Filter Results:
(716)
Show Results For
- All HBS Web
(716)
- News (33)
- Research (631)
- Events (2)
- Multimedia (3)
- Faculty Publications (355)
Show Results For
- All HBS Web
(716)
- News (33)
- Research (631)
- Events (2)
- Multimedia (3)
- Faculty Publications (355)
- 01 Sep 2005
- News
Predictable Surprises
Administration at HBS and is also formally affiliated with Harvard’s Kennedy School of Government, Psychology Department, Center on the Environment, and Program on Negotiation. Predictable Surprises (HBS Press) was published in 2004. You... View Details
- 07 Jun 2011
- First Look
First Look: June 7
Frontiers of Social Psychology Series. Psychology Press, in press An abstract is unavailable at this time. Publisher's Link: http://www.psypress.com/social-judgment-and-decision-making-9781848729063... View Details
Keywords: Sean Silverthorne
- July 2022
- Teaching Note
Arçelik (A), (B): From a Dealer Network to an Omnichannel Experience
By: Ayelet Israeli, Fares Khrais and Menna Hassan
Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in... View Details
Keywords: Digital Marketing; Bricks And Mortar; Franchise Management; Franchising; Dealer Network; Dealers; B2B; B2B2C; Tradition; Culture Change; Cultural Adaptation; Omnichannel; Omnichannel Retail; Omni-channel; Omnichannel Retailing; Sales Channels; Sales Channel Development; Channel Management; Channels Of Distribution; Marketplace; Platforms; Collaboration; Online Channel; Online Data; Online Sales; Online Shopping; Online; Retail; Retailing; Disruption; Transformation; Franchise Ownership; Change Management; Partners and Partnerships; Consumer Behavior; Sales; Internet and the Web; Marketing Strategy; Conflict and Resolution; Conflict Management; Organizational Culture; Distribution Channels; Digital Transformation; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Turkey
- 06 Feb 2018
- First Look
First Look at New Research and Ideas: February 6, 2018
previous approaches to assess cross-boundary teaming efforts and their innovation performance. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53290 forthcoming Management Science Budgeting, Psychological Contracts, and... View Details
- 02 May 2023
- Blog Post
Sustainability Career Advice from the Career & Professional Development Office
about, whether it’s by eating a primarily plant-based diet or using clean products in my home. I am interested in the psychology of what will drive consumer decisions to make thoughtful choices so that we... View Details
- 13 Oct 2010
- First Look
First Look: October 13, 2010
effect of balance is noteworthy in that it creates considerable support for proposals even when survey respondents are told that a majority of Israelis and Palestinians oppose the deal. Leveraging Consumer View Details
Keywords: Sean Silverthorne
- Article
Payment Depreciation: The Behavioral Effects of Temporally Separating Payments from Consumption
By: J. T. Gourville and Dilip Soman
Gourville, J. T., and Dilip Soman. "Payment Depreciation: The Behavioral Effects of Temporally Separating Payments from Consumption." Journal of Consumer Research 25, no. 2 (September 1998): 160–174.
- 21 May 2009
- Working Paper Summaries
Do Friends Influence Purchases in a Social Network?
- 2023
- Working Paper
The Complexity of Economic Decisions
By: Xavier Gabaix and Thomas Graeber
We propose a theory of the complexity of economic decisions. Leveraging a macroeconomic framework of production functions, we conceptualize the mind as a cognitive economy, where a task’s complexity is determined by its composition of cognitive operations. Complexity... View Details
Gabaix, Xavier, and Thomas Graeber. "The Complexity of Economic Decisions." Harvard Business School Working Paper, No. 24-049, February 2024.
- June 2009
- Article
How Concepts Affect Consumption
By: Dan Ariely and Michael I. Norton
Duke behavioral economist Ariely and Harvard Business School professor Norton explore how our consumption of concepts influences physical consumption, both positively and negatively. View Details
Ariely, Dan, and Michael I. Norton. "How Concepts Affect Consumption." Harvard Business Review 87, no. 6 (June 2009).
