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Show Results For
- All HBS Web
(1,284)
- People (1)
- News (396)
- Research (648)
- Events (6)
- Multimedia (22)
- Faculty Publications (347)
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- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
able to tell to the second how the airing of a particular ad affected both the number of people visiting an advertiser's website, and the number of purchases they made there. Next, using 22 important features of ads (including a call-to-action, an View Details
- 09 Feb 2012
- Sharpening Your Skills
Sharpening Your Skills: Online Marketing
viewer. New experimental research by Thales S. Teixeira looks at how advertisers can effectively capture and keep viewers' attention by evoking certain emotional responses.Key concepts include: In a recent experiment, participants watched... View Details
- 11 Sep 2006
- Research & Ideas
Negotiating When the Rules Suddenly Change
Totally eliminating friction is unrealistic on the battlefield and at the bargaining table. In both instances, you need the authority and the emotional steadiness to cope in spite of uncertainty. Strategy is further complicated by the... View Details
- 21 Mar 2017
- First Look
First Look at New Research, March 21
companies that rely on employees from around the world to help the firms capitalize on the promise of their global reach and resources. Global teams, however, face significant challenges; physical separation and demographic differences can create social distance, or... View Details
Keywords: Sean Silverthorne
- 27 Feb 2013
- Research & Ideas
Sidetracked: Why Can’t We Stick to the Plan?
emotions on unrelated decisions (chapter 2), and the consequences of having an (overly) narrow focus when evaluating information and making decisions (chapter 3). Forces from our relationships are factors that characterize our... View Details
- 13 Mar 2005
- Research & Ideas
Reinforcing Values: A Public Dressing Down
action, Levy triggered an open, emotional debate, then worked with the participants and their bosses behind the scenes to resolve the differences. At the next staff meeting, he praised the participants' willingness to disagree publicly,... View Details
Keywords: by David A. Garvin & Michael A. Roberto
- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
medium's effectiveness will derive more from its abundance of selectable information than from its ability to stir viewer emotions. A consumer can now order a new car online, for instance, selecting from a lengthy menu of carefully described options. But motivating an... View Details
Keywords: by Peter K. Jacobs
- 19 Nov 2007
- Lessons from the Classroom
Teaching The Moral Leader
is that literature presents us with characters we care about. We don't necessarily like them all, and in fact some of the most powerful texts present characters who generate strong emotional reactions. We are puzzled, or enraged, or... View Details
- 02 Apr 2018
- Research & Ideas
Is 'Gut Feel' a Good Reason to Invest in a Startup?
published in the Academy of Management Journal. Behavioral psychologists typically divide decision-making processes into two types. Type 1 is characterized by impulsive, instinctual, emotional reactions, often made quickly and without... View Details
- September 2019 (Revised February 2020)
- Teaching Note
Fishbowl: Scaling Up
By: Leslie K. John
Email mking@hbs.edu for a courtesy copy.
Teaching Note for HBS No. 919-013. Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and... View Details
Teaching Note for HBS No. 919-013. Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and... View Details
Keywords: Communication Technologies; Customer Value; Value Chain; Interpersonal Communication; Talent and Talent Management; Customer Value and Value Chain; Entrepreneurship; Business Model; Growth and Development Strategy; Marketing Strategy; Advertising; Product Marketing; Digital Platforms; Consumer Behavior; Network Effects; Emotions; Motivation and Incentives; Trust; Applications and Software; Technology Adoption; Digital Platforms; Communications Industry; Employment Industry; Media and Broadcasting Industry; Technology Industry; Telecommunications Industry; United States
John, Leslie K. "Fishbowl: Scaling Up." Harvard Business School Teaching Note 920-022, September 2019. (Revised February 2020.) (Email mking@hbs.edu for a courtesy copy.)
