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      Decision Choice And UncertaintyRemove Decision Choice And Uncertainty →

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      • August 2011 (Revised July 2012)
      • Case

      Sealed Air Corporation: Deciding the Fate of VTID

      By: Elie Ofek
      In mid 2010 the Sealed Air Corporation has to decide on next steps for its novel video tracking technology (called VTID) after unsuccessful attempts to market it in three different industry settings. The company must determine whether its most recent target market, the... View Details
      Keywords: Budgets and Budgeting; Customer Focus and Relationships; Decision Choices and Conditions; Technological Innovation; Marketing Strategy; Problems and Challenges; Commercialization; Service Industry
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      Ofek, Elie. "Sealed Air Corporation: Deciding the Fate of VTID." Harvard Business School Case 512-029, August 2011. (Revised July 2012.)
      • August 2011 (Revised October 2014)
      • Case

      High Wire Act: Credit Suisse and Contingent Capital (A)

      By: Clayton S. Rose and Aldo Sesia
      Late in 2010, Credit Suisse CEO Brady Dougan and his team closed in on the decision of whether or not to issue contingent capital, which Swiss regulators would require by 2019. There were a number of substantial issues facing Dougan and his team, including whether... View Details
      Keywords: Financial Institutions; Capital Markets; Financial Crisis; Decision Choices and Conditions; Leadership; International Finance; Financial Liquidity; Risk and Uncertainty; Competitive Strategy; Financial Services Industry; Switzerland
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      Rose, Clayton S., and Aldo Sesia. "High Wire Act: Credit Suisse and Contingent Capital (A)." Harvard Business School Case 312-007, August 2011. (Revised October 2014.)
      • August 2011 (Revised November 2015)
      • Case

      CFW Clinics in Kenya: To Profit or Not for Profit

      By: V. Kasturi Rangan and Katharine Lee
      Ten years after having launched a chain of non-profit health clinics, its founder is now debating the merits of scaling the operation by converting to a for-profit enterprise. View Details
      Keywords: Decision Choices and Conditions; Business Model; Social Enterprise; Nonprofit Organizations; Transformation; For-Profit Firms; Health Industry; Kenya
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      Rangan, V. Kasturi, and Katharine Lee. "CFW Clinics in Kenya: To Profit or Not for Profit." Harvard Business School Case 512-006, August 2011. (Revised November 2015.)
      • July 2011
      • Article

      Mixed Source

      By: Ramon Casadesus-Masanell and Gaston Llanes
      We study competitive interaction between a profit-maximizing firm that sells software and complementary services and a free open source competitor. We examine the firm's choice of business model between the proprietary model (where all software modules are... View Details
      Keywords: Competition; Open Source Distribution; Profit; Sales; Applications and Software; Service Operations; Business Model; Decision Choices and Conditions; Quality; Value Creation
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      Casadesus-Masanell, Ramon, and Gaston Llanes. "Mixed Source." Management Science 57, no. 7 (July 2011): 1212–1230.
      • June 2011 (Revised May 2012)
      • Case

      Nestlé SA: Nutrition, Health and Wellness Strategy

      By: Rebecca M. Henderson and Ryan Johnson
      In 1997 Nestlé committed to a strategic vision of becoming the leading nutrition, health and wellness (NHW) company in the world. Over the next 13 years, the NHW strategy guided strategic decisions and choices at Nestlé including merger and acquisition choices,... View Details
      Keywords: Nutrition; Health; Growth and Development Strategy; Decision Choices and Conditions; Goals and Objectives; Value Creation; Food and Beverage Industry
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      Henderson, Rebecca M., and Ryan Johnson. "Nestlé SA: Nutrition, Health and Wellness Strategy." Harvard Business School Case 311-119, June 2011. (Revised May 2012.)
      • Article

      Advertising, the Matchmaker

      By: Bharat N. Anand and Ron Shachar
      We empirically study the informational role of advertising in matching consumers with products when consumers are uncertain about both observable and unobserved program attributes. Our focus is on the network television industry, in which the products are television... View Details
      Keywords: Advertising; Information; Consumer Behavior; Television Entertainment; Risk and Uncertainty; Product; Decision Choices and Conditions; Advertising Industry
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      Anand, Bharat N., and Ron Shachar. "Advertising, the Matchmaker." RAND Journal of Economics 42, no. 2 (Summer 2011): 205–245. (Lead Article.)
      • Article

