Publications

June 2018
Article

Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged

By: Clarence Lee, Elie Ofek and Thomas Steenburgh

We study how digital service firms can develop an active customer base, focusing on two questions. First, how does the way that customers use the service postadoption to meet their own needs (personal usage) and to interact with one another (social usage) vary across... View Details

Keywords: Customer Engagement; Adoption Routes; Word-of-Mouth; Digital Marketing; Bayesian Estimation; Customers; Communication; Consumer Behavior; Marketing; Internet and the Web; Analytics and Data Science

Web

Program Requirements - Doctoral

School and the Faculty of Arts and Sciences as advisors for each student upon entrance into the Business Economics program. The advisors, in conjunction with the PhD Program Offices, will assist the student in deciding which courses to... View Details

07 Dec 1999
Research & Ideas

Henry Heinz and Brand Creation in the Late Nineteenth Century

science of nutrition began to develop in the 1890s; the presence of vitamins in food and the relationship between diet and disease are twentieth-century discoveries. But as he and his partner expanded their business in the early 1870s,... View Details

Keywords: by Nancy F. Koehn

03 Apr 2025
HBS Seminar

Ziad Obermeyer, UC Berkeley School of Public Health

08 Nov 2010
Research & Ideas

How to Fix a Broken Marketplace

tackled the market for new medical residents, economists, and lawyers. (Forbes magazine named him one of the world's "seven most powerful new economists.") "Market design is the engineering part of game theory," Roth explains. "It's the... View Details

Keywords: by Carmen Nobel; Health

31 May 2017
Working Paper Summaries

Stock Price Synchronicity and Material Sustainability Information

Keywords: by Jody Grewal, Clarissa Hauptmann, and George Serafeim; Accounting; Financial Services

12 Nov 2013
News

Cities, startups tap the wisdom of crowds for sustainability

15 Dec 2015
First Look

December 15, 2015

compensation incentives for CSR. We test our predictions using novel executive compensation contract data and find that firms with more shareholder friendly corporate governance are more likely to provide compensation to executives linked... View Details

Keywords: Carmen Nobel

March–April 2023
Article

Market Segmentation Trees

By: Ali Aouad, Adam Elmachtoub, Kris J. Ferreira and Ryan McNellis

Problem definition: We seek to provide an interpretable framework for segmenting users in a population for personalized decision making. Methodology/results: We propose a general methodology, market segmentation trees (MSTs), for learning market... View Details

Keywords: Decision Trees; Computational Advertising; Market Segmentation; Analytics and Data Science; E-commerce; Consumer Behavior; Marketplace Matching; Marketing Channels; Digital Marketing

05 Dec 2006
First Look

First Look: December 5, 2006

Science Foundation. The developed platform offers an unprecedented view of the R&D-to-patenting innovation process and a close analysis of the strengths and limitations of the Industry R&D Survey. The files are linked through a... View Details

Keywords: Sean Silverthorne

May 23, 2011
Article

Leading and Lagging Countries in Contributing to a Sustainable Society

By: Robert G. Eccles and George Serafeim

To determine the extent to which corporate and investor behavior is changing to contribute to a more sustainable society, researchers Robert Eccles and George Serafeim analyzed data involving over 2,000 companies in 23 countries. One result: a ranking of countries... View Details

Keywords: Change; Society; Corporate Disclosure; Natural Environment; Rank and Position; Social Issues; Financial Statements; Behavior

19 Jul 2021
News

Getting the 264,000 Foot View Of the Space Industry

Web

Hiring Organizations

Employment Data Hiring Organizations Employment Data Hiring Organizations The below organizations hired an MBA graduate from the Class of 2024 or a summer intern from the Class of 2025. A B C D E F G H I J K... View Details

03 Oct 2023
What Do You Think?

Do Leaders Learn More From Success or Failure?

associated with outstanding long-term performance. We asked hundreds of senior executives to name their competitor (not their own organization) with the strongest culture. We then compared those results with long-term (10-year) performance. The statistical analysis of... View Details

Keywords: by James Heskett

Article

Beyond Statistics: The Economic Content of Risk Scores

By: Liran Einav, Amy Finkelstein, Raymond Kluender and Paul Schrimpf

"Big data" and statistical techniques to score potential transactions have transformed insurance and credit markets. In this paper, we observe that these widely-used statistical scores summarize a much richer heterogeneity, and may be endogenous to the context in which... View Details

Keywords: Analytics and Data Science; Risk and Uncertainty; Insurance Industry

February 2023
Article

National Models of Climate Governance Among Major Emitters

By: Johnathan Guy, Esther Shears and Jonas Meckling

National climate institutions structure the process of climate mitigation policymaking and shape climate policy ambition and performance. Countries have, for example, been building science bodies, passing climate laws and creating new agencies. Here we provide the... View Details

Keywords: Environmental Regulation; Policy; Analytics and Data Science; Climate Change

Purchase

2025
Working Paper

Dynamic Personalization with Multiple Customer Signals: Multi-Response State Representation in Reinforcement Learning

By: Liangzong Ma, Ta-Wei Huang, Eva Ascarza and Ayelet Israeli

Reinforcement learning (RL) offers potential for optimizing sequences of customer interactions by modeling the relationships between customer states, company actions, and long-term value. However, its practical implementation often faces significant challenges.... View Details

Keywords: Dynamic Policy; Deep Reinforcement Learning; Representation Learning; Dynamic Difficulty Adjustment; Latent Variable Models; Customer Relationship Management; Customer Value and Value Chain; Foreign Direct Investment; Analytics and Data Science

SSRN

29 Oct 2018
Working Paper Summaries

Public Sentiment and the Price of Corporate Sustainability

Keywords: by George Serafeim

February 2001 (Revised April 2001)
Background Note

Note on Valuing Private Businesses

By: Dwight B. Crane and Indra Reinbergs

This case provides a brief overview of valuation for owners of closely held companies. The focus is on a comparable transactions approach, although rules of thumb and discounted cash flow are mentioned. Earnings multiples and their drivers are discussed. It uses... View Details

Keywords: Earnings Management; Finance; Cash Flow; Analytics and Data Science; Private Ownership; Valuation