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HBR Classics - Alumni

visit our help page .) For free online access to the most recent issues of the Harvard Business Review, register with your HBS email address by following the procedures outlined here . For information on subscription discounts for HBS... View Details

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Forgot Password - Alumni

Help Forgot Password 39ms Forgot Your Password? If you know your HBS email address, you can use the reset your password application . If you do not, or if the reset form doesn't work for you, contact us at 617.384.5977 or by View Details

25 Jul 2023
Research & Ideas

Could a Business Model Help Big Pharma Save Lives and Profit?

Might Also Like: The FDA’s Speedy Drug Approvals Are Safe: A Win-Win for Patients and Pharma Innovation Curbing an Unlikely Culprit of Rising Drug Prices: Pharmaceutical Donations Buy-In from Black Patients Suffers When Drug Trials Don’t Include Them Feedback or ideas... View Details

Keywords: by Esther Schrader; Pharmaceutical; Health

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Request the Data - Leadership

including religion, marital status, and others, and will be emailed to you as an Excel spreadsheet. Name* Company/Institution* Email* Phone Address 1* Address 2 City/Region* State/Province* Zip/Postal Code* Country Select United States... View Details

23 Apr 2024
In Practice

Getting to Net Zero: The Climate Standards and Ecosystem the World Needs Now

With each month clocking record-breaking temperatures across the planet, this Earth Day reflected the renewed urgency of regulators and businesses to find climate-change solutions. The US Securities and Exchange Commission recently adopted new rules that will mandate... View Details

Keywords: by Rachel Layne

06 Dec 2022
Research & Ideas

Latest Isn’t Always Greatest: Why Product Updates Capture Consumers

Why Privacy Protection Notices Turn Off Shoppers Your Customers Have Changed. Here's How to Engage Them Again. Feedback or ideas to share? Email the Working Knowledge team at hbswk@hbs.edu. Image: iStockphoto/Uladzimir Zuyeu View Details

Keywords: by Michael Blanding; Consumer Products; Retail

22 Jun 2022
Book

Four Elements for Finding the Right Career Path

Reinvent Your Career How Bonuses Get Employees to Choose Work Over Family How Women Can Learn from Even Biased Feedback Related reading from the Working Knowledge Archives Four Keys of Enduring Success: How High Achievers Win Feedback or ideas to share? View Details

Keywords: by Dina Gerdeman

16 Feb 2023
HBS Case

ESG Activists Met the Moment at ExxonMobil, But Did They Succeed?

The impact-investment hedge fund Engine No. 1 made a big splash in May 2021 when it managed to get three nominees elected to the ExxonMobil board of directors. It was an open effort to prod the oil giant toward renewable energy and test whether activist investing could... View Details

Keywords: by Lane Lambert; Financial Services

18 Apr 2023
Research & Ideas

What Happens When Banks Ditch Coal: The Impact Is 'More Than Anyone Thought'

Consumers who are eager to mitigate climate change can take many actions, such as reducing the number of airline flights they take or installing solar panels on their homes. But the planet is in a race against time, and individual action alone won’t help most countries... View Details

Keywords: by Barbara DeLollis; Financial Services; Mining

Article

Effect of Different Financial Incentive Structures on Promoting Physical Activity Among Adults: A Randomized Clinical Trial

By: Chethan Bachireddy, Andrew Joung, Leslie K. John, Francesca Gino, Bradford Tuckfield, Luca Foschini and Katherine L. Milkman

Importance: Few adults engage in recommended levels of physical activity. Financial incentives can promote physical activity, but little is known about how their structure influences their effectiveness; for example, whether incentives are more effective if they are... View Details

Keywords: Physical Activity; Financial Incentives; Motivation and Incentives; Money

Citation

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2020
Working Paper

Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach

By: Eva Ascarza

The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details

Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Customer Value and Value Chain; Consumer Behavior; Analytics and Data Science; Mathematical Methods; Retail Industry

Citation

SSRN

27 Jan 2023
Op-Ed

Have We Lost Sight of Integrity?

Great Leaders A Strategy For Steady Leadership in an Unsteady World Feedback or ideas to share? Email the Working Knowledge team at hbswk@hbs.edu. Image: iStockphoto/rezendeluan View Details

Keywords: by Bill George

10 Jan 2024
Research & Ideas

Technology and COVID Upended Tipping Norms. Will Consumers Keep Paying?

Gazette. You Might Also Like: How Will the Tech Titans Behind ChatGPT, Bard, and LLaMA Make Money? Is AI Coming for Your Job? How Should Artificial Intelligence Be Regulated—if at All? Feedback or ideas to share? Email the Working... View Details

Keywords: by Anna Lamb, Harvard Gazette

11 Apr 2023
Research & Ideas

Is Amazon a Retailer, a Tech Firm, or a Media Company? How AI Can Help Investors Decide

S&P 500? There are trillions and trillions of pension assets in S&P funds. Some things are just sticky because they are the benchmark. You Might Also Like: 8 Strategies to Sustain Business Innovation Why Technology Alone Can't Solve AI's Bias Problem How to Get... View Details

Keywords: by Danielle Kost; Consumer Products; Real Estate; Financial Services; Retail

06 Aug 2020
Blog Post

My HBS Financial Aid Story: Why I Chose to Invest in My Future

later, I received an email about a new award called the Forward Fellowship. This award would consider extenuating circumstances, and the separate application would provide an opportunity to convey my need for further aid. More... View Details

03 Jan 2023
Book

Confront Workplace Inequity in 2023: Dig Deep, Build Bridges, Take Collective Action

and Women: Sharing Your Identity Can Open Doors Feedback or ideas to share? Email the Working Knowledge team at hbswk@hbs.edu. Image: Unsplash/Christina @ wocintechchat.com View Details

Keywords: by Pamela Reynolds

Web

Business Fundamentals Course - CORe | HBS Online

Introduction to Credential of Readiness (CORe) CORe INCLUDES Business Analytics, Economics for Managers, Financial Accounting, + final exam. Save $1,790 with this 3-course bundle. Have questions about CORe? Email our program advising team... View Details

15 Nov 2022
Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing) Feedback or ideas to share? Email the Working Knowledge team at hbswk@hbs.edu.... View Details

Keywords: by John Deighton and Leora Kornfeld

08 Sep 2022
Book

Gen Xers and Millennials, It’s Time To Lead. Are You Ready?

the Working Knowledge Archives How Will Millennials Manage? Feedback or ideas to share? Email the Working Knowledge team at hbswk@hbs.edu. Image: iStockphoto/blackred View Details

Keywords: by Lane Lambert

14 Mar 2023
In Practice

What Does the Failure of Silicon Valley Bank Say About the State of Finance?

Credit Ratings? Buy Now, Pay Later: How Retail's Hot Feature Hurts Low-Income Shoppers Did Pandemic Stimulus Funds Spur the Rise of 'Meme Stocks'? Feedback or ideas to share? Email the Working Knowledge team at hbswk@hbs.edu. Image:... View Details

Keywords: by Dina Gerdeman; Financial Services; Banking

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