Publications

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Accounting & Management - Faculty & Research

new, highly targeted and personalized experiences. Marketing agencies were adding tech-enabled creative tools to their toolkit to meet changing client demands. As the kind of infrastructure and skills needed was changing fast, agencies were undertaking significant... View Details

26 Apr 2023
In Practice

Is AI Coming for Your Job?

that they understand how to use cognitive AI to transform their operations, the impact on workers promises to be dramatic. White-collar workers whose job security was founded on their knowledge of complex processes and ability to... View Details

Keywords: by Kristen Senz; Technology

27 Dec 2010
Research & Ideas

HBS Faculty on 2010’s Biggest Business Developments

business leaders are using to transform communications with their employees and customers, as it shifts from one-way transmission of information to two-way interaction. That's one reason Time magazine just named Facebook founder Mark... View Details

Keywords: by Staff

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Leadership Initiative - Leadership

Transformation Take You?” Hill has chaired numerous HBS Executive Education programs, including the Young Presidents' Organization Presidents' Seminar, the High Potentials Leadership Program, Leading in the View Details

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Online Business Courses & Certifications | HBS Online

takes to harness innovation and transform a disruptive idea into a viable venture. Explore Subject New Credential of Digital Innovation and Strategy Build the skill set and strategic acumen to compete in the... View Details

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Middle East & North Africa - Global

AI-driven technologies are transforming marketing and customer experience. Around 40 alumni, friends, and business executives participated, engaging in a dynamic exchange on the future of AI in marketing. February 2025 Alumni Event Alumni... View Details

December 2014 (Revised August 2024)
Case

HomeAway: Organizing the Vacation Rental Industry

By: Rory McDonald, Feng Zhu and Cheng Gao

In less than 10 years, cofounders Brian Sharples and Carl Shepherd had transformed HomeAway from just another Internet startup into the world's leading vacation-rental marketplace—a global online platform that links customers seeking vacation-home rentals to the... View Details

Keywords: Strategy; Innovation; Technology; Acquisitions; Operations Management; Digital Platforms; Acquisition; Entrepreneurship; Business Model; Disruptive Innovation; Disruption; Accommodations Industry

January 2025
Case

Apax Partners: Deciding Whether to Bid for Trader Corp.

By: Benjamin C. Esty and Edward A. Meyer

Apax Partners’ investment committee was schedule to meet on March 21, 2011, to decide whether to invest in Trader Corporation, a Canadian classified advertising business for used automobiles with both print (magazines) and digital (website) distribution. What made this... View Details

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South Asia - Global

construction products. The interactive discussion delved into critical questions about Aashiyana’s potential, Tata Steel’s digital transformation journey, and execution challenges. It sparked insightful... View Details

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Podcast - Business & Environment

governance can improvemarket integrity. She also explores how advances in digital technology, data transparency,and AI-driven monitoring are transforming carbon credit verification and marketconfidence.... View Details

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Technology & Innovation - Faculty & Research

and Data Are Revolutionizing Business By: Marco Iansiti and Karim R. Lakhani When Google bought Nest, a maker of digital thermostats, for $3.2 billion just a few months ago, it was a clear indication that View Details

April 2024 (Revised July 2024)
Case

Unleashing Human Magic at Best Buy

By: Leonard A. Schlesinger, Sunil Gupta and Amram Migdal

The case examines the transformation of Best Buy under CEO Hubert Joly's leadership from 2012. Facing significant business challenges, including competition from online and physical retailers, Joly implemented the "Renew Blue" turnaround strategy, which focused on... View Details

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Research - Global

Research April 2025 Case #FutureFresenius: Implementing a New Strategy to Transform the Company and Advance Patient Care By: David J. Collis , Benjamin C. Esty and Haisley Wert In February 2024, Fresenius CEO Michael Sen reflected on the... View Details

November–December 2020
Article

Rethinking the On-Demand Workforce

By: Joseph B. Fuller, Manjari Raman, Allison Bailey and Nithya Vaduganathan

As companies struggle with chronic skills shortages and changing labor demographics, a new generation of talent platforms, offering on-demand access to highly trained workers, has begun to help. These platforms include marketplaces for premium expertise (such as Toptal... View Details

Keywords: Talent Acquisition; Platforms; Skilled Labor Recruitment; Gig Economy; Talent and Talent Management; Selection and Staffing; Internet and the Web; Strategy; Digital Platforms

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January 2020
Case

Banorte Móvil: Data-Driven Mobile Growth

By: Ayelet Israeli, Carla Larangeira and Mariana Cal

In mid-2019, Carlos Hank was deliberating over the results for Banorte Móvil—the mobile application for Banorte, Mexico’s most profitable and second-largest financial institution. Hank, who had been appointed as Banorte´s Chairman of the Board in January 2015, had... View Details

Keywords: Data Analytics; Customer Lifetime Value; Financial Institutions; Mobile and Wireless Technology; Growth and Development Strategy; Customers; Technology Adoption; Communication Strategy; Banking Industry; Mexico; Latin America

October 2015
Case

A Challenger's Strategy: Pinar Abay at ING Bank Turkey

By: Paul M. Healy, Gautam Mukunda and Esel Çekin

In 2013, Pinar Abay was appointed as the CEO of ING Bank Turkey. At 34, she was the youngest bank CEO in Turkey's history. Her appointment raised eyebrows because of her youth and because her career at McKinsey had given her no day-to-day bank management experience.... View Details

Keywords: Leadership; Change Management; Talent and Talent Management; Organizational Culture; Emerging Markets; Transformation; Banks and Banking; Growth and Development Strategy; Banking Industry; Turkey