- 27 Feb 2006
- Research & Ideas
Corporate Values and Employee Cynicism
may be able to show employees the ways in which they are trying to sustain the values, while also managing business realities. (iv) Create a sense of psychological safety. Employees need to feel that it is safe for them to express... View Details
Keywords: by Martha Lagace
- 20 Feb 2006
- HBS Case
Oprah: A Case Study Comes Alive
of Winfrey and Harpo was bigger than Koehn's original vision. "I realized two years into the case-writing process that it's about more than serving a particular set of consumer needs of a given moment." "It is also a story... View Details
- 2010
- Working Paper
Cognitive Barriers to Environmental Action: Problems and Solutions
By: Lisa L. Shu and Max Bazerman
We explore interventions at the individual level and focus on recognized cognitive barriers from behavioral decision-making literature. In particular, we highlight three cognitive barriers that impede sound individual decision making that have particular relevance to... View Details
Keywords: Decision Choices and Conditions; Judgments; Consumer Behavior; Environmental Sustainability; Cognition and Thinking; Prejudice and Bias
Shu, Lisa L., and Max Bazerman. "Cognitive Barriers to Environmental Action: Problems and Solutions." Harvard Business School Working Paper, No. 11-046, November 2010.
- 2009
- Working Paper
Do Friends Influence Purchases in a Social Network?
By: Raghuram Iyengar, Sangman Han and Sunil Gupta
Social networks, such as Facebook and Myspace have witnessed a rapid growth in their membership. Some of these businesses have tried an advertising-based model with very limited success. However, these businesses have not fully explored the power of their members to... View Details
Keywords: Marketing; Network Effects; Sales; Power and Influence; Social and Collaborative Networks; Web Sites; South Korea
Iyengar, Raghuram, Sangman Han, and Sunil Gupta. "Do Friends Influence Purchases in a Social Network?" Harvard Business School Working Paper, No. 09-123, April 2009.
- Summer 2012
- Article
Epistemic Contests and the Legitimacy of the World Trade Organization: The Brazil–USA Cotton Dispute and the Incremental Balancing of Interests
By: Arthur A. Daemmrich
The World Trade Organization (WTO) features prominently in studies of international institutions, often cast either as a tool of rich-world domination over the poorer South or as a neutral mediator facilitating a tariff-free world of economic prosperity. This article... View Details
Keywords: Organizations; Trade; Conflict and Resolution; Consumer Products Industry; Brazil; United States
Daemmrich, Arthur A. "Epistemic Contests and the Legitimacy of the World Trade Organization: The Brazil–USA Cotton Dispute and the Incremental Balancing of Interests." Special Issue on Dispute Settlement at the WTO. Trade, Law and Development 4, no. 1 (Summer 2012): 200–240.
- May 1986 (Revised January 1989)
- Case
Gillette Co.: Dry Idea Advertising (A), The Creative Problem
Presents the first of two cases describing the struggle to solve creative problems on the Dry Idea antiperspirant brand introduced in 1978 by the Gillette Co. and its advertising agency (Batten, Barton, Durstine & Osborne). Provides company and industry background plus... View Details
Bonoma, Thomas V. "Gillette Co.: Dry Idea Advertising (A), The Creative Problem." Harvard Business School Case 586-042, May 1986. (Revised January 1989.)
- 2010
- Article
The Strategic Use of Brand Biographies
By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details
Keywords: Marketing; Brands; Brand Management; Brand Building; Brand Positioning; Competitive Positioning; Marketing Strategy; Brands and Branding; Managerial Roles; Strategy; Product Positioning; Consumer Behavior; Biography; Success; Perception; Markets; Power and Influence; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry
Avery, Jill, Neeru Paharia, Anat Keinan, and Juliet Schor. "The Strategic Use of Brand Biographies." Research in Consumer Behavior 12 (2010): 213–230.
- 21 Sep 2010
- First Look
First Look: September 21, 2010
continued collaboration. Building a Better America—One Wealth Quintile at a Time Authors:Michael I. Norton and Dan Ariely Publication:Perspectives on Psychological Science (forthcoming) Abstract Disagreements about the optimal level of... View Details
Keywords: Sean Silverthorne
- 01 Mar 2007
- News
The Joy of Work
Unit, and faculty chair of the Arthur Rock Center for Entrepreneurship at HBS. For the past several years, Amabile, who holds a Ph.D. in psychology from Stanford University, has been analyzing findings from her longitudinal research on... View Details
- 01 Mar 2006
- News
Drive-In Nation
automakers, but a psychological one,” Salter observes. “It required altering long-established methods, traditions, and ways of thinking. It comes down to this: How do you rewrite all the implicit, explicit, and inefficient contracts and... View Details