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(8,598)
- People (21)
- News (1,755)
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- Faculty Publications (3,960)
Show Results For
- All HBS Web
(8,598)
- People (21)
- News (1,755)
- Research (5,668)
- Events (73)
- Multimedia (77)
- Faculty Publications (3,960)
- January 1996
- Article
Reducing the Cost of Demand Uncertainty through Accurate Response to Early Sales
By: A. Raman and M. Fisher
Raman, A., and M. Fisher. "Reducing the Cost of Demand Uncertainty through Accurate Response to Early Sales." Operations Research 44, no. 4 (January 1996): 87–99.
- April 2006
- Case
Promise (B): Navigating an Entrepreneurial Consumer Finance Company in Japan's Financial Establishment
Supplements the Promise: Building a Consumer Finance Company in Japan case. View Details
Kuemmerle, Walter. "Promise (B): Navigating an Entrepreneurial Consumer Finance Company in Japan's Financial Establishment." Harvard Business School Case 806-139, April 2006.
- Article
Configuring a Supply Chain to Reduce the Cost of Demand Uncertainty
By: A. Raman, M. Fisher, J. Hammond and W. Obermeyer
Raman, A., M. Fisher, J. Hammond, and W. Obermeyer. "Configuring a Supply Chain to Reduce the Cost of Demand Uncertainty." Production and Operations Management 6, no. 3 (Fall 1997): 211–225.
- 08 Mar 2022
- News
Remote-Work Experts Are in Demand as Return to Office Begins Anew
- June 2010 (Revised July 2011)
- Case
Classic Knitwear and Guardian: A Perfect Fit?
By: John A. Quelch and Patricia Girardi
Classic Knitwear manufactures and distributes casual apparel, either unbranded or under a private-label brand name. Partly because Classic has no brand recognition with consumers, gross margins are low. To improve margins, the company considers partnering via a... View Details
Keywords: Market Research; Forecasting; Consumer Marketing; New Product Marketing; Product Lines; Merchandising; Branding; Demand and Consumers; Partners and Partnerships; Marketing Strategy; Forecasting and Prediction; Product Marketing; Brands and Branding; Product Development; Apparel and Accessories Industry; Apparel and Accessories Industry
Quelch, John A., and Patricia Girardi. "Classic Knitwear and Guardian: A Perfect Fit?" Harvard Business School Brief Case 104-217, June 2010. (Revised July 2011.)
- 20 May 2016
- News
How Retailers & Consumers Benefit from MAP Policy Enforcement
- 19 May 2022
- News
Cratering Markets Blowing a Bigger Hole in Consumer Psychology
- 29 Jun 2021
Women in Industry Series: Retail & Consumer Goods
Please join faculty member Dr. Jill Avery as she moderates a panel of HBS women making a difference in the retail and consumer goods space. Learn about their experiences and... View Details
- 1998
- Working Paper
Why Is There So Much Demand for Foreign Equity Capital in China? An Institutional and Policy Perspective
Huang, Yasheng. "Why Is There So Much Demand for Foreign Equity Capital in China? An Institutional and Policy Perspective." Harvard Business School Working Paper, No. 99-055, October 1998.
- February 2021
- Article
Topic Classification of Electric Vehicle Consumer Experiences with Transformer-Based Deep Learning
By: Sooji Ha, Daniel J Marchetto, Sameer Dharur and Omar Isaac Asensio
The transportation sector is a major contributor to greenhouse gas (GHG) emissions and is a driver of adverse health effects globally. Increasingly, government policies have promoted the adoption of electric vehicles (EVs) as a solution to mitigate GHG emissions.... View Details
Keywords: Natural Language Processing; Analytics and Data Science; Environmental Sustainability; Infrastructure; Transportation; Policy
Ha, Sooji, Daniel J Marchetto, Sameer Dharur, and Omar Isaac Asensio. "Topic Classification of Electric Vehicle Consumer Experiences with Transformer-Based Deep Learning." Art. 100195. Patterns 2, no. 2 (February 2021).
- Article
Determining Segmentation in Sales Response Across Consumer Purchase Behaviors
By: Randolph E. Bucklin, Sunil Gupta and S. Siddarth
Bucklin, Randolph E., Sunil Gupta, and S. Siddarth. "Determining Segmentation in Sales Response Across Consumer Purchase Behaviors." Journal of Marketing Research (JMR) 35, no. 2 (May 1998): 189–197.
- 16 May 2012
- News
Amazon consumer book reviews as reliable as media experts
- August 2012
- Article
Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness
By: Andrew Gershoff, Ran Kivetz and Anat Keinan
Marketers often extend product lines by offering limited-capability models that are created by removing or degrading features in existing models. This production method, called versioning, has been lauded because of its ability to increase both consumer and firm... View Details
Keywords: Brands and Branding; Production; Competency and Skills; Welfare or Wellbeing; Cost vs Benefits; Perception; Customers; Performance Evaluation; Fairness; Business Ventures
Gershoff, Andrew, Ran Kivetz, and Anat Keinan. "Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness." Journal of Consumer Research 39, no. 2 (August 2012): 382–398. (Selected in 2017 for JCR Research Curations on “Behavioral Pricing”.)
- 03 Dec 2010
- News
7.9% of U.S. consumers bought item on smart phone
- 2012
- Chapter
Banking on Consumer Credit: Explaining Patterns of Household Borrowing in the United States and France
Keywords: Credit; Commercial Banking; Personal Finance; Borrowing and Debt; Financing and Loans; Consumer Behavior; Banking Industry; United States; France
Trumbull, J. Gunnar. "Banking on Consumer Credit: Explaining Patterns of Household Borrowing in the United States and France." Chap. 7 in The Development of Consumer Credit in Global Perspective: Business, Regulation, and Culture, edited by Jan Logemann. New York: Palgrave Macmillan, 2012.
- 13 Apr 2016
- News
Consumer Reports in the Age of the Amazon Review
- Article
Populism and the Return of the 'Paranoid Style': Some Evidence and a Simple Model of Demand for Incompetence as Insurance against Elite Betrayal
By: Rafael Di Tella and Julio J. Rotemberg
We present a simple model of populism as the rejection of “disloyal” leaders. We show that adding the assumption that people are worse off when they experience low income as a result of leader betrayal (than when it is the result of bad luck) to a simple voter choice... View Details
Di Tella, Rafael, and Julio J. Rotemberg. "Populism and the Return of the 'Paranoid Style': Some Evidence and a Simple Model of Demand for Incompetence as Insurance against Elite Betrayal." Journal of Comparative Economics 46, no. 4 (December 2018): 988–1005.