      Organizational Ambidexterity in Action: How Managers Explore and Exploit

      By: Charles A. O'Reilly III and Michael L. Tushman
      Dynamic capabilities have been proposed as a useful way to understand how organizations are able to adapt to changes in technology and markets. Organizational ambidexterity, the ability of senior managers to seize opportunities through the orchestration and integration... View Details
      Keywords: Decision Choices and Conditions; Management Practices and Processes; Resource Allocation; Organizational Change and Adaptation; Organizational Design; Opportunities
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      O'Reilly, Charles A., III, and Michael L. Tushman. "Organizational Ambidexterity in Action: How Managers Explore and Exploit." California Management Review 53, no. 4 (Summer 2011): 5–21.
      • May 2011 (Revised March 2013)
      • Background Note

      Location Choice for New Ventures: Cities

      By: William R. Kerr and Ramana Nanda
      Location choice is a critical decision for entrepreneurs. This note explores how entrepreneurs should think about different city options through a systematic framework that encompasses professional and personal issues. We use the intellectual frameworks of the cluster... View Details
      Keywords: City; Business Startups
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      Kerr, William R., and Ramana Nanda. "Location Choice for New Ventures: Cities." Harvard Business School Background Note 811-106, May 2011. (Revised March 2013.)
      • May 2011
      • Article

      Overconfidence by Bayesian Rational Agents

      By: Eric J. Van den Steen
      This paper derives two mechanisms through which Bayesian-rational individuals with differing priors will tend to be relatively overconfident about their estimates and predictions, in the sense of overestimating the precision of these estimates. The intuition behind one... View Details
      Keywords: Decision Choices and Conditions; Forecasting and Prediction; Knowledge Acquisition; Risk Management; Prejudice and Bias
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      Van den Steen, Eric J. "Overconfidence by Bayesian Rational Agents." Management Science 57, no. 5 (May 2011): 884–896.
      • April 2011 (Revised June 2011)
      • Case

      Internet Securities, Inc.: Path to Sustainability

      By: Lynda M. Applegate, William R. Kerr and Ryan Johnson
      Founded in 1994 when the Internet was still a "toy for techies," the case is set in 1998 when Internet IPOs were red-hot. Internet Securities provides hard-to-find financial, business, economic, and political information on emerging markets. Information from over 600... View Details
      Keywords: Acquisition; Business Model; Business Startups; Decision Choices and Conditions; Venture Capital; Cash Flow; Initial Public Offering; Analytics and Data Science; Growth and Development Strategy; Valuation
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      Applegate, Lynda M., William R. Kerr, and Ryan Johnson. "Internet Securities, Inc.: Path to Sustainability." Harvard Business School Case 811-098, April 2011. (Revised June 2011.)
      • April 2011 (Revised March 2013)
      • Supplement

      BANEX and the No Pago Movement (B)

      By: Shawn Cole and Baily Blair Kempner
      This case examines Grassroots Capital's decision of whether or not to continue investing in a Bolivian microfinance bank that is suffering financial distress. View Details
      Keywords: Decisions; Insolvency and Bankruptcy; Microfinance; Investment; Government and Politics; Crisis Management; Risk and Uncertainty; Financial Services Industry; Bolivia
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      Cole, Shawn, and Baily Blair Kempner. "BANEX and the No Pago Movement (B)." Harvard Business School Supplement 211-102, April 2011. (Revised March 2013.)
      • April 2011 (Revised May 2011)
      • Supplement

      AQR's Momentum Funds (B)

      By: Daniel Baird Bergstresser, Lauren H. Cohen, Randolph B. Cohen and Christopher J. Malloy
      This is a (B) case for AQR's Momentum Funds. It follows the first year of performance of the funds after launching, and gives students a critical inflection point for analyzing the nascent stages of a new product launch and the potential path dependence of the product... View Details
      Keywords: Change; Decision Choices and Conditions; Investment Funds; Product Launch; Product; Performance; Perspective; Strategy
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      Bergstresser, Daniel Baird, Lauren H. Cohen, Randolph B. Cohen, and Christopher J. Malloy. "AQR's Momentum Funds (B)." Harvard Business School Supplement 211-075, April 2011. (Revised May 2011.)
      • April 2011
      • Case

      Samsung and Google TV

      By: Ramon Casadesus-Masanell, Prithvi Raj and Crystal Jean Marrie
      This case describes Samsung's decision on how to pursue the growing market opportunity for internet-connected televisions, which enable consumers to access a range of web-based content including basic information (e.g. stock quotes, weather, news headlines, RSS feeds,... View Details
      Keywords: Competitive Strategy; Digital Platforms; Internet and the Web; Decision Choices and Conditions; Electronics Industry
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      Casadesus-Masanell, Ramon, Prithvi Raj, and Crystal Jean Marrie. "Samsung and Google TV." Harvard Business School Case 711-505, April 2011.
      • 2011
      • Working Paper

