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(721)
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Show Results For
- All HBS Web
(721)
- News (33)
- Research (639)
- Events (2)
- Multimedia (3)
- Faculty Publications (361)
- 28 Oct 2015
- Research & Ideas
A Dedication to Creation: India's Ad Man Ranjan Kapur
class grew with large disposable income, and these foreign brands returned, it pushed the local brands to improve their quality and services. Competition rose and consumers benefitted. Q: So at this very fortunate time, Ranjan Kapur comes... View Details
- 2013
- Working Paper
Separating Homophily and Peer Influence with Latent Space
By: Joseph P. Davin, Sunil Gupta and Mikolaj Jan Piskorski
We study the impact of peer behavior on the adoption of mobile apps in a social network. To identify social influence properly, we introduce latent space as an approach to control for latent homophily, the idea that "birds of a feather flock together." In a series of... View Details
Keywords: Social Influence; Social Network; Mobile App; Peer Effects; Latent Homophily; Latent Space; Proxy Variables; Familiarity; Behavior; Consumer Behavior; Applications and Software; Social and Collaborative Networks; Mobile and Wireless Technology; Power and Influence; Social Media
Davin, Joseph P., Sunil Gupta, and Mikolaj Jan Piskorski. "Separating Homophily and Peer Influence with Latent Space." Harvard Business School Working Paper, No. 14-053, January 2014.
- October 2003 (Revised February 2004)
- Case
Cape Wind
By: John T. Gourville and Kerry Herman
Cape Wind has proposed placing a 170-tower wind farm, with each tower more than 400-feet tall, in Nantucket Sound. Not surprisingly, public reaction is mixed. Some view the wind farm as clean, renewable energy. Others view it as an eyesore and a desecration of a valued... View Details
Keywords: Change Management; Renewable Energy; Consumer Behavior; Problems and Challenges; Natural Environment; Behavior; United States
Gourville, John T., and Kerry Herman. "Cape Wind." Harvard Business School Case 504-055, October 2003. (Revised February 2004.)
- 01 Dec 2015
- News
Case Study: Bionic Banking
fees at 1 percent or higher, I get a really bad vibe from the fund. I think many consumers are wising up to how much fees eat into their portfolio performance over the long term, and 1 percent or more is a View Details
- April 2006
- Background Note
Designing Sustainable Service Models
By: Frances X. Frei
Taught as the second module in a Harvard Business School course on Managing Service Operations. Addresses the challenge of designing service models that effectively incorporate a customer operating role, as well as how to align operations to deliver value to both the... View Details
Keywords: Business Model; Customers; Design; Managerial Roles; Consumer Behavior; Service Operations; Power and Influence; Value
Frei, Frances X. "Designing Sustainable Service Models." Harvard Business School Background Note 606-031, April 2006.
- April 17, 2023
- Article
Crypto-Influencers Give Poor Investment Advice—and the SEC Is Taking Notice
By: Joseph Pacelli
Keywords: Cryptocurrency; Power and Influence; Investment; Governing Rules, Regulations, and Reforms; Investment Return; Consumer Behavior
Pacelli, Joseph. "Crypto-Influencers Give Poor Investment Advice—and the SEC Is Taking Notice." Promarket (April 17, 2023).
- 2010
- Chapter
The Impact of Employer Matching on Savings Plan Participation under Automatic Enrollment
By: John Beshears, James J. Choi, David Laibson and Brigitte C. Madrian
Existing research has documented the large impact that automatic enrollment has on savings plan participation. All the companies examined in these studies, however, have combined automatic enrollment with an employer match. This raises a question about how effective... View Details
Keywords: Motivation and Incentives; Consumer Behavior; Personal Finance; Investment Funds; Microeconomics; Compensation and Benefits
Beshears, John, James J. Choi, David Laibson, and Brigitte C. Madrian. "The Impact of Employer Matching on Savings Plan Participation under Automatic Enrollment." In Research Findings in the Economics of Aging, edited by David A. Wise, 311–327. Chicago: University of Chicago Press, 2010.
- March–April 2017
- Article
What's the Value of a Like?: Social Media Endorsements Don't Work the Way You Might Think
By: Leslie John, Daniel Mochon, Oliver Emrich and Janet Schwartz
Brands spend billions of dollars a year on lavish efforts to establish and maintain a social media presence. But do those campaigns actually increase revenue? New research provides an answer to this question, which has vexed marketers ever since social media burst upon... View Details
Keywords: Social and Collaborative Networks; Consumer Behavior; Marketing Strategy; Digital Marketing; Social Media
John, Leslie, Daniel Mochon, Oliver Emrich, and Janet Schwartz. "What's the Value of a Like? Social Media Endorsements Don't Work the Way You Might Think." Harvard Business Review 95, no. 2 (March–April 2017): 108–115.
