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Show Results For
- All HBS Web
(608)
- People (5)
- News (165)
- Research (329)
- Multimedia (2)
- Faculty Publications (136)
- 30 Nov 2017
- News
Happy Meals (Are Here Again)
Within—Almost 90% of McDonald’s in the US are owned and operated by franchisees. Paulo Pena (MBA 2004) runs the rest. Hear from Kristy Cunningham on the all-day breakfast initiative on the Skydeck podcast Five days after the call, Thompson announced his retirement.... View Details
- 15 Jul 2008
- First Look
First Look: July 15, 2008
spark organizational change. But because Muzak was a franchise organization, Kahn had to convince independent affiliates to pay for what turned out to be an extensive re-branding. This case can be used to teach how branding can be used as... View Details
Keywords: Martha Lagace
- 08 May 2012
- First Look
First Look: May 8
Business Speaks English: Why You Need a Language Strategy Now Author:Tsedal Neeley Publication:Harvard Business Review 90, no. 5 (May 2012) Abstract An abstract is unavailable at this time. Book: http://hbr.org/2012/05/global-business-speaks-english/ar/1... View Details
Keywords: Carmen Nobel
- 02 May 2023
- Blog Post
Sustainability Career Advice from the Career & Professional Development Office
marketing to them. I had the opportunity to work with brands on exclusive show sponsorships, large tentpole events and the VH1 Save the Music Foundation to restore public school music programs. When my husband and I moved to Boston, I... View Details
- Career Coach
Marc Herson
Marc (INSEAD '01) has extensive global experience as a venture capitalist, media executive, entrepreneur and lawyer, working in the U.S., Europe, and Africa. His most recent experience is at 2go Interactive, a start-up mobile tech company based in Cape Town, South... View Details
- 07 Apr 2009
- First Look
First Look: April 7, 2009
countries serving on the board are rewarded with an average $60 million "bonus" in IBRD loans. This is more likely driven by soft forces like boardroom culture rather than by the power of the vote itself. We find no significant... View Details
Keywords: Martha Lagace
- 30 May 2000
- Research & Ideas
Market Makers Bid for Success
must pay the cost of the marketplace, not the sellers. Sahlman: Scott, can you give us the short version of your career? Randall: After working at Procter & Gamble in brand management and in consumer packaged goods, I got into... View Details
- 09 Nov 2006
- Research & Ideas
Andy Grove: A Biographer’s Tale
able to see it, illustrate it, through his life. His experience in Hungary became a how-not-to-do at university. You can look at Intel and Intel culture under Andy Grove as the opposite of a great deal of what he experienced in Hungary. I... View Details
- 25 Mar 2014
- First Look
First Look: March 25
and cultural assets, as well as skills and ideologies across borders. The chapter argues that capitalism proved much better than political leaders in building institutions that coordinated activities across borders, but also points to the... View Details
Keywords: Sean Silverthorne
- 12 Dec 2018
- News
Lesson Plan
dedication to a sense of what is just and fair that explains why she now finds herself in the trenches of local politics, fighting to shift a culture of patronage and mismanagement that has been decades in the making. Located in... View Details
- Web
Past Projects | Social Enterprise | Harvard Business School
locations, academics, venture funds, and other cities. The strategic sprint focused on 1) improved use of technology to achieve New York's policy goals, 2) growing the urban tech sector (market size, job creation), and 3) establishing New York's View Details
- 01 Oct 1996
- News
Leading In a New Era
as well as a positive brand image, good relationships with key customers, and some $250 million cash (and no debt). "For me," Charron notes, "it was simply a question of how to deploy those assets and how to take advantage of the... View Details
Keywords: Nancy O. Perry
- 27 Aug 2013
- First Look
First Look: August 27
Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter and other social sites, expressions, not just impressions, could now be... View Details
Keywords: Sean Silverthorne
- Career Coach
Martha Tassinari
Martha (HBS '94) has been an executive coach and career counselor at HBS since 2007. She has helped thousands of MBA students, Alumni and Executive Education participants (GMP, PLD, OPM, New Path) identify and reach their career and professional development goals.... View Details
- 12 Jul 2010
- Research & Ideas
Rocket Science Retailing: A Practical Guide
making major cultural or structural changes? A: When it comes to implementing science in retailing, the "missionary" is more important than the scientist. Implementing the science is often a bigger challenge than devising the... View Details
- 05 Sep 2017
- First Look
First Look at New Research and Ideas, September 5, 2017
leading design firms, and its human-centered innovation culture and processes. It is an example of what managers can do to make their own organizations more innovative. In reaction to a rapidly changing competitive landscape, a team of... View Details
Keywords: Sean Silverthorne
- 21 Oct 2014
- First Look
First Look: October 21
team and the ways in which firms shift their identities, build innovative cultures and processes, and begin to change the world around them. Business leaders will find the book a source of both powerful examples and immediately actionable... View Details
Keywords: Sean Silverthorne
- 21 Jun 2010
- Research & Ideas
Strategy and Execution for Emerging Markets
company created within the last five years that produces the number one flat-panel TV brand in the U.S., beating Sony, Samsung, and Panasonic. It created a brand and financed itself to grow fast despite a... View Details
Keywords: by Martha Lagace
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
2008 hired a neuromarketing firm to look into how consumers respond to Cheetos, the top-selling brand of cheese puffs in the United States. Using EEG technology on a group of willing subjects, the firm determined that consumers respond... View Details
- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
exhibitions and NFL Europa, a de facto minor league, failed to establish a viable Continental presence for the league. Longer term, the NFL will look at London and other foreign markets to determine whether a franchise could be supported. "Like certain other American... View Details