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Show Results For
- All HBS Web
(6,429)
- People (3)
- News (1,233)
- Research (4,141)
- Events (16)
- Multimedia (81)
- Faculty Publications (2,872)
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- 24 Apr 2014
- News
Taking direct action in a time of crisis
Scott Smith (MBA 1991), CEO of Cellect Technologies, talks about how he introduced his oil-spill-cleaning product to customers after the BP disaster in Louisiana (Published April 2014) View Details
- 01 Dec 2015
- News
Case Study: Bionic Banking
sales will be your customers’ values, emotions, and cultural issues. I recommend you bring in 30-50 potential customers and test the sales proposition with them. Run those tests with an eye for emotion, culture, and values, not just... View Details
- 01 Jun 2024
- News
Case Study: Ready for an Upgrade
go-to-market process has been a tad complicated. But by this point Stell has a solid foundation, having secured initial funding and landed a few customers. With their robust feedback, those customers have helped Stell hone its ideal View Details
- 01 Jun 1998
- News
Diversity and Community
imperative. (photograph by Jamie Tanaka) "At IBM," Gerstner said at the ceremony, "we're diverse by design, not mandate. With customers in more than 160 countries, our workforce has to reflect the rich array of cultures, perspectives, and... View Details
Keywords: Garry Emmons
- 29 Feb 2016
- News
How Joe Shoen Got U-Haul Back on Track
Dressed in black pants and a black U-Haul shirt, Joe Shoen, 66, is sitting in a conference room in the middle of a meeting. His cellphone buzzes. Brenda, a customer moving from Michigan to Florida, is furious about a U-Haul phone operator... View Details
- 01 Jun 2004
- News
Luxe Redux
innovative design, supply logistics, and the need for superior customer service, and it’s easy to understand why David A. Birnbaum (MBA 1974), a private jeweler, would sound this cautionary note: “Luxury sounds very intriguing, but you... View Details
- 01 Oct 1996
- News
"Service-Profit Chain" Links Members of Service Management Unit
costs of employee turnover? What are the benefits of a loyal customer base? These are questions that intrigue members of the Service Management unit. Judging from the popularity of the Service Management elective, they are questions that... View Details
Keywords: Susan Young
- 01 Dec 2017
- News
2017 in Media: Courting the Cord-Cutters
bundle” and over-the-top (OTT) services. The skinny bundle is a response to customer concerns that cable packages are too expensive. The bundle had simply gotten too big; there were 250 channels, and the View Details
- 01 Sep 2016
- News
Case Study: Alumni Advice for a Health Care Startup
legal firms. Then I would consider the kind of bundled options one might find in “gold-plated” health care policies. —Kate Stohlman (MBA 1984) If customer results can differentiate your product(s) for the employer, your pricing should... View Details
- 01 Apr 1998
- News
New Releases
Sense & Respond Stephen P. Bradley and Richard L. Nolan, editors (Harvard Business School Press) In the Network Era - where access to and use of information technology is increasing at an ever-faster pace - the way companies interact with and respond to their View Details
- 01 Jun 2016
- News
Case Study: On the Table
for the challenge of educating and acquiring customers new to making large online purchases. But what the company didn’t expect was the absence of the infrastructure necessary to support e-commerce. Very quickly, Cahuzac realized that the... View Details
- 01 Mar 2011
- News
Making Their Way
for aggressively growing our U.S.-based manufacturing operations, while incorporating a global mindset and offering our customers a true international capability.” With technology leveling the playing field, CGM can function as a globally... View Details
- 01 Dec 2009
- News
Online Entrepreneur
In September, the Greater Boston Chamber of Commerce announced that its 2009 Entrepreneur of the Year is Diane Hessan (MBA ’77), president and CEO of Communispace Corporation, a firm that helps companies generate customer insights via... View Details
- 06 Dec 2021
- News
In My Humble Opinion: Come Clean
Twenty years ago, when a broker called to tell Jon Simon (MBA 1980) about the possibility of acquiring Parkway Custom Drycleaning, the broker didn’t initially reveal what it was—a high-end dry-cleaning business founded in 1926. Convinced... View Details
- 01 Dec 2017
- News
Ask the Expert: Human Intelligence
find an area where narrow AI is not having an impact,” says Seseri, which raises questions for business leaders in all sectors. How can e-commerce businesses benefit from artificial intelligence in the near future? And how will potential View Details
Keywords: April White
- 01 Apr 1999
- News
Short Takes
internal intranet, "thereby allowing customers to serve themselves through their own computers within their own organizations." Nolan also points to Microsoft founder Bill Gates's strategy of holding computer prices relatively constant... View Details
Keywords: Eileen K. McCluskey
- 01 Dec 2008
- News
Innovation as P&G’s Key
CHARAN: Drawing on his global consulting experience. LAFLEY: Customers are “the boss.” Photo courtesy Proctor & Gamble What does it take to delight low-income Mexican buyers of sanitary pads? The answer is not a punch line to a poor joke;... View Details
- 01 Sep 2011
- News
Water for Life
households efficiently. With over 6 million customers (about 1 million households), the viability of the company can be sustained as long as we remain efficient in our operations and excellent in our service delivery. So far, we have been... View Details
- 01 Sep 2017
- News
A Jolt for the African Coffee Industry
guarantee a reliable base of customers during the workday, he says. In the stand-alone locations, Dozie is in the unusual position of teaching his customers to linger. “In Nigeria, people don’t have a lot of... View Details