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  • Research Summary

Managing Marketspace Service Interfaces

By: Jeffrey F. Rayport

Jeffrey F. Rayport is focusing on the strategic challenges that face businesses selling information-intensive products and services. A key strategic issue in such businesses is the dematerialization of information-intensive products and services as a consequence of... View Details

  • 09 Nov 2016
  • Op-Ed

6 Lessons from Donald Trump's Winning Marketing Manual

not, the consumer won't repurchase four years from now. Build enthusiasm. Good marketers know the power of word-of-mouth recommendations. In the era of social media, better organization (the old ground war)... View Details
Keywords: by John A. Quelch
  • 04 Sep 2007
  • Research & Ideas

Jumpstarting Innovation: Using Disruption to Your Advantage

Mature companies understand that to compete today they need to innovate. But finding sources of innovation while still paying attention to the current business can be a struggle. The good news, says Harvard Business School professor Lynda... View Details
Keywords: by Lynda M. Applegate
  • 18 Jun 2020
  • Research & Ideas

What Is an "Essential" Purchase for a Low-Income Family?

causes. In 11 experiments, they found that—relative to higher-income earners—people with lower incomes were judged more harshly for what they chose to buy, even when the two groups made identical consumer choices. It's a concept Hagerty... View Details
Keywords: by Rachel Layne
  • 08 Sep 2015
  • First Look

September 8, 2015

was developed by Tencent Holdings as a lightweight messaging platform. As it grew quickly to become the most popular messaging app in China, it added a range of products and services that sat on top that were designed to appeal to a broad range of View Details
Keywords: Carmen Nobel
  • 2012
  • Chapter

Firing Your Best Customers: How Smart Firms Destroy Relationships Using CRM

By: Jill Avery and Susan Fournier
With incidences in the 20%–25% range, the practice of firing customers has become increasingly attractive as firms try to maximize the lifetime value of their customer portfolios. This chapter traces the relationship trajectory of a 30-year customer of Filene's... View Details
Keywords: Brands; Brand Management; CRM; Customer Relationship Management; Customer Focus and Relationships; Customers; Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Products Industry
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  • 25 Mar 2011
  • Working Paper Summaries

How Do Incumbents Fare in the Face of Increased Service Competition?

Keywords: by Ryan W. Buell, Dennis Campbell & Frances X. Frei; Banking
  • 28 Aug 2007
  • First Look

First Look: August 28, 2007

potential--but not yet existing--two-sided network. Once the first side is firmly established, it proves easier to attract users to the network's other side during stage two. With the "merchant to two-sided platform" strategy, a firm starts as a merchant... View Details
Keywords: Martha Lagace
  • 22 Feb 2021
  • Blog Post

I Found My Future at HBS and You Can Too

community’s lifeblood sat dormant along the banks of the Ohio River. Consumed by poverty, the soft bigotry of low expectations had crept into the social construct, sentencing families in underserved communities like mine to a lifetime of... View Details
  • 01 May 2018
  • First Look

First Look at New Research and Ideas, May 1, 2018

https://cb.hbsp.harvard.edu/cbmp/product/313073 Harvard Business School Case 518-071 Huawei: How Can We Lead the Way? On September 12, 2017, just as Apple’s Tim Cook was unveiling the iPhone X, Richard Yu, CEO of Huawei’s Consumer... View Details
Keywords: Sean Silverthorne
  • Web

The Founding of U.S. Steel and the Power of Public Opinion | Baker Library | Bloomberg Center | Harvard Business School

businessman in the public eye was ever more approachable than was Gary,” observed Arundel Cotter, author of several corporate histories. “He often told his newspaper visitors candidly that he wanted to gain their good will both for... View Details

    Walter A. Friedman

    Walter A. Friedman is Director of the Business History Initiative and Lecturer.  He edits Business History Review with Geoff Jones. He specializes in business, labor, and economic history. He is author of Fortune Tellers: The Story of America's First... View Details

