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Show Results For
- All HBS Web
(1,115)
- People (1)
- News (216)
- Research (784)
- Events (8)
- Multimedia (1)
- Faculty Publications (234)
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
tracking whether a person smiles, grins, or breaks out in laughter. Continuously measuring smile responses and facial cues allowed the team to determine a person's interest in viewing the ad and their intent to purchase the brand. The ad... View Details
- 10 Aug 2015
- Research & Ideas
Why a Federal Rule on CEO Pay Disclosure May Get You In Trouble With Customers
remember thinking, oh, that must just be my dad; he must be the only person who cares about that." The Dodd-frank Requirement Fast-forward to 2010, when the US Congress passed the Dodd-Frank Wall Street Reform and Consumer Protection Act. A View Details
- 24 Apr 2014
- News
Ensuring a business’s profitability enables it to serve society
utilities, and trucks—each with the best quality, fuel efficiency, safety, smart design, and value.” Global demand and increasing vehicle production in North America and Asia have resulted in the addition of thousands of jobs in order to... View Details
- 15 Aug 2024
- Op-Ed
Post-CrowdStrike, Six Questions to Test Your Company's Operational Resilience
that business disruptions are not just potential threats, but common occurrences that demand immediate attention from CEOs, C-suite teams, and boards. It's time for leaders to take stock of their companies’ operational resilience—their... View Details
Keywords: by Hise Gibson and Anita Lynch
- 01 Dec 2017
- News
Pencils Up: Taking Note of New Courses
When MBA students returned to Soldiers Field in the fall, they had nine new second-year courses to choose from, four with an emphasis on fieldwork. For faculty, developing a course affords the opportunity to draw on research and address what they see as some of the... View Details
Keywords: Julia Hanna
- 23 Oct 2006
- Research & Ideas
Will the “Long Tail” Work for Hollywood?
more concentrated, with fewer titles responsible for a large fraction of sales. From 2000 to 2005, the number of titles in the top 10 percent of sales dropped by half. “Even here, the news for the industry is rather mixed,” explains... View Details
- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer Data—Use It
Why? Because his answers went straight to a central repository where they were aggregated with other customers' responses and used to measure overall market—not customer—satisfaction. A more effective approach would be to feed his answers... View Details
Keywords: by Jean Ayers
- 27 Sep 2021
- News
Sewn with Love
supply chain. The gowns were produced by a tight circle of manufacturers that had begun to shut down as a result of COVID-19. “The system works very well when the demand is stable,” notes Hanazawa. It was clear, however, that the supply... View Details
- 09 Aug 2017
- Blog Post
"A Balance Between Autonomy and Resources to Help Me Learn."
different function.” Prior to business school, Jon had fulfilled two roles in clean energy: one at a service provider to commercial energy users in the efficiency and demand response space,” and as an... View Details
Keywords: Manufacturing
- 01 Dec 2006
- News
Badaracco Addresses Japan Club
The HBS Club of Japan hosted Professor Joseph Badaracco at the Tokyo American Club in July for a talk on “The Demanding Challenges of Responsible Leadership.” Badaracco’s research focuses on business ethics,... View Details
- Web
Harvard Business School
Baker Library Special Collections Exhibits More Exhibits Explore the Exhibit Student Pioneers The Value of Business Education The Golden Age of Black Business AASU Early Years & Influence AASU Founders Core Demands & Proposals Early Years... View Details
- 09 Feb 2012
- Sharpening Your Skills
Sharpening Your Skills: Online Marketing
the viewers' emotional response with the help of eye-tracking technology combined with facial expression analysis software. Evoking surprise proved to be the most effective way of capturing attention, while evoking joy was the most... View Details
- 01 Sep 2017
- News
A Jolt for the African Coffee Industry
private equity fund invests in distressed businesses across sub-Saharan Africa, and Dozie soon found himself responsible for a coffee cherry washing station in the volcanic hills of western Rwanda. Up until that point, Dozie’s only sense... View Details
- 12 Nov 2015
- Research & Ideas
Can Consumers be Trusted with Their Own Health Care?
way she feels than the consumer,” he said. “While not every consumer is able or willing to take on responsibility for their health, most are.” In many ways, some patients already have a great deal of decision-making power—choosing, for... View Details
- 10 Nov 2008
- What Do You Think?
How Much Can You Ask of Your Customers?
volunteerism and "ownership." Those were messages in the very thoughtful responses to this month's column. Dianne Jacobs commented, "This builds on the real social need for people to connect in sync with a purpose."... View Details
Keywords: by Jim Heskett
- 20 Jun 2012
- Lessons from the Classroom
Teaching Leadership: What We Know
with unsubstantiated yet flourishing responses to the seemingly endless demand to grow better leaders. Despite leadership being so central to the core mission of many schools, there is surprisingly little... View Details
- 20 Sep 2004
- Research & Ideas
How Consumers Value Global Brands
forgiven Shell for what they [did] with that oil rig." An Australian argued: "McDonald's pays back locally, but it is their duty. They are making so much money, they should be giving back." The playing field isn't level; consumers don't View Details
- Portrait Project
Ginger Jiang
country. I was several months away from graduating medical school, but I already had a professional and ethical responsibility to help this man as best as I could. When I began the MD/MBA program five years ago, I couldn’t have foreseen... View Details
- 02 Jun 2009
- First Look
First Look: June 2, 2009
their help. This concern is particularly acute when making contributions to organizations that serve heterogeneous populations. While we have considerable evidence that donors are more generous if they know their assistance benefits a preferred group, we know little... View Details
Keywords: Martha Lagace
- 04 Jun 2014
- What Do You Think?
Does Internet Technology Threaten Brand Loyalty?
information technologies will punish weak brands faster and more severely than in the past. That's the general sense I received from responses to this month's column. There was a minority opinion, however. As Carl P. put it, "If you... View Details