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Show Results For
- All HBS Web
(1,217)
- People (2)
- News (296)
- Research (721)
- Events (2)
- Multimedia (3)
- Faculty Publications (168)
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- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
Patterson, and book clubs. In nineteenth-century agricultural marketing, farmers transported their crops to market and waited for people to buy them, much as the publishing industry today ships books to stores and waits for customers to... View Details
- 31 Jul 2007
- First Look
First Look: July 31, 2007
customer orientation. The study also suggests that the relationship between market orientation and innovation consequences is stronger in highly competitive environments but weaker in technology turbulent ones. Finally, findings suggest... View Details
Keywords: Martha Lagace
- 14 Oct 2002
- Research & Ideas
The Widening Rift Between Corporations and Society
individuals has emerged. There has been a psychological reformation as powerful and decisive as the religious reformation of the sixteenth century. Today's individuals seek psychological self-determination. They are the origins of their... View Details
Keywords: by Martha Lagace
- 24 Jun 2014
- First Look
First Look: June 24
terms that require prepayment. During the recent crisis, the exporter was more likely to demand cash in advance terms when transacting with new customers, and customers that traded on cash in advance and letter of credit terms prior to... View Details
Keywords: Sean Silverthorne
- 22 Feb 2011
- Research & Ideas
The Most Important Management Trends of the (Still Young) Twenty-First Century
Internet-based companies like Google record every click and keystroke of every customer, analyzing the data to continuously improve their products and marketing. Customers are courted and supply chains are managed via websites, social... View Details
Keywords: by Sean Silverthorne
- 28 Aug 2017
- Research & Ideas
Should Industry Competitors Cooperate More to Solve World Problems?
only subsets of the customer base for specific products are willing to choose greener products. As a result, firms that take costly actions to source products in a sustainable way could find themselves with a higher cost structure, with... View Details
- 11 Jun 2019
- Book
These Aren't Beach Books, but Managers Should Read Them Anyway
social change has been at the center of many entrepreneurial efforts by Harvard Business School alumni. Howard Stevenson discusses their pragmatic approaches to overcoming long odds. Unlocking the Customer Value Chain Technology doesn't... View Details
Keywords: by Sean Silverthorne
- 02 Feb 2004
- Research & Ideas
Where Does Apple Go From Here?
limited to the Mac and it had to become a PC peripheral as well. Once he made the move to the PC market, he created the potential to access a much broader market than his core customer base. The Apple core View Details
Keywords: by Sean Silverthorne
- 14 May 2013
- First Look
First Look: May 14
Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? In this book, drawing on my case studies and other research on the worlds of media and sports, I explain a View Details
Keywords: Sean Silverthorne
- 27 May 2008
- Sharpening Your Skills
Sharpening Your Skills: Thinking About Global
my foreign assests and resources be protected? Are Global Brands Effective? Why Global Brands Work Japanese automakers create single products and brands for worldwide consumption, while Ford customizes products for local markets. You know... View Details
- 12 Aug 2014
- First Look
First Look: August 12
514-112 Johnson & Johnson: The Pursuit of Wellness To create the world's healthiest workforce, diversified health care giant Johnson & Johnson (J&J) mandated participation in its "Culture of Health" program globally, View Details
Keywords: Sean Silverthorne
- 07 Sep 2020
- Research & Ideas
How to Help Small Businesses Survive COVID's Next Phase
cheese, at least for now. It’s equally important for firms to understand their most loyal and profitable customers—who they are, what they buy, and how to engage them. Beyond their purchasing power, loyal customers can become a company’s... View Details
- 03 Mar 2009
- First Look
First Look: March 3, 2009
and complementary effects across channels to provide sales forecasting, promotion planning, and customer relationship management guidance to multichannel managers. We investigate three contingencies in a sales analysis of a leading U.S.... View Details
Keywords: Martha Lagace
- 18 Mar 2014
- First Look
First Look: March 18
find that the classification of software applications within this architecture, as being either Core or Peripheral, is a significant predictor of the costs of architectural change. Using OLS regression models, we show that this measure has greater predictive View Details
Keywords: Sean Silverthorne
- 14 Nov 2007
- First Look
First Look: November 14, 2007
Working PapersNone Available This Week Cases & Course MaterialsAssessing and Enhancing Individual Power in the Family Business System Harvard Business School Note 808-026 Describes how to asses and enhance an individual's bases,... View Details
Keywords: Martha Lagace
- 28 Jul 2016
- Op-Ed
Where is TripAdvisor for Doctors?
TripAdvisor demonstrates the reach and power of recommendation services for consumers: it has become the world’s largest travel site with 340 million unique monthly visitors and 350 million reviews online covering 6.5 million hotels,... View Details
- 16 May 2005
- Research & Ideas
Confronting the Reality of Web Services
unrealistic. It is in fact getting easier to integrate applications, but it's never going to be easy. There are two reasons for this: one technical; one organizational. Big companies have the power to convince or compel their partners to... View Details
Keywords: by Sara Grant
- 11 Jan 2000
- Lessons from the Classroom
New Game, New Rules: Developing Managers for a Competitive World
needs. These reside deep within the organization, and therefore must be developed and leveraged through processes completely foreign to the vertical, control-based management approaches that proved all powerful in earlier times. This, in... View Details
Keywords: by Staff
- 04 Apr 2007
- Research & Ideas
The Business of Global Poverty
materials that enables impoverished Mexican families to build their own housing; or in Brazil, with Kodak's no-frills camera/film packages, or the department store Magazine Luiza's merchandise, payment plans, and customer service, all... View Details
Keywords: by Garry Emmons
- 25 Sep 2000
- Research & Ideas
More Than the Sum of Its Parts: The Impact of Modularity on the Computer Industry
The computer age began some six decades ago with general-purpose machines with Star Wars-like names such as ENIAC and EDVAC. They were powered by vacuum tubes, big enough to fill an entire room, and developed by mathematicians under the... View Details