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Show Results For
- All HBS Web
(1,187)
- People (6)
- News (310)
- Research (745)
- Events (1)
- Multimedia (6)
- Faculty Publications (186)
- 08 Sep 2008
- HBS Case
The Value of Environmental Activists
There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details
- Web
Harvard Business School
Disney Consumer Products based in Paris and led the company's entry into Eastern Europe and the former Soviet Union, the Middle East, and post-Apartheid South Africa. Hightower grew Disney's business from $650 million to $4.5 billion with... View Details
- Web
2024 Reunion Presentations - Alumni
problematic. Based on more than two decades of research, this presentation will explore the power of digital platforms, the emergence of AI as a platform, and how to manage the numerous problems digital platforms can create. Participants... View Details
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
challenging, is achievable. Take HBS colleague Benjamin G. Edelman, an expert in online markets whose research focuses on consumer protection related to online businesses. “My research is made better by choosing questions that are... View Details
- 09 Jun 2015
- Sharpening Your Skills
Sharpening Your Skills: Social Media
Using social media to advance your marketing is a potentially powerful and low-cost tool. But the risk is potentially powerful, too—allowing consumers to co-create your brand is enough to induce night sweats... View Details
- 22 Jul 2015
- Research & Ideas
Name Your Price. Really.
relationships between people, and don't necessarily need to be balanced evenly. It's the kind of interaction we have when taking a friend out to dinner. "If you give me a dollar, I may not feel the need to give you back the dollar immediately," says Santana.... View Details
- 04 Dec 2000
- What Do You Think?
Have We Overdone Deregulation and Privatization?
consumers were that deregulation: (1) unleashes the power of a self-correcting free market (Jeff Struck), giving customers services at prices they are willing to pay and quality levels that they are willing... View Details
Keywords: by James Heskett
- Profile
Jeremy Andrus
fundamental to what we do. We play at this very powerful intersection between consumer electronics, media, and lifestyle branding. The more mobile phones, streaming media, and portable gaming evolve, the... View Details
- 17 Sep 2001
- Research & Ideas
Is There Help for the Big Ticket Buyer?
they have alternatives. Once this love affair begins, the homebuyer has often effectively thrown away their chief source of power in the negotiation, their BATNA. Research that examined why consumers so... View Details
Keywords: by Max H. Bazerman
- 13 Jun 2018
- Sharpening Your Skills
That Costs HOW Much?
Pricing the Right Price for You? Not every industry or company can benefit from performance-based pricing. But where there is a fit, PBP can be a powerful tool that merges the interests of buyers and sellers. How Our Brain Determines if... View Details
- 15 Dec 2024
- News
Forward Thinking
You can ask the internet anything, but getting an answer via generative artificial intelligence consumes about 10 times more electricity than a traditional Google search. Consequently, the data centers where AI tools are trained and run are guzzling more and more... View Details
- 28 Jul 2016
- Op-Ed
Where is TripAdvisor for Doctors?
persuade them to reciprocate by adding reviews themselves. In addition, you need a business model that monetizes the site traffic without diminishing the site’s credibility. Once these issues are resolved, health care consumers will... View Details
- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
done. Much of its future will lie in the background of consumer life, where, like plumbing, it will be indispensable but seldom conspicuous. Deighton and Barwise see digital communications as the most recent in a series of advances that... View Details
Keywords: by Peter K. Jacobs
- 17 Nov 2016
- News
Wired for Innovation
ultimate goal of selling transmission capacity to generators of renewable-energy seeking to get their product to market; or to utilities looking to access the lowest-cost clean power in the country. To make that happen, Skelly spends much... View Details
- 19 Nov 2018
- Sharpening Your Skills
E-Santa: Is Retail Ready for Digital Christmas?
Is Amazon's growing retail power capable of breaking the "wheel of retailing" theory? Retail Reaches a Tipping Point—Which Stores Will Survive? E-commerce is about to deal severe blows to many familiar store-based brands. How to... View Details
- 30 Sep 2013
- Research & Ideas
Do Mergers Hurt Product Quality?
There's a lot of worry afoot whenever companies merge. Wall Street worries about the stock price. Employees worry about potential job cuts. And consumers worry about the fate of their favorite products: Whither the price and the quality?... View Details
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Big Messages, Small Screens, Many Choices
is, if the app is the way we interact with the brands, how do you get me to be one of your favorite apps?" Gupta said that a successful app must provide obvious, unique value—and meet consumers where they live. As an example, he cited the... View Details
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
question whether ads, including the over-the-top Super Bowl spots, have become too entertaining, says Thales S. Teixeira, an assistant professor in the Marketing unit at Harvard Business School. In upcoming research, Why, When and How Much to Entertain View Details
- 23 Sep 2013
- Research & Ideas
Status: When and Why It Matters
Consumers pay handsomely for products that are considered the best of the best in their league, whether they are the fastest cars, the fanciest handbags, or the finest wines. But for what, exactly, are they paying a premium? The superior... View Details
Keywords: by Dina Gerdeman
- 01 Feb 2002
- News
Telling the Electronic Century's Unfinished Story
Inventing the Electronic Century: The Epic Story of the Consumer Electronics and Computer Industries (The Free Press) is the fourth major book by Alfred D. Chandler, Jr., the School's Isidor Straus Professor of Business History, Emeritus.... View Details