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- All HBS Web (787)
- Faculty Publications (492)
- March 27, 2025
- Article
How One Company Used AI to Broaden Its Customer Base
By: Sunil Gupta and Frank V. Cespedes
The software company SAP successfully leveraged AI tools to begin selling to the small and medium enterprises (SMEs) market, which had previously been uneconomical for its in-person sales approach. By mapping the customer journey and deploying over 40 AI tools, SAP... View Details
Gupta, Sunil, and Frank V. Cespedes. "How One Company Used AI to Broaden Its Customer Base." Harvard Business Review (website) (March 27, 2025).
- May 1997 (Revised March 1998)
- Case
Teradyne: Managing Strategic Change
By: Joseph L. Bower
Three cases deal with the introduction of a new product to Teradyne's line of semiconductor test equipment. This case provides historic and administrative background for the other two cases. Teradyne: The Aurora Project deals with the problems facing the head of a... View Details
Keywords: Business Startups; Change Management; Business or Company Management; Market Entry and Exit; Product; Problems and Challenges; Competitive Strategy; Corporate Strategy; Technology
Bower, Joseph L. "Teradyne: Managing Strategic Change." Harvard Business School Case 397-113, May 1997. (Revised March 1998.)
- 26 Oct 2009
- Lessons from the Classroom
The New Deal: Negotiauctions
known, unknown, and potential competitors. In February 2010, Subramanian will publish Negotiauctions: New Dealmaking Strategies for a Competitive Marketplace, a book that draws on his experience studying and advising on complex corporate... View Details
Keywords: by Julia Hanna
- June 2023 (Revised January 2024)
- Case
Chipmaking in the Desert: Taiwan Semiconductor Manufacturing Company's Global Expansion
By: William C. Kirby and Noah B. Truwit
On December 6, 2022, in Phoenix, Arizona, Taiwan Semiconductor Manufacturing Company (TSMC) Executive Chairman Mark Liu outlined the company’s ambitious plans to invest $40 billion to build semiconductor manufacturing plants in Phoenix. The event also celebrated the... View Details
Keywords: Geopolitical Units; Government and Politics; Government Legislation; Expansion; Market Entry and Exit; Semiconductor Industry; Taiwan; United States
Kirby, William C., and Noah B. Truwit. "Chipmaking in the Desert: Taiwan Semiconductor Manufacturing Company's Global Expansion." Harvard Business School Case 323-101, June 2023. (Revised January 2024.)
- 01 Dec 2017
- News
Case Study: The Doctor Deficit
the concept while preserving and establishing satisfactory cash flow. —Roger Strang (DBA 1977) Expand as rapidly as possible within any con straints of capital. There are probably very few barriers to entry in creating such a marketplace.... View Details
Keywords: April White
- 27 Mar 2018
- First Look
First Look at New Research, March 27, 2018
men from the Panel Survey of Income Dynamics (PSID), the model accurately fits entry patterns into self-employment by age. The option value of returning to paid work is found to constitute a substantial portion of the monetary value of... View Details
Keywords: Sean Silverthorne
- September 2009 (Revised January 2012)
- Case
Suntech Power
Suntech, a Chinese manufacturer of photovoltaic cells and solar panels, is the third largest solar company in the world. About 90 percent of its sales have been in Europe—especially Germany and Spain. But with its new "pluto" technology, and with new governmental... View Details
Keywords: Solar Power; Renewable Energy; Globalized Markets and Industries; Competition; Market Entry and Exit; Business and Government Relations; Expansion; Strategy; Energy Industry; Green Technology Industry; China
Vietor, Richard H.K. "Suntech Power." Harvard Business School Case 710-013, September 2009. (Revised January 2012.)
- 24 Dec 2013
- First Look
First Look: December 24
We contribute to institutional theory by identifying selective disclosure as a corporate symbolic strategy and by revealing how scrutiny and norms limit this symbolic behavior. Download working paper: http://ssrn.com/abstract=1836472... View Details
Keywords: Carmen Nobel
- 2011
- Working Paper
Business Model Innovation and Competitive Imitation: The Case of Sponsor-Based Business Models
By: Ramon Casadesus-Masanell and Feng Zhu
We study sponsor-based business model innovations where a firm monetizes its product through sponsors rather than setting prices to its customer base. We analyze strategic interactions between an innovative entrant and an incumbent where the incumbent may imitate the... View Details
Keywords: Business Model; Innovation and Invention; Market Entry and Exit; Competitive Strategy; Competitive Advantage; Value
Casadesus-Masanell, Ramon, and Feng Zhu. "Business Model Innovation and Competitive Imitation: The Case of Sponsor-Based Business Models." Harvard Business School Working Paper, No. 11-003, July 2010. (Revised September 2011.)
