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Show Results For
- All HBS Web
(1,161)
- People (2)
- News (296)
- Research (728)
- Events (2)
- Multimedia (3)
- Faculty Publications (168)
- 01 Jun 2020
- What Do You Think?
Will Challenged Amazon Tweak Its Retail Model Post-Pandemic?
product offerings, start treating the third party suppliers like partners, and invest in local distribution centers.” Other concerns included those associated with changing customer shopping habits, the use of new technologies, and... View Details
- 01 Mar 2005
- News
Lighting It Up
used to be a one-season event,” Wilkins noted. “Now most customers want to leave lighting up year-round because it signifies a special event.” Wilkins is excited by the prospect that more American cities may come to look like Hong Kong... View Details
- 02 May 2011
- Research & Ideas
Casino Payoff: Hands-Off Management Works Best
look at banks, for example, they have localized decision rights in many cases, where branch managers and even some tellers have the ability to make loan decisions or give customers a better rate than what the guidelines say. In sales... View Details
- 17 Nov 2016
- News
Wired for Innovation
customers in Arkansas, Tennessee, and other states in the Mid-South and Southeast. “Picture a 700-mile stretch of overhead, direct-current wires that requires easements from thousands of private landowners and approvals from dozens of... View Details
- 02 Jun 2014
- Research & Ideas
Excerpt: ‘A Social Strategy’
immediate benefits that made it easy to justify future investments into using social channels to power the company's strategy. It also stands in marked contrast to the firms pursuing the first approach, which sought to engage with View Details
- 01 Jun 2009
- News
Alumni Books
market-segmentation scheme for reconfiguring your offerings to reduce costs while delivering new value to customers; lessening innovation risks with strategic experiments and alliances with customers; and appealing to increasingly value-conscious View Details
- 01 Mar 2015
- News
Case Study: The Speed of Light
2008), offers this case study to HBS alumni: “There are many reasons for us to pursue diversification. Our client pool is made up of relatively small, local solar markets, and installations will eventually slow down; many customers (as... View Details
- 01 Sep 2009
- News
Ready for Launch
that provides incentives to employees while generating profits and growth.” The plan: Rechargeable batteries are a safe, clean, affordable energy source. Each battery has the size and weight of a brick and can be delivered directly to View Details
Keywords: Electric Power Generation, Transmission, Distribution; Electric Power Generation, Transmission, Distribution; Electric Power Generation, Transmission, Distribution; Electric Power Generation, Transmission, Distribution; Electric Power Generation, Transmission, Distribution; Electric Power Generation, Transmission, Distribution; Electric Power Generation, Transmission, Distribution; Electric Power Generation, Transmission, Distribution
- 25 Oct 2012
- Research & Ideas
Developing the Global Leader
insatiable need to learn about other cultures." A knack for cross-boundary partnering. "You need to feel comfortable engaging a team in India and giving them as much power as a team in Germany or the United States. There's a... View Details
Keywords: by Julia Hanna
- 04 Apr 2019
- Cold Call Podcast
Can Mark Zuckerberg Rebuild Trust in Facebook?
very narrow slice. They know exactly the kind of customer they're looking at and they can go at them. Of course, this was subject then to other influences like the Russian influences, but I just felt that this goes way beyond Cambridge... View Details
- 01 Apr 2001
- News
Books: Brand New
Koehn examines six business pioneers across three centuries to better understand, as she puts it, how “individual entrepreneurs and companies translate a few buyers’ curiosity about new products into widespread customer loyalty.” The six... View Details
James L. Broadhead
Broadhead reshaped the FPL Group to be more competitive through a major streamlining program. He eliminated 80% of the corporate procedures and shortened the remaining 20%. Under Broadhead's tenure, FPL’s customers bought their electric... View Details
Keywords: Utilities & Energy
- 01 Sep 2010
- News
You’ve Been YouTubed
company’s response won praise. But students did not agree on whether United should have used the incident to make an affirmative statement on customer service, or should simply have kept a low profile and waited for attention to subside.... View Details
Richard M. Schulze
Schulze transformed his small Sound of Music electronic store into an electronics retailing giant – Best Buy. Schulze introduced mass-merchandising techniques to the electronics marketplace and helped to transform the shopping process into a personal experience,... View Details
Keywords: Retail
- 23 Apr 2019
- Blog Post
HBS Shares Their Favorite Books for HR Leaders
future success. Forged in Crisis: The Power of Courageous Leadership in Turbulent Times A book for managers who strive to be great leaders, Nancy Koehn’s book Forged in Crisis: The Power of Courageous... View Details
Keywords: All Industries
- 01 Sep 2011
- News
Capitalism’s False Mantra
rather than managing the business itself, the world of reality. To “fix the game,” five steps are necessary: put customers at the center of everything that firms do, eliminate stock-based executive compensation, rethink the role of... View Details
- 01 Apr 2000
- News
Rethinking Call Centers: Effective Delivery of Service is Key
services industry, where call centers have moved beyond their most obvious function -- as low-cost channels for resolving a myriad of customer concerns -- to become a powerful means of service delivery with... View Details
- 11 Apr 2007
- Research & Ideas
Adding Time to Activity-Based Costing
McKinsey to found Acorn Systems where he developed software to incorporate time equations into ABC. The software modeled how, for example, the time to process a customer order would vary depending on whether it was a standard or a View Details
Keywords: by Sarah Jane Gilbert
- 01 Jun 2001
- News
HBS Press Books in Brief
of customer-equity management in a variety of industries, the authors outline how to build and implement powerful new business and marketing systems. A comprehensive guide to managing customer portfolios... View Details
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
Customers value some of the most powerful brands in the world primarily for their "cultural value": They provide imaginative resources that people use to build their identities. These are what... View Details
Keywords: by Martha Lagace