Filter Results:
(595)
Show Results For
- All HBS Web
(595)
- People (1)
- News (145)
- Research (351)
- Events (1)
- Multimedia (6)
- Faculty Publications (202)
Show Results For
- All HBS Web
(595)
- People (1)
- News (145)
- Research (351)
- Events (1)
- Multimedia (6)
- Faculty Publications (202)
- 28 May 2019
- News
Alumni and Faculty Books for June 2019
aspirations. Through purposeful steps, bold action, and an unleashed imagination, she built her new life from the ground up. Now she is the CEO of her own multimillion-dollar lifestyle brand and ready to share the steps she took with... View Details
- Profile
Prita Kumar
since then which is why I felt so strongly about starting something in the digital space,” Kumar said. To that end, Booya Fitness is an online boutique fitness studio aimed at women looking for great instruction, heart-pumping... View Details
- 18 Mar 2014
- News
The Oz of Data Opens the Curtain
"Longer term, people who visit the site should get something else of value — better experiences with brands and companies they respect. Ethically, the site was the right thing to do, but from a relationship perspective, it's a first step... View Details
- 15 Feb 2022
- Blog Post
Health is Wealth | The Path to Creating a Venture
elsewhere.” Leveraging the HBS alumni network, Rachel secured an internship between her RC and EC years at naviHealth, Inc... a digital health company. This internship allowed her to make an impact at the organization by working on... View Details
- Web
Trade Catalogs - The Art of American Advertising
of “Posting” Brand Name Management A Marketing Revolution “The contents of a catalogue . . . must tell their story in about the same way as the well-posted salesman would orally present the advantages of the goods.” Fowlers Publicity... View Details
- Web
Trade Cards - The Art of American Advertising
“Posting” Brand Name Management A Marketing Revolution “Millions upon millions . . . of the most varied designs were thrown on the market. . . . Hardly a business man in the country has not at one time or another made use of such cards to... View Details
- 19 Sep 2006
- First Look
First Look: September 19, 2006
Business School Case 805-060 World Wide Licenses (WWL) was a low-technology firm that licensed famous brands, which it then applied to timepieces, stationery, and back-to-school products. It transformed into a digital imaging company and... View Details
Keywords: Sean Silverthorne
- Web
Courses by Title - Course Catalog
Organizational Behavior Lynn Paine Spring 2026 Q3Q4 3.0 Crafting Your Life: The First 10 Years Post MBA Organizational Behavior Leslie Perlow Fall 2025 Q1Q2 3.0 Creating Brand Value Marketing Julian de Freitas Spring 2026 Q3 1.5 Creating... View Details
- 19 Jul 2011
- First Look
First Look: July 19
Africa, Nike has decided to change its target market focus and to use digital and social media platforms to connect more extensively with consumers. In addition, Nike plans to launch innovative new boots and engage in corporate... View Details
Keywords: Sean Silverthorne
- 20 Nov 2007
- First Look
First Look: November 20, 2007
MaterialsColgate Max Fresh: Global Brand Roll-Out Harvard Business School Case 508-009 In February 2005, Nigel Burton, in his third year as president of global oral care at Colgate-Palmolive Company (CP), had every reason to feel... View Details
Keywords: Martha Lagace
- 07 Apr 2015
- First Look
First Look: April 7
Digital Platform: A Playbook for Strategists By: Edelman, Benjamin G. Abstract—The ubiquity of Internet access has caused a sharp rise in the number of businesses offering platforms that connect users for communication or commerce.... View Details
Keywords: Sean Silverthorne
- Web
5.1 Information Technology | MBA
the copyright policies of both HBS Information Technology and Harvard University relative to the Digital Millennium Copyright Act .) Respect HBS' reputation and the privacy of fellow students, program participants, staff, and faculty.... View Details
- 23 Sep 2024
- Blog Post
2024 Summer Internships in Business & Environment
opportunities in CCUS, Advanced Mobility, Bio and Low Carbon Products, Clean Energy, Carbon Management, and the Digital Transformation. Diana's role prior to HBS was Early Stage VC at Future Africa, in Nairobi Kenya. Faisal Olanipekun... View Details
- 01 Sep 2017
- News
The Biggest Industry You’ve Never Heard Of
around the country to vie for the title of Space Invaders national champion. Thousands had played the video game, released that year in the United States by Warner brand Atari, in regional tournaments in the months leading up to the... View Details
- 19 Jul 2016
- First Look
July 19, 2016
Management Review The Real Lessons From Kodak's Decline By: Shih, Willy C. Abstract—Eastman Kodak is often mischaracterized as a company whose managers didn't recognize soon enough that digital technology would decimate its traditional... View Details
Keywords: Sean Silverthorne
- 02 Jan 2018
- First Look
First Look at New Research and Ideas, January 3, 2018
218-001 Bega Cheese: Bidding to Bring Vegemite Back Home In January 2017, the leadership team of Bega Cheese—the Australian dairy company—was considering a bid for Mondelez International’s Australia and New Zealand (ANZ) grocery business, which included several leading... View Details
Keywords: Sean Silverthorne
- 01 Sep 2015
- News
Alumni and Faculty Books for September 2015
fees, brand globalization, the rise of holding companies, client obsessions with shareholder value, the digital and Internet revolutions—and outlines the steps senior agency executives need to take to... View Details
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
For millions of TV watchers, the commercial break is an annoyance of the past, thanks to the fast-forward button on their digital video recorders. Consequently, advertisers are turning to the web, where popular sites such as YouTube and... View Details
- 24 Sep 2021
- Blog Post
Alumni Spotlight: Career Advice from Alums Working in Climate
to improve resource efficiency, creating and discovering new game-changing planet-friendly raw ingredients, reducing waste across the value chain, and designing compelling brands to educate consumers and shift consumption behaviors. Or... View Details
- 15 May 2018
- First Look
New Research and Ideas, May 15, 2018
TrustSphere was pioneering a unique technology and solutions in the areas of sales, risk, and people analytics. Essentially, TrustSphere's technology allowed its customers to view the patterns of digital communication captured on the... View Details
Keywords: Dina Gerdeman