Publications

March 2011
Teaching Note

Hollywood in India: Protecting Intellectual Property (A) and (B) (TN)

By: Lakshmi Iyer

Teaching Note for 711017 and 711018. View Details

Keywords: Markets; Strategy; Intellectual Property; Crime and Corruption; Film Entertainment; Motion Pictures and Video Industry; India

30 Nov 2009
Research & Ideas

Tracks of My Tears: Reconstructing Digital Music

favorite songs.” Harvard Business School professor Anita Elberse, who does much of her business research on the entertainment industry, looked at the clash between bundles and digital distribution, and the effect on media and View Details

Keywords: by Sean Silverthorne; Music

30 Jan 2006
HBS Case

The Case of the Mystery Writer’s Brand

As a longtime authority on marketing communications, HBS professor John Deighton has analyzed the consumer-product relationship from every angle. But when he heard the best-selling author James Patterson address a meeting of the Direct... View Details

Keywords: by Julia Hanna; Entertainment & Recreation; Entertainment & Recreation; Entertainment & Recreation

Profile

Monica Dodi

As a cofounder and managing director of the Women’s Venture Capital Fund (WVCF), Monica Dodi (MBA 1984) backs female-led, early-stage ventures in digital media and sustainable products and services. Dodi says these emerging consumer View Details

Keywords: Entertainment / Media; Entertainment / Media; Entertainment / Media

22 Feb 2019
News

Empowering a New Generation of Business Leaders

assigned a product or service to turn into a business, and then the rest was up to them. That included raising money to start the business, creating a marketing plan, and developing some of the company’s operations, like banking, sales... View Details

Keywords: Margie Kelley; Arts, Entertainment

February 2007
Case

Update: The Music Industry in 2006

By: John R. Wells and Elizabeth Raabe

The global recorded music industry was undergoing a major transition in 2006. Sales had been declining for a decade, and consumers were buying music in new formats and through different distribution channels. CD sales still accounted for the majority of revenues, but... View Details

Keywords: History; Arts; Music Entertainment; Intellectual Property; Market Timing; Performance Evaluation; Trends; Music Industry

01 Sep 2013
News

Faculty Books

must serve "the new invisible hand," powerful, pervasive markets that affect almost every decision leaders make. As a result, struggle has become a central, nagging issue. Badaracco recommends addressing this "good" struggle head-on by... View Details

Keywords: Publishing Industries (except Internet); Information; Colleges, Universities, and Professional Schools; Educational Services

Profile

Pam Wildeman

career thus far? The diversity of experiences I’ve had. I never would have anticipated that working in Marketing would also give me such rich experiences in Finance, Manufacturing, Research & Development, Operations, Sales, and (my... View Details

Keywords: Entertainment / Media

04 Sep 2013
News

From HBO to HBS

affiliate in Hawaii couldn't pick it up," he recalls. "We shipped them tapes of the programming. "Fast-forward to today, HBO has multiple networks with over 100 million subscribers worldwide, only 40 million of whom are in the United States. Our worldwide home View Details

Keywords: Hanna, Julia; HBSO; HBS; faculty; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment

February 1999 (Revised August 2004)
Case

I Lost My Volvo in New Haven: Tennis Event Sponsorship

By: Stephen A. Greyser, Brian R. Harris and Mitchell Truwit

Focuses on event management and sponsorship from the perspective of the event owner (rather than that of the sponsorship company). Describes in depth the search by one of the tennis tournaments on the professional circuit for a principal sponsor. Detailed economics of... View Details

Keywords: Marketing Communications; Decision Choices and Conditions; Management; Product Positioning; Television Entertainment; Sports; Partners and Partnerships; Sports Industry

Summer 2017
Article

Measuring Consumer Preferences for Video Content Provision via Cord-Cutting Behavior

By: Jeffrey Prince and Shane Greenstein

The television industry is undergoing a generational shift in structure; however, many demand-side determinants are still not well understood. We model how consumers choose video content provision among over-the-air (OTA), paid subscription to cable or satellite, and... View Details

Keywords: Information Technology; Service Delivery; Consumer Behavior; Television Entertainment; Service Industry; Media and Broadcasting Industry

Find at Harvard

19 Feb 2008
News

The Scoop Behind the Silver Screen

A bit of Hollywood came to HBS recently when Steven Samuels spoke at the invitation of the School’s Entertainment and Media Club. A former real estate developer, Samuels is an independent movie producer with a solid body of work under his... View Details

Keywords: Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment

01 Sep 2013
News

The New Rules of E-Commerce

(Palgrave Macmillan), he has succeeded with a contrarian view about e-commerce. While other online markets focus on the end customer, Rakuten's mission is to support the vendors who sell to those customers. His rewrite of the rules of... View Details

Keywords: Sean Silverthorne; e-commerce; News, Library, Internet, and Other Services; Information; Miscellaneous Store Retailers; Retail Trade

October 2007
Case

iPhone vs. Cell Phone

By: David B. Yoffie and Michael Slind

The launch of Apple's iPhone marked a pivotal new chapter in the story of mobile music (the uniting of digital music players with mobile phones). The iPhone combined an iPod music player, a cell phone, and a mobile Internet device, along with a camera and other... View Details

Keywords: Communication Technology; Music Entertainment; Product Launch; Partners and Partnerships; Mobile and Wireless Technology; Communications Industry; Music Industry

Profile

Adam Kanner

The live entertainment industry is known for glitz, glamour and an aura of unparalleled excitement. But for every sold-out Beyonce’ concert or San Francisco Giants game, there are countless live events plagued by scores of unsold tickets... View Details

Fast Answer

Gaming: statistics

Where can I find information on gaming hardware and software? The Entertainment Software Association website lists sales, demographic, and usage data, as well as information intended to improve the image of the industry. Search eMarketer... View Details

March 2025
Case

YouTube: Bidding for NFL Sunday Ticket

By: Anita Elberse and Crystal Yao

In December 2022, Erin Teague, a senior director and the global head of sports, movies and shows at YouTube, technology giant Alphabet Inc.’s video- sharing platform, received the news that Sundar Pichai, the chief executive officer of Alphabet and its subsidiary... View Details

Keywords: General Management; Entertainment; Media; Sports; Marketing; Management; Business Strategy; Bids and Bidding