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- All HBS Web (828)
- Faculty Publications (133)
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Launching Tech Ventures - Course Catalog
serve as an accelerant to more efficient and effective experiments. We explore six modules: 1. Ideation and Customer Value Proposition Experiments. What are the best methods to develop and test startup ideas... View Details
- 05 Jul 2006
- Research & Ideas
Reinventing the Dowdy Savings Bond
moderate-income families (LMI) families were given the option of redirecting some of their refund to savings? Would they take advantage? The Tax Test Tufano and a cross-sector team of nonprofit and private sector organizations explored... View Details
- 15 Dec 2015
- News
The Year in Ideas 2015
its own members to fund future expansion. What’s in Assistant Professor Uma Karmarkar’s grocery bags? It may depend on if she’s carrying reusuable bags. In a series of experiments, Karmarkar and a fellow researcher found that when View Details
- 05 Jun 2000
- What Do You Think?
What’s Happening to Our Patience?
advertising as well as other opportunities for multi-tasking while we await responses to our last click. Original Article We are witnessing a race to reduce the time required to fill the tank of a car with gasoline. Why, when Mobil introduced its Speedpass, allowing... View Details
Keywords: by James Heskett
- 20 Dec 2022
- Blog Post
7 Resolutions for Recruiting in the New Year
retaining, and developing talent who bring different perspectives, varied skills, and unique life experiences.Resolve to do a talent audit. Is your senior leadership representative of your full team and the customers you serve, across... View Details
Keywords: All Industries
- 01 Jun 2014
- News
Case Study: A Souped-Up Strategy
the model before tackling the more competitive cities that the traveler-oriented services are blanketing. Testing a few big markets periodically will help confirm whether the return is greater by sticking to small and medium in the near... View Details
- 29 Aug 2024
- Blog Post
Exploring Sustainable Energy: A Visit to Vestas Wind Turbine Manufacturing in Odense, Denmark
the company’s commitment to process improvement and excellence. The meticulous process standardization and data tracking of both components and process efficiency was impressively coordinated at such a massive scale. Finally, we learned that Vestas View Details
- 03 Aug 2010
- First Look
First Look: August 3
front-line workers who voice concerns and share ideas about how to solve problems. Our study is among the first to develop and empirically test theory about how specific management practices can encourage employees to speak up about... View Details
Keywords: Martha Lagace
- 04 Oct 2004
- Research & Ideas
Start to Measure Your E-commerce Success
stakeholder reactions and provide valuable feedback. Once metrics have been developed, data on these indicators must be collected and statistical analysis, such as multiple regression, should be performed to analyze and test the validity... View Details
Keywords: by Marc J. Epstein
- 13 Jan 2014
- Research & Ideas
How Government Can Restore the Faith of Citizens
research , Buell and Norton had experimented with customer satisfaction in travel and dating websites. They found that when these sites visually showed the effort being exerted by the site during searches or transactions, View Details
Keywords: by Michael Blanding
- 13 Jun 2005
- Research & Ideas
Rescuing Products with Stealth Positioning
its market penetration—like that of rivals Microsoft (with the Xbox) and Nintendo (with the GameCube)—has been limited by a narrow customer base of mostly males in their late teens and twenties. Sony's goal is to make the PlayStation a... View Details
Keywords: by Youngme Moon
- 28 Jun 2016
- First Look
June 28, 2016
alpha test of the service and completed an in-depth survey of potential customers to explore the market. Most of the feedback was positive, which confirmed Berger's intuition about this market opportunity.... View Details
Keywords: Sean Silverthorne
- 07 Nov 2017
- First Look
New Research and Ideas: November 7, 2017
in County Business Patterns (CBP). An algorithm using contemporaneous and lagged Yelp data can explain 29.2% of the residual variance after accounting for lagged CBP data, in a testing sample not used to generate the algorithm. The... View Details
Keywords: Carmen Nobel
- 04 Jul 2016
- Research & Ideas
Is Your Org Chart Stuck in a Rut? Try a Scientific Experiment
which made it to the “refinement” stage, including Regan’s. “The hypothesis that we are testing is that if a complex legal brief is viewed firstly as a bundle of tasks to be integrated to create a customer... View Details
Keywords: by Carmen Nobel
- 23 Feb 2011
- First Look
First Look: Feb. 23
to promote financial development. The evidence here includes country fixed effect regressions and an instrumental model inspired by Engerman and Sokoloff's (2002) work, which to our knowledge has not yet been used in finance and which passes prevailing View Details
Keywords: Sean Silverthorne
- 15 Oct 2012
- Research & Ideas
Why Business IT Innovation is so Difficult
firms: approximately 35,000 plants in 86 different manufacturing industries. The sheer amount of data allowed her to test for incremental versus radical innovation among firms in a unique way. For incremental change, McElheran looked at a... View Details
Keywords: by Maggie Starvish
- 23 Jul 2014
- Lessons from the Classroom
Innovation Is Magic. Really
When business executives create innovative products or services, they often look to impress their customers by delivering an experience more meaningful, more delightful, than possibly expected. A true "wow!" moment. And Harvard Business... View Details
- 25 Aug 2022
- Research & Ideas
It’s All in a Name: Reputable Investors Help Startups Shine
startups because of Sequoia specifically? To test if the name of a top investor makes a difference in luring applicants, the researchers collaborated with AngelList Talent, an online recruitment platform, to conduct a randomized... View Details
Keywords: by Rachel Layne
- 02 Oct 2019
- What Do You Think?
What Grade Would You Give Walmart CEO Doug McMillon?
of resources, incentive compensation, or investments in socially motivated initiatives? He asks how a CEO avoids addressing the needs of one stakeholder too much or too little for too long? Others have suggested that the new statement will be paid lip service only.... View Details
- 09 Mar 2003
- Research & Ideas
Education, Technology, and Business: What’s the Catch?
the Internet. By 2001, the E-Rate program had wired 87 percent of all K-12 classrooms in the U.S. If we believe that educational performance is a result of investment, it hasn't paid off.—Kosmas Kalliarekos, The Parthenon Group John J. H. Kim (HBS MBA '93) spent his... View Details