- December 2018 (Revised February 2020)
- Case
Fishbowl: Scaling Up
By: Leslie K. John
Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and across industry. Unlike many other social media apps, on which users typically present idealized portraits of themselves, on Fishbowl,... View Details
Keywords: Communication Technologies; Customer Value; Value Chain; Interpersonal Communication; Talent and Talent Management; Customer Value and Value Chain; Entrepreneurship; Business Model; Growth and Development Strategy; Marketing Strategy; Advertising; Product Marketing; Digital Platforms; Consumer Behavior; Network Effects; Emotions; Motivation and Incentives; Trust; Applications and Software; Technology Adoption; Social Media; Communications Industry; Employment Industry; Media and Broadcasting Industry; Technology Industry; Telecommunications Industry; United States
John, Leslie K. "Fishbowl: Scaling Up." Harvard Business School Case 919-013, December 2018. (Revised February 2020.) (Email mking@hbs.edu for a courtesy copy.)
- 15 May 2007
- Working Paper Summaries
I’ll Have the Ice Cream Soon and the Vegetables Later: Decreasing Impatience over Time in Online Grocery Orders
- 23 May 2000
- Research & Ideas
The Emerging Art of Negotiation
It's easy to come up with a recipe for disaster when the subject is negotiation. As in chess, once you sit down at the table every move counts. So many factors compete to undermine an optimal settlement: the emotions of both participants;... View Details
Keywords: by Martha Lagace
- 22 Aug 2011
- Research & Ideas
Getting to Eureka!: How Companies Can Promote Creativity
wins were more frequently associated with the positive emotions and intrinsic motivation that in turn generated the creativity needed to develop innovative approaches to problems. That doesn't mean that managers don't have some control... View Details
Keywords: by Michael Blanding
- 22 Feb 2000
- Research & Ideas
The Mind of the Market: Extending the Frontiers of Marketing Thought
thoughts occur as images. Most thought, emotion and learning occur without awareness. Emotion and reason are equally important. Cognition is embodied. Memory is story-based and readily distorted. A sample... View Details
Keywords: by Martha Lagace
- 30 Apr 2019
- First Look
New Research and Ideas, April 30, 2019
to strengthen its connection with the most fanatical of its fans—the sneakerheads—and “bring back the fun and emotion of buying,” as Sussman put it. Is Nike on the right path with its digital strategy and, in particular, with how it seeks... View Details
Keywords: Dina Gerdeman
- 21 Aug 2013
- Research & Ideas
To Buy Happiness, Spend Money on Other People
Now, Consume Later (delayed consumption leads to increased enjoyment); and Invest in Others (spending money on other people makes us happier than spending it on ourselves). Recently we featured a video illustrating the emotional benefits... View Details
Keywords: by Carmen Nobel
- September 2019
- Exercise
Difficult Conversations (A)
By: Shikhar Ghosh and Shweta Bagai
The exercises can be used as a follow-up to the Yesware (A) case (#816-039), or in conjunction with any case that involves replacing a founding team member (and/or providing feedback to a top executive). This is a role-playing exercise, and has been carried out in the... View Details
Keywords: Firing; Feedback; Founders; Culture; Values; Neuroscience; Business Startups; Organizational Culture; Resignation and Termination; Communication; Emotions; Trust; Human Resources; Entrepreneurship
Ghosh, Shikhar, and Shweta Bagai. "Difficult Conversations (A)." Harvard Business School Exercise 820-055, September 2019.
- July – August 2008
- Article
When Virtue Is a Vice
By: Anat Keinan and Ran Kivetz
Choosing duty over pleasure today can cause regret down the road—whereas regret over the reverse is fleeting. Marketers of luxury products and services should consider prompting customers to predict their future feelings about choices made now. View Details
Keywords: Decision Choices and Conditions; Forecasting and Prediction; Moral Sensibility; Marketing Strategy; Consumer Behavior; Emotions; Luxury
Keinan, Anat, and Ran Kivetz. "When Virtue Is a Vice." HBS Centennial Issue Harvard Business Review 86, nos. 7/8 (July–August 2008): 22.
- 30 Mar 2015
- Research & Ideas
Managing the Family Business: Preparing to Sell
companies, and those that do sell generally part with them very reluctantly, given all that selling represents. We sympathize with a family's emotional attachment to its company. But given how fast industries are changing and other... View Details