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Online Leadership and Management Courses | HBS Online

Negotiation Mastery Professor Michael Wheeler Master negotiation techniques to secure maximum value for yourself and your organization. 8 weeks, 4-5 hrs/week Pay by September 11 $1,850 Certificate New... View Details

01 Jun 2025
News

Alumni and Faculty Books

Innovation, Bolton draws on her 25 years of advising leaders to provide a practical, holistic innovation framework. Her ABCs of Innovation show leaders how to reshape their roles, teams, and organizations to create new View Details

15 Dec 2024
News

Alumni and Faculty Books

Edited by Margie Kelley Alumni Books The Power of Imperfect Eating By Kavita Bhatnagar (SELP 11, 2022) Penguin Enterprise Rather than dictating which foods are good or bad, this book weaves together stories that mirror the intricate, emotional, and often imperfect... View Details

Keywords: Publishing Industries (except Internet); Information

July 2005 (Revised March 2007)
Case

Kansai Digital Phone: Zutto, Gaining Japanese Loyalty

By: Francisco de Asis Martinez-Jerez and James Robert Dillon

Ted Katagi, marketing strategy manager of Kansai Digital Phone (KDP), utilizes customer lifetime value as a key metric to prioritize initiatives in an emergency plan to turn around the company. KDP is a regional phone company in Japan with less than stellar... View Details

Keywords: Customer Relationship Management; Customer Value and Value Chain; Customer Satisfaction; Telecommunications Industry; Electronics Industry; Japan; United States

December 2022
Technical Note

Risks and Opportunities from the Transition to a Low Carbon Economy: A Business Analysis Framework

By: George Serafeim

The transition to a low carbon economy introduces many risks and opportunities for businesses. Risks emerge from regulatory actions, such as carbon taxes and cap and trade systems, technological innovation that develop alternatives for customers making existing... View Details

Keywords: Risk Assessment; Opportunities; Environmental Sustainability; Carbon Footprint; Risk Management; Competitive Dynamics; Business Analysis; Climate Change; Accounting; Finance; Valuation; Business and Shareholder Relations; Technological Innovation; Transition; Product Positioning; Renewable Energy; Analysis

October 2002 (Revised December 2003)
Case

eShip-4U

By: Roy D. Shapiro and Timothy M. Laseter

eShip is a small Israeli start-up with a potentially exciting new concept for the residential package-delivery value chain--the Automatic Delivery Machine (ADM). Much like today's ubiquitous ATMs, ADMs would allow consumers to have parcels delivered to a nearby ADM... View Details

Keywords: Business Startups; Business Model; Service Operations; Logistics; Corporate Strategy; Information Technology; Competitive Strategy; Value Creation; Saving; Innovation and Invention; Transportation Industry; Service Industry; Shipping Industry; Israel; United States

November 2019
Teaching Note

The Bundesliga in the U.S.

By: Stephen A. Greyser, Sascha L. Schmidt and Florian Holzmayer

This Teaching Note addresses the classroom use of the case on the strategy of Germany’s premier football (soccer) league to “win the marketplace of U.S. sports broadcasters and consumers.” The note includes study questions and a teaching plan that also draws on... View Details

Keywords: Media; Sports; Global Strategy; Marketing Strategy; Competitive Strategy; Media and Broadcasting Industry; Media and Broadcasting Industry; United States

Web

Creating a Successful Strategy - Institute For Strategy And Competitiveness

proposition compared to competitors. A Distinctive Value Chain Choosing how the organization will operate differently to deliver on its value proposition. Making Strategic... View Details

May 2025
Case

Wilburn Medical USA

By: David Ager, Lynda M. Applegate and James Barnett

In September 2024, Emily Wilburn Andrews, CEO of Wilburn Medical USA, is five years into her tenure leading the medical equipment supply company since taking over for her father, the company’s founder. She considers approaches to grow the company while maintaining the... View Details

Keywords: Small Business; Change Management; Decision Making; Ethics; Values and Beliefs; Health; Medical Specialties; Leadership; Health Industry; United States

May 1995 (Revised March 1996)
Case

ToyWorld, Inc.: Information Technology Planning

By: Lynda M. Applegate

ToyWorld, a fast growing retailer, was revitalizing its information technology (IT) infrastructure and called in AT&T to help plan for the future. Five strategic alternatives for use of information and communications technology were identified through value chain... View Details

Keywords: Strategic Planning; Information Technology; Growth and Development; Expansion; Partners and Partnerships; Retail Industry

April 2005 (Revised June 2006)
Case

Evergreen Investments: Mobile CRM (A)

Evergreen Investments has had a troubled history with its customer relationship management (CRM) system. Sales agents feel that they derive no value from it and that it is a tax on their jobs. Evergreen is investigating whether it can improve CRM by making its data... View Details

Keywords: Management; Customer Relationship Management; Information Technology; Financial Services Industry

Web

Reconceiving Products & Markets - Institute For Strategy And Competitiveness

Three Levels of CSV Reconceiving Products & Markets Redefining Productivity in the Value Chain Improving the Local & Regional Business Environment Reconceiving Products & ... Reconceiving Products & Markets... View Details

05 Feb 2007
Research & Ideas

Business and the Global Poor

interests align? Kash Rangan: At its core, the private sector has always been about value creation—producing goods and services valued by consumers, generating employment,... View Details

Keywords: by Sean Silverthorne

15 Nov 2010
Lessons from the Classroom

Connecting Goals and Go-To-Market Initiatives

the program, we'll spend time on the allied issues of pricing, profitability, customer value, and what this means for account management. Market segmentation and account... View Details

Keywords: by Sean Silverthorne; Retail

03 Oct 2023
Research Event

Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips

wants. Now remember you're if you're at HBS you're doing plenty of math. For you Divinity School students, remember back to high school. Sorry. And you can raise, you can raise the value of a fraction by... View Details

Keywords: by HBS Staff

2023
Working Paper

Culture as a Signal: Evidence from a Natural Field Experiment

By: Wei Cai, Dennis Campbell and Jiehang Yu

The importance of culture as an informal management control system is increasingly acknowledged in academia. While prior research mainly focuses on the value of culture on internal stakeholders (e.g., employees), we examine whether culture serves as a credible signal... View Details

Keywords: Organizational Culture; Groups and Teams; Customer Focus and Relationships

SSRN

19 Jun 2019
News

Connecting Patients and Providers

make global specialized healthcare accessible to anyone, anywhere. Trustedoctor “focuses on the first half mile of the patient and provider journey, before customers become in-patients of a provider”... View Details

Keywords: April White

February 2013 (Revised May 2013)
Case

Juan Valdez: Innovation in Caffeination

By: Michael I. Norton and Jeremy Dann

Corporate entrepreneurs attempt to revive Colombia's famous Juan Valdez brand in the age of Starbucks, with café chain and packaged coffee ventures. In the 1970s and 80s, the iconic "Juan Valdez" ingredient brand was the most recognized in the world of coffee. The... View Details

Keywords: Innovation; Branding; Global Business; Sales; Marketing; Retailing; Corporate Strategy; Organizational Change; Corporate Entrepreneurship; Brands and Branding; Innovation and Invention