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- All HBS Web (562)
- Faculty Publications (232)
- 08 Nov 2016
- First Look
November 8, 2016
with oversupply and declining demand and to New World winemakers faced with rising costs and a deteriorating image. But changing Chinese market conditions and consumer preferences required both sets of players to devise new strategies to... View Details
Keywords: Sean Silverthorne
- 02 Mar 2015
- Research & Ideas
‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat
lines that matched needs and trip-drivers with impulses and wants within their stores. If shoppers can get their primary purchases online, brick-and-mortar retailers can't sell them the rest. For example, if customers cease buying their high-ticket View Details
- 12 Oct 2006
- First Look
First Look: October 12, 2006
worldwide for exquisite design of consumer electronics products, strives to better integrate software design into its traditional physical product design processes to meet the demands of a post-iPod world.... View Details
Keywords: Sean Silverthorne
- 09 Jul 2018
- Research & Ideas
Overcoming the Challenges of Selling Brand New Technology (Hey, Need a 3-D Printer?)
SeventyFour Few phrases in business are more seductive than the one attributed to Ralph Waldo Emerson in the 19th century: “Build a better mousetrap and the world will beat a path to your door.” Unless, of course, what you are selling is something totally new, like 3-D... View Details
- 01 Apr 1997
- News
Facing the Music
intense pricing wars by electronics chains and discount department stores destabilized account bases." Some record executives have admitted to losing touch with their audiences and to alienating consumers by... View Details
Keywords: Marguerite Rigoglioso
- September–October 2022
- Article
Should Your Company Sell on Amazon?: Reach Comes at a Price
By: Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Sabir Semerkant
Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers.
In this article, the authors present a scorecard to... View Details
Keywords: Retail; Retailing; Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Amazon; Amazon.com; Sales; Digital Marketing; Internet and the Web; Business Model; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States
Israeli, Ayelet, Leonard A. Schlesinger, Matt Higgins, and Sabir Semerkant. "Should Your Company Sell on Amazon? Reach Comes at a Price." Harvard Business Review 100, no. 5 (September–October 2022): 38–46.
- Summer 2018
- Article
Why High-Tech Commoditization Is Accelerating
By: Willy C. Shih
Knowledge embedded within state-of-the-art production and design tools is a powerful force that is leveling the global technology playing field. It democratizes innovation and makes future competition more challenging. This paper describes the knowledge flows through... View Details
Keywords: Product Design; Product Commercialization; Product Development; Product Development Strategy; Production; Manufacturing Tools; Manufacturing; Manufacturing Industry; Engineering; Globalization; Goods and Commodities; Knowledge; Commercialization; Business Strategy; Corporate Strategy; Information Infrastructure; Technology Adoption; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; North America; Asia
Shih, Willy C. "Why High-Tech Commoditization Is Accelerating." Art. 59420. MIT Sloan Management Review 59, no. 4 (Summer 2018): 53–58.
- 01 Sep 2014
- News
All For One
question was how to do it. At Indian electronics firm HCL Technologies, incoming CEO Vineet Nayar inherited a once-great technology company that had lost its way by the time he took over in 2005. The company had steadily lost market share... View Details
- 26 Mar 2019
- First Look
New Research and Ideas, March 26, 2019
and fundamental to Kodak’s identity. In January 2016, Clarke and his executive team traveled to Las Vegas, Nevada, for the annual Consumer Electronics Show (CES) where the company unveiled a prototype of its... View Details
Keywords: Dina Gerdeman
- 10 Jan 2017
- First Look
First Look at New Research: January 10, 2017
List: Ratings Pioneer Turns 20 In 1995, before people “googled” or “yelped,” Angela Hicks (HBS, 2000) was establishing her Angie’s List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on... View Details
Keywords: Sean Silverthorne
- 30 Aug 2016
- First Look
August 30, 2016
forthcoming Journal of Marketing Research Incentives versus Reciprocity: Insights from a Field Experiment By: Chung, Doug J., and Das Narayandas Abstract—We conduct a field experiment in which we vary the sales force compensation scheme at an Asian enterprise that... View Details
Keywords: Carmen Nobel
- 12 Jul 2010
- Research & Ideas
Rocket Science Retailing: A Practical Guide
shown that roughly 8 percent to 10 percent of the SKUs in a store are stocked out at any given time. Stockouts are expensive for retailers for two reasons. First, they lead to lost sales. A 2004 study that surveyed over 70,000 consumers... View Details
- 18 Mar 2008
- First Look
First Look: March 18, 2008
usable by consumers so that they are empowered to make healthier decisions. Download the paper: http://www.hbs.edu/research/pdf/08-082.pdf Cases & Course MaterialsItaly: If Not Now, When? Harvard Business School Case 707-051... View Details
Keywords: Martha Lagace
- 14 Dec 2009
- Research & Ideas
Can Entrepreneurs Drive People Movers to Success?
that quickly ferry from one to four passengers with no waiting to a number of possible destinations. PRT is an innovative approach to short-distance transportation, continues Edelman, whose other research interests include the design of View Details
- 01 Jun 2016
- News
How Do We Win the Cyberwar?
“This has to be a shared mission,” Obama told attendees at the White House Summit on Cybersecurity and Consumer Protection at Stanford University, where he signed the order onstage. “So much of our computer networks and critical... View Details
Keywords: Dan Morrell; illustrations by Victo Ngai
- 03 Apr 2007
- First Look
First Look: April 3, 2007
the inception of the company in 1999. eClinicalWorks was a privately run business in the healthcare information technology field that took in $25 million in revenue in 2005. Revenues for 2006 were projected to reach $40 million. This successful View Details
Keywords: Martha Lagace
- 05 Mar 2019
- First Look
New Research and Ideas, March 5, 2019
core business, ranging from environmental issues to LGBTQ rights and race relations. In the first study of this phenomenon, we implement two framed field experiments to provide evidence on how CEO activism can influence public opinions about government policies and... View Details
Keywords: Dina Gerdeman
- 28 Apr 2010
- Research & Ideas
Earth Day Reflections
opportunity to engage in a virtual dialogue on these matters. Some major corporations are starting to take the lead in this effort, including United Technologies Corporation, Philips (the Dutch electronics and health care giant), the... View Details
Keywords: by Staff
- 01 Feb 1997
- News
Made, Not Born: HBS Courses and Entrepreneurial Management
in the organizations they lead. " Fostering creativity in others is what former student Jeffrey H. Flemings (MBA '96) does for a living. Flemings, associate director of the Consumer Insight Group at Arnold Communications, a regional... View Details
- 09 Aug 2016
- First Look
August 9, 2016
RCA's patents to licensing by domestic competitors royalty-free. This externality had a dramatic impact on the long-term health of the U.S. consumer electronics industry. The associated (B) case is 614-073.... View Details
Keywords: Sean Silverthorne