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  • 04 Jun 2024
  • Research & Ideas

Navigating Consumer Data Privacy in an AI World

Harnessing customer data well is central to any modern business, as is earning consumers’ trust that their information will stay private. With data breaches growing more common, regulations are tightening across the globe to bolster... View Details
Keywords: by Rachel Layne; Technology; Information Technology
  • February 5, 2009
  • Comment

In Praise of Marketing

By: John A. Quelch
Many dismiss marketing as manipulative, deceptive, and intrusive. Marketing, they argue, focuses too much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other... View Details
Keywords: Marketing; Consumer Loyalty; Local Vs. Global Branding; Multi-national Brands; Misleading and Fraudulent Advertising; Customer Value and Value Chain; Customer Satisfaction; Globalized Economies and Regions; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Marketing Communications; Marketing Strategy; Product Positioning
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  • 07 Mar 2011
  • Research & Ideas

Why Companies Fail—and How Their Founders Can Bounce Back

leap, surging forward with plans without taking the time to realize that the base assumption of the business plan is wrong. They believe they can predict the future, rather than try to create a future with their customers. Entrepreneurs... View Details
Keywords: by Carmen Nobel
  • November 2024
  • Case

Group AMANA: Built to Last

By: Hise Gibson and Fares Khrais
The case chronicles the Bsaibes brothers’ journey in founding and operating Group AMANA; a contracting business founded in 1993, based in the United Arab Emirates with operations across the Middle East. Over the years, the business found itself grappling with major... View Details
Keywords: Business Model; Family Business; Transformation; Growth and Development Strategy; Management Succession; Business Strategy; Construction Industry; Middle East; Saudi Arabia; United Arab Emirates
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  • 16 Jun 2021
  • HBS Case

Cruising in Crisis: How Carnival Is Riding Out the COVID-19 Storm

disaster, Carnival appears to be sailing smoothly with its customer relationships, Gilson says. "The industry clearly benefits from having a loyal base of enthusiastic repeat View Details
Keywords: by Michael Blanding; Travel
  • 11 Oct 2010
  • Research & Ideas

It Pays to Hire Women in Countries That Won’t

those women probably had wealthy husbands who could support them.) The gender gap is due in part to South Korea holding fast to the traditional idea that men are better leaders than women, Siegel says. The idea is based on neo... View Details
Keywords: by Carmen Nobel
  • 27 Sep 2018
  • Research & Ideas

Religion in the Workplace: What Managers Need to Know

change their dress codes and even their brand identities to accommodate religious garb? Can owners of small, private companies reject customers based on religious convictions? These tricky questions might... View Details
Keywords: by Dina Gerdeman; Food & Beverage; Apparel & Accessories
  • Web

For MBA Students - Entrepreneurship

collaboration and education space designed to foster entrepreneurship and innovation across Harvard. Loan Reduction Access a needs based loan reduction for graduating HBS students who have founded a for-profit new venture and are pursuing... View Details
  • Web

Europe - Global

co-authored with Daniela Beyersdorfer, Director of Research & Administration at the Europe Research Center (ERC). From electric sports cars to digital customer experiences like “Track Your Dream,” the case—based on deep field research in... View Details
  • 25 Sep 2007
  • First Look

First Look: September 25, 2007

will in fact homogenize consumption patterns, and a few superstar products will emerge as winners in the market place. In this study, using two large customer transactions data sets obtained from an online music service and an online DVD... View Details
Keywords: Martha Lagace
  • 23 Jan 2023
  • Research & Ideas

After High-Profile Failures, Can Investors Still Trust Credit Ratings?

analysts put their initial opinions through additional levels of scrutiny, in which they evaluate more qualitative information from sources such as interviews with management, suppliers, and partners, and an in-depth review of underlying strategic plans. View Details
Keywords: by Ben Rand
  • 14 Nov 2017
  • First Look

New Research and Ideas: November 14, 2017

October 2017 Negotiation Journal Prescriptions Based on a Realistic View of Human Behavior By: Bazerman, Max Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53096 November–December 2017... View Details
Keywords: Carmen Nobel
  • Web

Ways to Give Today - Alumni

directly to HBS/Harvard. Donors may continue to receive solicitations from HBS during this period, for which we apologize in advance. Upon request to Sandra Fernandes, HGF will provide a US tax receipt to donors who pay taxes in the US and the UK; the gift amount will... View Details
  • 29 Jan 2007
  • Research & Ideas

The Business Press Is a Watchdog that Bites

company, through suppliers or customers at trade shows saying something was weird, or through tracking the names of people who had been involved in fraud in the past and finding another company they're in. The press's next most frequent... View Details
Keywords: by Martha Lagace; Journalism & News; Publishing
  • January 2025
  • Case

Hebbia: Redefining Productivity for Knowledge Workers Using AI

By: Suraj Srinivasan and Minoshka Narayan
In early 2025, George Sivulka, founder and CEO of Hebbia, reflected on the company’s rapid ascent as a pioneer in GenAI-powered productivity tools for knowledge workers. With its proprietary technology, Hebbia had redefined information retrieval and analysis and earned... View Details
Keywords: Transformation; Customer Relationship Management; AI and Machine Learning; Innovation and Management; Innovation Strategy; Service Delivery; Technological Innovation; Growth and Development Strategy; Competitive Strategy; Banking Industry; Financial Services Industry; Technology Industry; United States; New York (city, NY)
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  • 24 Jan 2005
  • Research & Ideas

Rethinking Activity-Based Costing

Activity-based costing, ABC, would seem to be an accurate way for managers to assign costs to the customers and products that use a department's services. But real-world use has shown ABC loses power in large-scale operations, and can be... View Details
Keywords: by Robert S. Kaplan & Steven R. Anderson
  • Web

Profiles - MBA

discovered that I love building products from the ground up. This experience was reinforced while interning as a software engineer at a fast-growing Series A company, where I was able to both interface with customers and own end-to-end... View Details
  • Web

Topics - HBS Working Knowledge

Browse All topics Accounting Audits (3) Accounting (119) Acquisition (20) Activity Based Costing and Management (2) Adaptation (7) Adoption (3) Advertising Campaigns (6) Advertising (77) Agency Theory (3) Age (3) Agreements and... View Details
  • March 2006 (Revised September 2006)
  • Case

Irizar in 2005

By: Ramon Casadesus-Masanell and Jordan Mitchell
In June 2005, Koldo Saratxaga, the leader of Basque-based luxury coach manufacturer Irizar, decided to leave after 14 years at the helm of the worker-owned cooperative. Under Saratxaga's stewardship, Irizar was saved from near bankruptcy in 1991 and has become a highly... View Details
Keywords: Business Model; Business Startups; Customer Focus and Relationships; Resignation and Termination; Leadership Style; Production; Quality; Luxury; Competitive Advantage; Construction Industry; Real Estate Industry; South Africa; China; India; Mexico; Brazil
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  • 04 Sep 2013
  • What Do You Think?

How Relevant is Long-Range Strategic Planning?

employee and customer mind sets, and innovations, evolve at a rapid rate. The conversation was stimulated (can it be 16 years ago?) by Clayton Christensen's work leading to his book, The Innovator's Dilemma. In one sense, the book was... View Details
Keywords: by James Heskett