- July–August 2025
- Article
Don’t Let an AI Failure Harm Your Brand
How companies market their AI systems affects the repercussions they face when their products fail. Marketers must promote their AI products with potential failure in mind. To do that, they must first understand consumers’ unique attitudes toward AI. Marketers who... View Details
Keywords: AI and Machine Learning; Brands and Branding; Product Marketing; Consumer Behavior; Attitudes
De Freitas, Julian. "Don’t Let an AI Failure Harm Your Brand." Harvard Business Review 103, no. 4 (July–August 2025): 126–133.
- 07 Jun 2011
- First Look
First Look: June 7
Frontiers of Social Psychology Series. Psychology Press, in press An abstract is unavailable at this time. Publisher's Link: http://www.psypress.com/social-judgment-and-decision-making-9781848729063... View Details
Keywords: Sean Silverthorne
- 20 Jun 2016
- Research & Ideas
When Predicting Other People's Preferences, You're Probably Wrong
implications for anyone looking to impress others, for those who are tasked with forecasting consumer behavior, or for salespeople who consult with customers on prospective purchases. In short, it’s dangerous to predict what others will... View Details
- 06 Feb 2018
- First Look
First Look at New Research and Ideas: February 6, 2018
previous approaches to assess cross-boundary teaming efforts and their innovation performance. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53290 forthcoming Management Science Budgeting, Psychological Contracts, and... View Details
- 01 Dec 2010
- News
Eight Join HBS Faculty
decision-making, social influence, and ethics. Gino’s work has been published in a number of journals and featured in the New York Times, Newsweek, and Psychology Today. A native of Italy, she earned her Ph.D. in economics and management... View Details
- Web
Bibliography - The Art of American Advertising
resource (Google login required) Friedman, Walter. Birth of a Salesman: The Transformation of Selling in America . Cambridge: Harvard University Press, 2004. Garvey, Eleanor. The Adman in the Parlour: Magazines and the Gendering of View Details
- 07 Jun 2016
- Op-Ed
Can Brand Trump Win a Presidency?
TripAdvisor. Brand Trump has been extended to other categories, from steaks, to education, to apparel. Not all of these ventures have succeeded. Few guests see the competencies of a good hotelier as relevant to designing distinctive quality suits. But, for a minority... View Details
- 2011
- Working Paper
Do Not Trash the Incentive! Monetary Incentives and Waste Sorting
By: Alessandro Bucciol, Natalia Montinari and Marco Piovesan
This paper examines whether monetary incentives are an effective tool for increasing domestic waste sorting. We exploit the exogenous variation in the pricing systems experienced during the 1999-2008 decade by the 95 municipalities in the district of Treviso (Italy).... View Details
Keywords: Household; Cost Management; Consumer Behavior; Wastes and Waste Processing; Motivation and Incentives; Public Administration Industry; Italy
Bucciol, Alessandro, Natalia Montinari, and Marco Piovesan. "Do Not Trash the Incentive! Monetary Incentives and Waste Sorting." Harvard Business School Working Paper, No. 11-093, March 2011.
- 21 May 2009
- Working Paper Summaries
Do Friends Influence Purchases in a Social Network?
- February 1998 (Revised February 1999)
- Case
Amway Japan Limited
In April 1997, the president of Amway Japan (AJL, Tokyo, Japan), pondered how to reverse the first performance decline the company has experienced since entering the Japanese direct selling market in 1979. Established as the tenth overseas subsidiary of Amway Corp. of... View Details
Keywords: Strategic Planning; Motivation and Incentives; Business Subsidiaries; Distribution Channels; Customer Satisfaction; Consumer Products Industry; Michigan; Tokyo
Arnold, David J., John A. Quelch, Yoshinori Fujikawa, and Patrick Reinmoller. "Amway Japan Limited." Harvard Business School Case 598-029, February 1998. (Revised February 1999.)
- 02 May 2023
- Blog Post
Sustainability Career Advice from the Career & Professional Development Office
about, whether it’s by eating a primarily plant-based diet or using clean products in my home. I am interested in the psychology of what will drive consumer decisions to make thoughtful choices so that we... View Details
- 2024
- Working Paper
“If You’re Not There… You’re Not There”: How Art Market Platforms Induce Status Anxiety to Coerce Participation
By: James Riley and Ezra Zuckerman Sivan
This paper, an 18-month ethnographic investigation of international art fairs (IAFs), shows how market platforms can have a coercive effect, inducing sellers (i.e., art galleries) to participate despite ambivalence over their value and anxiety over the process by which... View Details