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Show Results For
- All HBS Web
(781)
- People (4)
- News (202)
- Research (468)
- Multimedia (2)
- Faculty Publications (149)
- 26 Apr 2011
- News
BioMine Strikes Gold
and PhytoTEK were semifinalists, while AI Exchange received a mention at Monday's awards dinner as the winner of an informal popular vote. Modeled after the HBS student Business Plan Contest, now in its 15th year, the Alumni New Venture Contest was View Details
- 26 Jan 2016
- First Look
January 26, 2016
do exactly what they're told and disregard every other consideration. While a human would have understood that the sites' designers wanted to maximize quality as measured by clicks, the algorithms maximized clicks at the expense of... View Details
Keywords: Sean Silverthorne
- Web
Print View - Course Catalog
Assistant Professor Julian de Freitas Spring; Q3; 1.5 credits 14 Sessions Exam Career Focus: This course is designed for students who plan to create, unlock, or invest in value created through brands in the... View Details
- Profile
Jonathan Assayag
entrepreneurship – and a realization that he would need formal business training before he could move forward. "I did my research going through the MBA application process," he says, "Primarily, I knew that HBS had an amazing View Details
- 01 Apr 2002
- News
Career Transitions, Continuing Education Focus of Washington, D.C., Club
led by Professor Nancy F. Koehn on her recent book, Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell. Loughran's goal is to make the series a monthly event that will serve as "an ongoing continuing education... View Details
- Career Coach
Sasha Grinshpun
Sasha (HBS '02) combines her gift for quickly gauging life passions of HBSers with her experience in formulating effective job searches for them to score their dream jobs. Her eclectic background spanning consulting, design thinking, and... View Details
- 04 Sep 2019
- News
Alumni and Faculty Books for September 2019
consumer, today’s competition, and the wealth of media at your disposal. In-depth discussion highlights the field’s ever-increasing connectivity, with practical guidance on brand design and storytelling,... View Details
- Web
Digital Transformation - HBS Online
administrative career all remarked about HBS Online. I think the certificates help you get noticed and through the door to a job offer. Richard Pitts Certificate of Specialization in Strategy What sets HBS Online apart? Our flexible, online programs are View Details
- 12 Jun 2014
- News
The First Five Years: Minal Mehta (MBA 2011)
the best music and dance of Bollywood and infuse it with an interval training–based cardio workout to create a fitness program that is both physically and mentally invigorating for our class participants. We have designed a unique... View Details
- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
growth of green building and over its 25-year history had become a powerful brand in the construction sector with its Leadership in Energy and Environmental Design (LEED) standard. Nonetheless, USGBC faced... View Details
Keywords: Dina Gerdeman
- 01 Jan 2002
- News
Marjorie M.T. Yang (MBA '76)
to try to improve the livelihood of every member of the company." When you go into a store looking for a stylish, well-made shirt, the designer brands jump out at you-names like Hugo Boss, Tommy Hilfiger,... View Details
- 01 Apr 1998
- News
Going For The Summit
to make high-stakes decisions that affect a lot of people, and you have to act quickly or you're in trouble," Carpenter explains. "Managing an Internet firm is just like that." Despite the challenge, under Carpenter's expert guidance, her company, iVillage -a network... View Details
Keywords: Caroline Chauncey
- 01 Mar 2023
- News
March 2023 Alumni and Faculty Books
(science, technology, engineering, arts, and mathematics). Whether used as an introductory aid or to underscore previous knowledge, the book prepares today’s visually savvy children to succeed in school and life by analyzing the world around them. All the World’s a... View Details
- 21 May 2007
- Research & Ideas
Fixing the Marketing-CEO Disconnect
decisions, but no one is singularly accountable for the results. Second, responsibility for brand equity still resides in the marketing function, yet brand equity has never been more volatile and important.... View Details
Keywords: by Sean Silverthorne
- 18 Nov 2014
- First Look
First Look: November 18
television advertising influences online shopping. We construct a massive dataset spanning $3.4 billion in spending by 20 brands, including measures of brands' website traffic and transactions as well as ad content measures for 1,224 commercials. We use a... View Details
Keywords: Sean Silverthorne
- 01 Jun 2013
- News
Brick by Brick
he returned. The group focused on growth. LEGO building sets became increasingly complex. A line of LEGO-branded children's clothing debuted, and a division of the company pitched book, movie, and TV ideas. While the number of branded... View Details
- 28 Jul 2009
- First Look
First Look: July 28
fashion company competing in a variety of unconventional ways, many "experience economy" related. Moods fronts their brand with the "boy band" images of its three founders and designs... View Details
Keywords: Martha Lagace
- 09 May 2013
- News
Road Trip
companies they will be visiting, and what makes them interesting case studies: Red Ants Pants (White Sulphur Springs, Montana). USA-made work clothes designed to fit women, including 70 sizes of pants. Founded in 2006 by Montana... View Details
- 06 Sep 2012
- News
Fashion-Forward
disrupted by digital media, for the most part, and they had already figured out how to bring in professional management. In fashion, it wasn’t so simple.” Amed began meeting with young British designers and networking. For nine months, he... View Details
- 15 Jan 2019
- First Look
New Research and Ideas, January 15, 2019
designing focused experiments to test hypotheses in a capital-efficient fashion in order to achieve product-market fit. But ICOs substantially limit the benefits associated with such staged experimentation for three reasons. Publisher's... View Details
Keywords: Dina Gerdeman