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  • 18 Mar 2008
  • First Look

First Look: March 18, 2008

usable by consumers so that they are empowered to make healthier decisions. Download the paper: http://www.hbs.edu/research/pdf/08-082.pdf   Cases & Course MaterialsItaly: If Not Now, When? Harvard Business School Case 707-051... View Details
Keywords: Martha Lagace
  • 10 Jun 2002
  • Research & Ideas

How to Look at Globalization Now

standardized products. Yet the bulk of the related literature, which focuses on whether consumers prefer global brands, misses out on supply-side considerations related to costs. Q: How can the study of strategy and competition contribute... View Details
Keywords: by Martha Lagace
  • 14 Nov 2017
  • First Look

New Research and Ideas: November 14, 2017

Benjamin Abstract—I present the institutions and incentives of online reviews, including attracting initial reviews, assuring truthful reviews of genuine experiences, and avoiding inflated or deceptive reviews. I also explore the competition and View Details
Keywords: Carmen Nobel
  • 12 Sep 2006
  • First Look

First Look: September 12, 2006

most intense battles of the cola wars were fought over the $66 billion CSD industry in the United States, where the average American consumes 52 gallons of CSD per year. In a "carefully waged competitive struggle," from 1975 to... View Details
Keywords: Sean Silverthorne
  • 06 Nov 2007
  • First Look

First Look: November 6, 2007

ideas into great businesses and are protected from senior managers who believe out-of-the-box thinkers need a lesson. Should I Stay or Should I Go? Mood Congruity, Self-monitoring and Retail Context Preference Authors:Rohit Deshpandé,... View Details
Keywords: Sean Silverthorne
  • 23 Aug 2016
  • First Look

August 23, 2016

authors discuss how these new digital disruptors allow consumers to benefit from one activity (e.g., watching shows) without incurring the cost of the other (e.g., watching ads) and offer strategies for established businesses to respond... View Details
Keywords: Sean Silverthorne
  • 05 Mar 2013
  • First Look

First Look: March 5

literature and provides evidence on investor protection and financial development over the long run that challenges the main tenets of the law and finance literature. Evidence for the Pinocchio Effect: Linguistic Differences Between Lies,... View Details
Keywords: Sean Silverthorne
  • 17 Apr 2012
  • First Look

First Look: April 17

the digital strategy for The Times. Would consumers remain as engaged with a site protected by a paywall? Would advertisers react positively to such a move that walled off readers? Would readers value both... View Details
Keywords: Carmen Nobel
  • 19 Dec 2017
  • First Look

New Research and Ideas, December 19, 2017

https://cb.hbsp.harvard.edu/cbmp/product/618024-PDF-ENG Harvard Business School Case 517-115 Predicting Consumer Tastes with Big Data at Gap CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic... View Details
Keywords: Carmen Nobel
  • 01 Feb 2011
  • First Look

First Look: Feb. 1

an inability to ignore the sunk costs associated with the stocks' past underperformance or a conscious desire to protect their careers by not admitting prior mistakes. Furthermore, we present evidence that selling off loser stocks helps... View Details
  • 28 Oct 2020
  • Blog Post

Keep Your Weary Workers Engaged

connections with individuals and groups. Comprehend. Satisfy our curiosity and master the world around us. Defend. Protect against external threats and promote justice. The extent to which a job satisfies these four drives accounts for a... View Details
Keywords: All Industries
  • 08 Dec 2020
  • Blog Post

Keep Your Weary Workers Engaged

connections with individuals and groups. Comprehend. Satisfy our curiosity and master the world around us. Defend. Protect against external threats and promote justice. The extent to which a job satisfies these four drives accounts for a... View Details
  • 19 Apr 2011
  • First Look

First Look: April 19

elaborate geysers with Diet Coke as their main ingredient, were among the most viewed online videos at the time but were not initially sanctioned by the company. Donnelly knew that opening up the brand to creative consumers was necessary,... View Details
Keywords: Sean Silverthorne
  • 22 May 2007
  • First Look

First Look: May 22, 2007

chapter as one of the great marketing companies, in league with Kraft Food or Coca-Cola. The job of the next CEO would be to unlock the enterprise value of the company in the face of continuing customer consolidation and increasingly diverse View Details
Keywords: Martha Lagace
  • 06 Jun 2017
  • First Look

First Look at New Research and Ideas: June 6, 2017

fills this void by showing that the expansion of self-service operation and the increasing use of transparent packaging had a significant impact not only on how consumers purchased foods but also on how they understood food quality.... View Details
Keywords: Sean Silverthorne
  • 18 Dec 2018
  • First Look

New Research and Ideas, December 18, 2018

firms face little competition, even after the end of formal periods of patent protection and market exclusivity. Additionally, the evolving technologies of drug development—in particular, the increasingly common use of auxiliary endpoints... View Details
Keywords: Dina Gerdeman
  • 19 Jun 2007
  • First Look

First Look: June 19, 2007

products sourced from artisan producers. Management believes the line will appeal to consumers seeking healthier foods and convenience, and will help extend Barilla's brand identification beyond pasta. However, the new line is a bold... View Details
Keywords: Martha Lagace
  • 17 Aug 2010
  • First Look

First Look: August 17

expenditures, to manage earnings to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product, which can... View Details
Keywords: Martha Lagace
  • 05 May 2009
  • First Look

First Look: May 5, 2009

inductively generate a consumer (patient)-centric marketing model. The focal organizations are unique in that they all identify patient needs first, then work backwards to develop economically viable solutions. These solutions are not... View Details
Keywords: Martha Lagace
  • 12 Jul 2019
  • News

The Birth of a Silicon Valley Blockbuster

which is a pretty incredible 10-year journey. Flint: What was the vision at the outset? Zatlyn: Well if you read the first sentence of our business plan competition that we had to write: Cloudflare is a service that will accelerate internet properties or digital... View Details