Consumer Research - Publications - Faculty & Research

Video

For the Hotel Business, It’s TripAdvisor or Bust

10 Mar 2016
Cold Call Podcast

For Today’s Travel Businesses, Is It TripAdvisor or Bust?

Ananth Raman

Ananth Raman is a professor in the Technology and Operations Management area where he has taught courses on various aspects of Operational Excellence—supply chain management, technology and operations management, and service operations—to MBA students... View Details

Keywords: apparel; retailing; software

23 Jan 2007
First Look

First Look: January 23, 2007

respectively, have revolutionized the relationship between the individual and computer technology. Once the exclusive domain of academia and research facilities, computers can now be found in every area of business, government, and... View Details

Keywords: Martha Lagace

22 Apr 2009
Working Paper Summaries

Where is the Pharmacy to the World? International Regulatory Variation and Pharmaceutical Industry Location

Keywords: by Arthur Daemmrich; Pharmaceutical

16 Jun 2011
Working Paper Summaries

Search Diversion, Rent Extraction and Competition

Keywords: by Andrei Hagiu & Bruno Jullien; Retail

18 Apr 2023
Research & Ideas

What Happens When Banks Ditch Coal: The Impact Is 'More Than Anyone Thought'

Consumers who are eager to mitigate climate change can take many actions, such as reducing the number of airline flights they take or installing solar panels on their homes. But the planet is in a race against time, and individual action alone won’t help most countries... View Details

Keywords: by Barbara DeLollis; Financial Services; Mining

08 Apr 2019
Sharpening Your Skills

The Life of Luxury and How to Sell It

Research released recently by iseecars.com seems to indicate a fleeting happiness with luxury cars. New buyers of BMW, Jaguar, Land Rover, Mercedes-Benz, and Porsche sell them more frequently in the first year than owners of other models.... View Details

Keywords: by Sean Silverthorne; Auto; Retail; Fashion

Research Summary

My research draws upon social and cultural theories to address three important topics in marketing: branding strategy, organizing to deliver creative content, and cultural consumer behavior:

1)Branding Strategy: How are iconic brands built?

I have... View Details

25 Oct 2020
Research & Ideas

The Dark Side of Fintech Borrowing

by consolidating some of their credit card debt saw a deterioration in those scores months down the line as they began to use their credit lines to consume more goods, from purchasing a car to buying everyday items, the View Details

Keywords: by Rachel Layne; Financial Services; Banking

30 May 2023
Research & Ideas

Can AI Predict Whether Shoppers Would Pick Crest or Colgate?

for one additional unit, but not to the magnitude the researchers expected. Likewise, when asked to behave like a “random restaurant-goer” who had already consumed a few glasses of wine, GPT was still... View Details

Keywords: by Kristen Senz

27 Jun 2019
Research & Ideas

Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too

satisfied, invested in, and committed to their relationships than couples who don't bother with them, according to an April article in the Journal of the Association for Consumer Research, Rituals and Nuptials: The Emotional and... View Details

Keywords: by Dina Gerdeman

12 Feb 2018
Research & Ideas

Customers at the Back of the Line Are Anxious—Can You Keep Them from Leaving?

line has an end and there is an identifiable person who occupies it,” says Buell. “They know they’re last and everyone around them knows it as well.” The anxiety we feel about being last can affect how consumers experience waiting for a... View Details

Keywords: by Michael Blanding; Retail; Service

August 2022 (Revised June 2024)
Exercise

How Should Netflix Add an Ad-Supported Tier?

By: Elie Ofek and Olivier Toubia

In the summer of 2022, it became clear that Netflix would introduce an ad-supported tier alongside its existing subscription plans in the near future. Speculation abounded as to the details of the new tier: How many minutes of advertising would it include? What picture... View Details

Keywords: Pricing; Television Industry; Price; Marketing Strategy; Digital Platforms; Customer Value and Value Chain; Competitive Strategy; Customer Satisfaction; Entertainment and Recreation Industry

Citation

Purchase

08 Apr 2014
First Look

First Look: April 8

Publications August 2013 Journal of Consumer Research Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride By: Bellezza, Silvia, and Anat Keinan Abstract—This View Details

Keywords: Sean Silverthorne

15 Apr 2015
News

Larry Summers' full-throated endorsement of online lending

30 Sep 2016
News

Google Is Ripe for Trump’s Sore-Loser Conspiracy Theories

September 2019
Article

Technology Reemergence: Creating New Value for Old Technologies in Swiss Mechanical Watchmaking, 1970-2008

By: Ryan Raffaelli

In 1983, 14 years after the introduction of the battery-powered quartz watch, mechanical watches and the Swiss watchmakers who built them were predicted to be obsolete (Landes, 1983). Unexpectedly, however, by 2008 the Swiss mechanical watchmaking industry had... View Details