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- All HBS Web (858)
- Faculty Publications (133)
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- 13 Dec 2016
- First Look
December 13, 2016
authors, who offer a framework for creating a thriving marketplace while minimizing the risk of discrimination. For starters, they say, companies must track and report on potential problems and carefully test choices that may influence... View Details
Keywords: Carmen Nobel
- 30 Jul 2013
- First Look
First Look: July 30
1,000 cluster initiatives in Europe by their engagement in New Growth Path-related activities. We then deploy this data to test the impact of cluster initiatives on regional New Growth Path performance. Overall, we find evidence... View Details
Keywords: Anna Secino
- 19 Dec 2005
- Research & Ideas
Public Education Goes to School
research model, we go out in the field to develop and test hypotheses about the managerial challenges identified and shared by the nine PELP districts, write cases and notes that are relevant to addressing the challenges, and then deliver... View Details
- 11 Dec 2018
- First Look
New Research and Ideas, December 11, 2018
launch a new blockchain currency to facilitate financial services for unbanked and underbanked customers in emerging markets via their smartphone. Santos had to decide whether to go forward with the new plan despite regulatory risk,... View Details
Keywords: Dina Gerdeman
- 15 Nov 2010
- Lessons from the Classroom
Connecting Goals and Go-To-Market Initiatives
the industry you compete in, the market segments where you do (and do not) choose to play, and the nature of the customers that you sell and service. These factors help to determine required sales tasks—that is, what your go-to-market... View Details
- 13 Sep 2011
- First Look
First Look: September 13
business. The book describes a conceptual framework, "the culture cycle," for managing culture that comprises setting and meeting expectations; establishing trust, engagement, and ownership among employees and customers that... View Details
Keywords: Sean Silverthorne
- 18 Jan 2021
- Book
How Thinking Like a Startup Helps Governments Solve More Problems
solution identification. To help the hungry, he went to SNAP offices to observe and talk to people applying for food benefits. So, the practicalities involve customer discovery and even some prototyping, but with the public, not to them... View Details
Keywords: by Martha Lagace
- 28 May 2008
- First Look
First Look: May 28, 2008
improvements will be exhibited by those shamed firms that face lower-cost opportunities to improve—-and thus are particularly able to respond. We take advantage of a natural experiment, when a major social rating agency expanded the scope of its ratings, to empirically... View Details
Keywords: Martha Lagace
- 14 Feb 2005
- Research & Ideas
The World in Your Palm?
is men versus women, said RIM's Tyneski. In user testing at RIM, participants are placed at a table that contains a Styrofoam phone and numerous Velcroed pieces that represent possible features. Asked to add the features they most want,... View Details
Keywords: by Sean Silverthorne
- 31 Jul 2007
- First Look
First Look: July 31, 2007
customer orientation. The study also suggests that the relationship between market orientation and innovation consequences is stronger in highly competitive environments but weaker in technology turbulent ones. Finally, findings suggest... View Details
Keywords: Martha Lagace
- 24 Feb 2009
- First Look
First Look: February 24, 2009
not only experience project-level success with the implementation of new work practices, but also organizational-level success as indicated by overall measures of performance. We tested our hypothesis in a longitudinal study of 23... View Details
Keywords: Martha Lagace
- 24 Mar 2008
- Research & Ideas
Reducing Risk with Online Advertising
it's often hard to know whether you've received the service you've contracted to receive and have paid for. You've got a bill. Have you also received the benefit of the service—the customers? Certainly you have some customers, but are they new customers, View Details
- 05 Jun 2018
- First Look
New Research and Ideas, June 5, 2018
delegate decisions to integrated suppliers. We test the predictions of the model using a novel dataset that combines measures of vertical integration and delegation for a large set of firms from many countries and industries. In line with... View Details
Keywords: Dina Gerdeman
- 01 Feb 2011
- First Look
First Look: Feb. 1
monitoring through reputation, customer loyalty, differential impacts of government sanctions, and the standardization and internal monitoring of operations. We test our theory in the context of... View Details
- 24 Jul 2007
- First Look
First Look: July 24, 2007
the formation and rapid growth of a drug-testing company. The company needs to decide whether to enter the painkiller testing market, in addition to growing its drug treatment center business. Purchase this case:... View Details
Keywords: Martha Lagace
- 10 Jun 2002
- Research & Ideas
Disruption: The Art of Framing
different work patterns and decision rules required in the new business. Print reps were used to selling in long cycles, to an established customer base, with a generic, nontargeted advertising product. Online advertising View Details
Keywords: by Clark Gilbert & Joseph L. Bower
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
researchers tagged the videos in order to keep track of which ones were shared. Participants also completed written personality tests to gauge whether they were introverts or extroverts, self-directed or other-directed. "It turns out that... View Details
- 15 Dec 2015
- First Look
December 15, 2015
his coauthors, correct some of the misinformation, describe how the thinking on the subject has evolved, and discuss the utility of the theory. They start by clarifying what classic disruption entails—a small enterprise targeting overlooked View Details
Keywords: Carmen Nobel
- 07 Mar 2017
- First Look
First Look at New Research, March 7
quarter of fiscal year 2015. Apple also faced some criticism from consumers regarding the iPhone 6 and iPhone 6 Plus Upgrade Program. A September 2016 survey reported that an increasing number of customers decided to subscribe to the... View Details
Keywords: Sean Silverthorne
- 26 May 2015
- First Look
First Look: May 26
the ability to achieve a goal, which in turn translates into higher rates of learning. We test the resulting model experimentally, using a mixed-method design that combines two laboratory experiments with a field experiment conducted in a... View Details
Keywords: Sean Silverthorne