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  • 06 Jun 2017
  • First Look

First Look at New Research and Ideas: June 6, 2017

fills this void by showing that the expansion of self-service operation and the increasing use of transparent packaging had a significant impact not only on how consumers purchased foods but also on how they understood food quality.... View Details
Keywords: Sean Silverthorne
  • Web

Winners & Success Stories | New Venture Competition

Track: HydroHaul HydroHaul is redefining the hydrogen value chain, linking consumers with producers affordably and flexibly. Team: Eli Litchman (MBA 2025), Fenil Desai. Play Aidra Health: Sacerdote Runner-Up Prize Winner Social Enterprise... View Details
  • 26 Feb 2019
  • First Look

New Research and Ideas, February 26, 2019

organizational mechanisms can help: guardrails that protect the weaker of the two goals, dynamic decision-making that treats high-level goals as sacrosanct but tactical decisions as provisional, and leaders dedicated to “both/and”... View Details
Keywords: Dina Gerdeman
  • 19 Dec 2017
  • First Look

New Research and Ideas, December 19, 2017

https://cb.hbsp.harvard.edu/cbmp/product/618024-PDF-ENG Harvard Business School Case 517-115 Predicting Consumer Tastes with Big Data at Gap CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic... View Details
Keywords: Carmen Nobel
  • 11 Sep 2006
  • Research & Ideas

Negotiating When the Rules Suddenly Change

the richest offer. Imagine that you're an NHL general manager. You have a month, at most, to fill your team's roster before training camp begins. What's your strategy? If you expect that your rivals will go on a spree and overspend for big-name players, it would be... View Details
Keywords: by Michael Wheeler; Sports
  • 19 Jun 2007
  • First Look

First Look: June 19, 2007

products sourced from artisan producers. Management believes the line will appeal to consumers seeking healthier foods and convenience, and will help extend Barilla's brand identification beyond pasta. However, the new line is a bold... View Details
Keywords: Martha Lagace
  • 05 May 2009
  • First Look

First Look: May 5, 2009

inductively generate a consumer (patient)-centric marketing model. The focal organizations are unique in that they all identify patient needs first, then work backwards to develop economically viable solutions. These solutions are not... View Details
Keywords: Martha Lagace
  • 23 Aug 2016
  • First Look

August 23, 2016

authors discuss how these new digital disruptors allow consumers to benefit from one activity (e.g., watching shows) without incurring the cost of the other (e.g., watching ads) and offer strategies for established businesses to respond... View Details
Keywords: Sean Silverthorne
  • 18 Dec 2018
  • First Look

New Research and Ideas, December 18, 2018

firms face little competition, even after the end of formal periods of patent protection and market exclusivity. Additionally, the evolving technologies of drug development—in particular, the increasingly common use of auxiliary endpoints... View Details
Keywords: Dina Gerdeman
  • 01 Feb 2011
  • First Look

First Look: Feb. 1

an inability to ignore the sunk costs associated with the stocks' past underperformance or a conscious desire to protect their careers by not admitting prior mistakes. Furthermore, we present evidence that selling off loser stocks helps... View Details
  • 16 Sep 2008
  • First Look

First Look: September 16, 2008

those recalls were perceived by consumers and responded to by Mattel, as well as what effect they had on the toy industry, consumer safety, and manufacturing in China in general. Purchase this case:... View Details
  • 08 Nov 2016
  • First Look

November 8, 2016

hectares of land in Chile and Argentina that he converted to protected areas and national parks. The Chouinard strategy represented best practice green entrepreneurship, which if widely adopted might markedly reduce the environmental... View Details
Keywords: Sean Silverthorne
  • 05 May 2003
  • Research & Ideas

Sharing the Responsibility of Corporate Governance

California consumers who rely on gas to heat their homes and cook their food. On the other hand, directors negotiating the sale of a Delaware corporation to a company controlled by a single individual would be obligated to accept the... View Details
Keywords: by Carla Tishler
  • 19 Apr 2011
  • First Look

First Look: April 19

elaborate geysers with Diet Coke as their main ingredient, were among the most viewed online videos at the time but were not initially sanctioned by the company. Donnelly knew that opening up the brand to creative consumers was necessary,... View Details
Keywords: Sean Silverthorne
  • 22 May 2007
  • First Look

First Look: May 22, 2007

chapter as one of the great marketing companies, in league with Kraft Food or Coca-Cola. The job of the next CEO would be to unlock the enterprise value of the company in the face of continuing customer consolidation and increasingly diverse View Details
Keywords: Martha Lagace
  • 17 Aug 2010
  • First Look

First Look: August 17

expenditures, to manage earnings to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product, which can... View Details
Keywords: Martha Lagace
  • 19 Dec 2006
  • First Look

First Look: December 19, 2006

fully extended attraction models (Cooper and Nakanishi 1988). Utilizing a database of store-level scanner data for 25 categories and 127 brands of frequently purchased branded consumer goods, we find that about 18 percent of a total of... View Details
Keywords: Sean Silverthorne
  • 12 Jul 2019
  • News

The Birth of a Silicon Valley Blockbuster

which is a pretty incredible 10-year journey. Flint: What was the vision at the outset? Zatlyn: Well if you read the first sentence of our business plan competition that we had to write: Cloudflare is a service that will accelerate internet properties or digital... View Details
  • 17 Sep 2013
  • First Look

First Look: September 17

facilitating transactions in the market for ideas. We do so by analyzing the effects of the American Inventor's Protection Act (AIPA) of 1999, which required, as of November 29, 2000, that U.S. patent applications be published 18 months... View Details
Keywords: Sean Silverthorne
  • 12 Aug 2008
  • First Look

First Look: August 12, 2008

2001. In 1990 the German consumer goods company Benkiser began acquiring fragrance and cosmetics brands with the intent of developing a beauty business. These included the long-established, but relatively small, U.S. fragrance company... View Details
Keywords: Sean Silverthorne