- 01 Oct 2000
- News
Timothy G. Brier: The Price is Right
represented a substantial barrier to entry to any competitors, our long-term success would depend on customer service, scalability, and building the brand. While practically every other dot-com chose to advertise on the Internet, we saw... View Details
Keywords: James E. Aisner
- 24 Jan 2012
- First Look
First Look: Jan. 24
prior industries: photography, consumer electronics, and computers. By 2004, several features had emerged as a dominant design; however, the timing and rate of adoption varied by prior industry. This study extends previous research on firm View Details
Keywords: Sean Silverthorne
- 14 Feb 2017
- First Look
First Look at New Research: February 14
most prominent explanations for the onset and occurrence of civil conflict—variation in economic conditions—and apply it to the intensity and dynamics of civil conflict. Using an instrumental variables strategy and a rich set of empirical... View Details
Keywords: Sean Silverthorne
- 2018
- Working Paper
Platform Competition: Betfair and the U.K. Market for Sports Betting
By: Ramon Casadesus-Masanell and Neil Campbell
We examine two episodes of strategic interaction in the U.K. betting industry: (i) Betfair (an entrant multi-sided platform or MSP) vs. Flutter (also an MSP), and (ii) Betfair vs. traditional bookmakers. We find that although Betfair was an underfunded second mover in... View Details
Keywords: Platform Design; Betting; Digital Platforms; Design; Network Effects; Business Model; Competition; Cooperation; Market Entry and Exit
Casadesus-Masanell, Ramon, and Neil Campbell. "Platform Competition: Betfair and the U.K. Market for Sports Betting." Harvard Business School Working Paper, No. 19-057, November 2018.
- 2020
- Working Paper
Pioneer (Dis-)advantages in Markets for Technology
By: Moritz Fischer, Joachim Henkel and Ariel Dora Stern
This study sheds new light on first- and early-mover advantages in the context of product innovation. Research on this classic topic often assumes that each firm participates in the entirety of the innovation and commercialization process. However, a division of labor... View Details
Keywords: First-mover Advantage; Product; Innovation Strategy; Market Entry and Exit; Acquisition; Technology
Fischer, Moritz, Joachim Henkel, and Ariel Dora Stern. "Pioneer (Dis-)advantages in Markets for Technology." Harvard Business School Working Paper, No. 19-043, October 2018. (Revised March 2020.)
- 01 Jun 2020
- News
Check In
were in 2019, so it’ll be very economical. When you arrive, you’ll probably check in with your phone, which also will be the key to your room. As a trend, keyless entry will really be accelerated by the pandemic. If you do go to the front... View Details
- April 2011
- Teaching Note
Taylor Fresh Foods (TN)
By: David E. Bell and Mary Louise Shelman
Teaching Note for 509008. View Details
- 04 Nov 2014
- First Look
First Look: November 4
Publications November 2014 Centro de Estudios Espinosa Yglesias Los Buenos Tiempos Son Éstos: Los efectos de la incursión de la banca extranjera en México después de un siglo de crisis bancarias [These Are the Good Old Days: Foreign View Details
Keywords: Sean Silverthorne
- February 2022 (Revised February 2023)
- Case
TikTok in 2020: Super App or Supernova? (Abridged)
By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien
TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea—helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors... View Details
Keywords: Digital Platform; Artificial Intelligence; AI; Mobile App; Mobile App Industry; Mobile and Wireless Technology; Market Entry and Exit; Brands and Branding; Growth and Development Strategy; China
Rayport, Jeffrey F., Dan Maher, and Dan O'Brien. "TikTok in 2020: Super App or Supernova? (Abridged)." Harvard Business School Case 822-112, February 2022. (Revised February 2023.)
- Web
An Educated Investment | Social Enterprise | Harvard Business School
of my work that I focused on during the program is the formation and structure of international boards,” she says, noting Educate Girls’ recent entry into the US and UK. While acknowledging the challenges that lie ahead, Husain continues... View Details
- 01 Jun 2010
- News
Health IT at the Bedside
ordered not to eat anything in advance of a test but was still given his usual dose of insulin. At hospitals that have modern IT systems, when food is being withheld for studies, corrected insulin orders are automatically suggested in the computerized order View Details