Details

Keywords: Production; Product Development; Projects; Planning; Research and Development; Performance; Problems and Challenges; Management Teams; Resource Allocation

Research Summary

The Evolving Role of the CIO

The Internet 'bubble' magnified the ups and downs of IT managers' fortunes into a roller coaster ride. Post-crash, the role of senior IT management is uncertain in many companies, and in need of redefinition. This project aims to define a role for CIOs and IT managers... View Details

2003
Article

Venture Capital and Private Equity: A Course Overview

By: Josh Lerner

This paper describes a course exploring the private equity industry, "Venture Capital and Private Equity". The goals of this article are two-fold: to make the structure and content of the class available to a broader audience beyond the audience of MBAs and executives... View Details

Keywords: Venture Capital; Private Equity

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22 Nov 2022
Research & Ideas

When Agreeing to Disagree Is a Good Beginning

It makes it that much harder to exercise that muscle of engagement.” (To find how receptive you are, take their quiz at receptiveness.net.) "I’m always surprised by how much patience this takes and how hard it is to execute when you’re... View Details

Keywords: by Clea Simon, Harvard Gazette

20 Apr 2009
Working Paper Summaries

Corporate Misgovernance at the World Bank

Keywords: by Ashwin Kaja & Eric Werker

December 2003 (Revised October 2006)
Case

Globalizing the Cost of Capital and Capital Budgeting at AES

By: Mihir A. Desai and Douglas Kurt Schillinger

With electricity generating businesses around the world, AES Corp. is seeking a methodology for calculating the cost of capital for its various businesses and potential projects. In the past, AES used the same cost of capital for all of its capital budgeting, but the... View Details

Keywords: International Finance; Risk Management; Globalized Firms and Management; Cost of Capital; Valuation; Emerging Markets; Foreign Direct Investment; Capital Budgeting; Energy Industry; South America

Career Coach

Sarah Bua

Sarah (HBS ’98) is an executive coach and career advisor with 15+ years of experience coaching students, alumni and executives at Harvard Business School. She has a diverse business background, having worked... View Details

Keywords: Consulting; Entrepreneurship; Investment Banking; Financial Services (All); Investment Management; Financial Services (All); Private Equity; Financial Services (All); Venture Capital; Financial Services (All); Government; Health Care; Clean Technology; Energy

March 2002 (Revised August 2002)
Case

Microsoft.NET

By: Alan D. MacCormack and Kerry Herman

Set in the summer of 2000, following the unveiling of Microsoft's .NET initiative to the public. Three of the key figures in .NET's development are considering the next steps they would have to take to keep the initiative moving forward. Specifically, the challenges... View Details

Keywords: Applications and Software; Growth and Development Strategy; Change Management; Talent and Talent Management; Policy; Business Model; Computer Industry; Web Services Industry

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November 2001
Case

Korea-Tender

By: Das Narayandas and Kate Attea

Korea-Tender is a closed-bidding auction company trying to break even and must select the best opportunity to increase membership and revenue. It can continue its current model with heavy advertising, try to modify its costs, or develop an additional business model... View Details

Keywords: Auctions; Business Model; Advertising; Business Startups; Problems and Challenges; Marketing Strategy; Revenue; Growth and Development Strategy