    Keywords: advertising; automobiles; automotive; electrical equipment; electronics; information technology industry; marketing industry; railroad; retailing; soft drink
    • 19 Oct 2010
    • First Look

    First Look: October 19, 2010

      PublicationsFeeling Good about Giving: The Benefits (and Costs) of Self-interested Charitable Behavior Authors:L. Anik, L. B. Aknin, M. I. Norton, and E. W. Dunn Publication:In The Science of Giving: Experimental Approaches to the Study... View Details
    Keywords: Sean Silverthorne
    • 01 Sep 2023
    • News

    Money Does Grow on (Family) Trees

    For 17 years, Andre Kearns (MBA 1999) has been tracing his family tree. One by one, he has added branches, grounding himself in a long and sometimes complicated lineage. Through family stories, forgotten heirlooms, and vital records, Kearns has traveled back through... View Details
    Keywords: April White; Illustrations by Fabio Consoli; News, Library, Internet, and Other Services; Information
    • May 2020
    • Teaching Note

    Danone: Changing the Food System

    By: David E. Bell, Federica Gabrieli, Daniela Beyersdorfer, Amy Klopfenstein and Aldo Sesia
    Teaching Note for HBS No. 520-053.
    This is a teaching note for the case “Danone: Changing the Food System?” The case examines the efforts of one of the world’s largest food and beverage companies to resolve the social, environmental, and economic issues within... View Details
    Keywords: Food; Goods and Commodities; Agribusiness; Animal-Based Agribusiness; Plant-Based Agribusiness; Strategy; Corporate Strategy; Environmental Management; Environmental Sustainability; Climate Change; Agriculture and Agribusiness Industry; Food and Beverage Industry; Europe; France; Paris
    Related
    • 2018
    • Working Paper

    Hot or Not? What Makes Product Categories Attractive to Fair Trade and Eco-labeling Organizations

    By: Kristin Sippl
    This paper probes extant theory on product diversification in the empirical realm of fair trade and eco-labeling organizations (i.e., certification organizations). While much is known about diversification in for-profit firms, less is known about the more complex... View Details
    Keywords: Hybrid Organizations; Fair Trade; Eco-labeling; Goods and Commodities; Diversification; Strategy
    Related
    • 23 Jan 2008
    • First Look

    First Look: January 23, 2008

    this is one aspect that the good design of policies on the extraction of oil and mineral resources should take into account. Download the paper: http://www.hbs.edu/research/pdf/08-035.pdf   PublicationsEntrepreneurial Ventures and... View Details
    Keywords: Martha Lagace
    • March 2022
    • Article

    Learning to Rank an Assortment of Products

    By: Kris Ferreira, Sunanda Parthasarathy and Shreyas Sekar
    We consider the product ranking challenge that online retailers face when their customers typically behave as “window shoppers”: they form an impression of the assortment after browsing products ranked in the initial positions and then decide whether to continue... View Details
    Keywords: Online Learning; Product Ranking; Assortment Optimization; Learning; Internet and the Web; Product Marketing; Consumer Behavior; E-commerce
    Related
    • 2023
    • Working Paper

    The Complexity of Economic Decisions

    By: Xavier Gabaix and Thomas Graeber
    We propose a theory of the complexity of economic decisions. Leveraging a macroeconomic framework of production functions, we conceptualize the mind as a cognitive economy, where a task’s complexity is determined by its composition of cognitive operations. Complexity... View Details
    Keywords: Decisions; Complexity; Perception; Consumer Behavior; Production
    Related
    • 12 Dec 2023
    • Research & Ideas

    COVID Tested Global Supply Chains. Here’s How They’ve Adapted

    Global supply chains took some heat during the COVID-19 pandemic, with consumers waiting months for goods and politicians wringing their hands over trade policy. “Reshoring” is one of the hottest new... View Details
    Keywords: by Scott Van Voorhis