      The Impact of Forward-Looking Metrics on Employee Decision Making

      By: Pablo Casas-Arce, F. Asis Martinez-Jerez and V.G. Narayanan
      This paper analyzes the effects of providing forward-looking metrics on employee decision making. We use data from a southern European bank that, in April 2002, started providing its branch managers with customer lifetime value (CLV) information about mortgage... View Details
      Keywords: Customer Value and Value Chain; Decision Choices and Conditions; Mortgages; Employees; Information; Knowledge Use and Leverage; Service Delivery; Banking Industry; Europe
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      Casas-Arce, Pablo, F. Asis Martinez-Jerez, and V.G. Narayanan. "The Impact of Forward-Looking Metrics on Employee Decision Making." Working Paper, 2011.
      • March 2011
      • Case

      Grand Circle Travel: Where Risk Comes with the Territory

      By: Herman B. Leonard
      A worldwide travel company is intrinsically exposed to risks of natural and man-made disasters. How do you organize a business for success when it must on a nearly daily basis cope with hazards ranging from minor mishaps to large-scale catastrophes? Alan and Harriet... View Details
      Keywords: Crisis Management; Risk and Uncertainty; Safety; Transportation; Organizational Design; Decision Choices and Conditions; Organizational Structure; Mission and Purpose; Competitive Advantage; Travel Industry
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      Leonard, Herman B. "Grand Circle Travel: Where Risk Comes with the Territory." Harvard Business School Case 311-105, March 2011.
      • March 2011 (Revised February 2014)
      • Case

      Cree, Inc.: Which Bright Future?

      By: David J. Collis, Mary Furey and Matthew Shaffer
      After its founding in the late 1980s, Cree Inc. quickly grew into a major player in the emerging LED market. By 2007, technological improvements in LEDs had made them suitable for TV, computer, and mobile "backlighting"; and concerns over global warning led to calls to... View Details
      Keywords: Cree; LEDs; Lighting Market; Clean Tech; Energy Policy; Semiconductors; North Carolina; Business Growth and Maturation; Forecasting and Prediction; Innovation and Management; Decision Choices and Conditions; Market Entry and Exit; Competitive Strategy; Corporate Strategy; Technology Adoption; Electronics Industry; Green Technology Industry; Manufacturing Industry; United States; North Carolina; Raleigh
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      Collis, David J., Mary Furey, and Matthew Shaffer. "Cree, Inc.: Which Bright Future?" Harvard Business School Case 711-457, March 2011. (Revised February 2014.)
      • February 2011 (Revised August 2012)
      • Teaching Note

      Emotiv Systems Inc.: It's the Thoughts that Count (TN)

      By: Elie Ofek and Natalie Kindred
      Teaching Note for 510050. View Details
      Keywords: Product Launch; Technological Innovation; Applications and Software; Decision Choices and Conditions; Games, Gaming, and Gambling; Marketing Channels; Price
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      Ofek, Elie, and Natalie Kindred. "Emotiv Systems Inc.: It's the Thoughts that Count (TN)." Harvard Business School Teaching Note 511-072, February 2011. (Revised August 2012.)
      • January 2011
      • Case

      Program Management at Wipro Technologies

      By: Amy C. Edmondson, Bradley R. Staats and Melissa Valentine
      This case examines the execution of one program by Wipro Technologies, an Indian software services provider. The case also explores the evolution of program management at Wipro. View Details
      Keywords: Decision Choices and Conditions; Problems and Challenges; Leadership Style; Recruitment; Programs; Management; Information Technology Industry; India
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      Edmondson, Amy C., Bradley R. Staats, and Melissa Valentine. "Program Management at Wipro Technologies." Harvard Business School Case 611-052, January 2011.
      • January 2011
      • Case

      Shar Matin (A)

      By: David A. Thomas and Elisa Farri
      The head of the subsidiary of a US company faced the decision to present an aggressive growth plan despite his CFO's lack of support. View Details
      Keywords: Business Subsidiaries; Decision Choices and Conditions; Globalized Firms and Management; Leadership; Growth and Development Strategy; Management Teams; United States
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      Thomas, David A., and Elisa Farri. "Shar Matin (A)." Harvard Business School Case 411-082, January 2011.
      • January 2011 (Revised July 2019)
      • Case

      Houghton Mifflin Harcourt

      By: Stuart C. Gilson and Sarah L. Abbott
      One of the leading publishers of textbooks and other educational materials for the U.S. K-12 educational instruction market has suffered a dramatic decline in sales and profits in the wake of the 2008-2009 financial market crisis and economic recession, and is now... View Details
      Keywords: Restructuring; Capital Structure; Financial Crisis; Insolvency and Bankruptcy; Decision Choices and Conditions; Publishing Industry; Massachusetts
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      Gilson, Stuart C., and Sarah L. Abbott. "Houghton Mifflin Harcourt." Harvard Business School Case 211-027, January 2011. (Revised July 2019.)
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