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Show Results For
- All HBS Web
(893)
- People (2)
- News (122)
- Research (666)
- Events (8)
- Multimedia (1)
- Faculty Publications (263)
- 19 May 2020
- Research & Ideas
Why Privacy Protection Notices Turn Off Shoppers
good thing not to have any privacy policy,” John says. It’s almost as if you had the choice of two banks in a sketchy neighborhood, one with bulletproof glass and one without. For their last experiment, the researchers consciously tried... View Details
- November 2003
- Supplement
P&G Japan: The SK-II Globalization Project
Paolo de Cesare and A.G. Lafley review the strategic and organizational challenges they face in deciding whether to make the prestigious Japanese beauty product, SK-II, a global brand. In a three-part videotaped interview, they discuss the challenges, reveal the... View Details
Keywords: Globalization; Brands and Branding; Organizational Structure; Strategy; Decision Choices and Conditions; Consumer Products Industry; Consumer Products Industry; Japan
Bartlett, Christopher A. "P&G Japan: The SK-II Globalization Project." Harvard Business School Video Supplement 304-803, November 2003.
- 01 Apr 1997
- News
Manager's Notebook
predictable pattern of changing the criteria by which they make their choices of which products and services to buy. "Once the technology has overshot the market, consumers look to reliability," says... View Details
Keywords: Judith Ross
- 01 Apr 2000
- News
The World at a Click
services for leisure and small-business travelers. Consumers enjoy one-stop shopping for airline tickets, car rentals, vacation packages, hotels, and cruises, as well as a wealth of travel news and merchandise. "Preview Travel and... View Details
Keywords: Margie Kelly
- October 1997
- Case
Polaroid Corporation: Digital Imaging Technology in 1997
Focuses on strategic decisions regarding investment in digital imaging technology facing Polaroid Corp., a worldwide leader in the traditional imaging marketplace, in July 1997. New Polaroid CEO Gary DiCamillo must decide how much emphasis to place on digital vs.... View Details
Keywords: Information Technology; Decision Choices and Conditions; Competitive Strategy; Consumer Products Industry
Rosenbloom, Richard S., and Ellen Pruyne. "Polaroid Corporation: Digital Imaging Technology in 1997." Harvard Business School Case 798-013, October 1997.
- Profile
Patrick Akl
Growing up in Lebanon, Patrick Akl lived with a fascination for consumer electronics – and with the ever-present fear of war. “We often had to sleep in an underground bunker,” Patrick says. “And the conflict caused setbacks in my father’s... View Details
- 10 Apr 2006
- Research & Ideas
Lessons from the Browser Wars
the brand choice made by users, "distribution played a larger role than did technical progress in determining the market outcomes," the scholars conclude in the paper "Economic and Technical Drivers of Technology Choice:... View Details
- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
consumers in seeking care providers, how consumers make decisions about health care, the system-wide effects of increased consumer choice in... View Details
- 07 Aug 2000
- Research & Ideas
Rocket Science Retailing
double their profits—especially retailers of products with short life cycles, such as clothing, consumer electronics, books, and music. But despite the potentially high payoff—and a commonly accepted belief among retailers that early... View Details
- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
health-economics literature has done a better job documenting consumer-choice mistakes in insurance and treatment choices than explaining why those mistakes occur, it is clear that we should not ignore these mistakes in our analyses. We... View Details
Keywords: Sean Silverthorne
- 01 Dec 2006
- News
2006 MBAs Go to Work
Martin, associate director of MBA Recruiting Services, notes that 88 percent of students report that the job they accepted was their first choice in terms of function. “We ask students to prioritize their career search relative to three... View Details
- 25 Jul 2005
- Research & Ideas
An Organization Your Customers Understand
consumer products. Finally, a series of cubes represents major customers. The shapes lie scattered on your desk. Your job is to fit the pieces together. Do you place the spheres on top of the blocks so that functions report to the... View Details
Keywords: by Robert Simons
- 06 Sep 2005
- Research & Ideas
The Best Place for Retirement Funds
thinking about where to hold them, specifically, inside or outside of tax-deferred accounts. "Getting this decision right can be pretty close to a free lunch," says Bergstresser, who with colleague James Poterba, a professor at MIT's Department of Economics,... View Details
Keywords: by Ann Cullen
- 01 Sep 2008
- News
No Rain Delay for Graduation 2008
podium, Time Inc. chairman and CEO Ann S. Moore (MBA ’78) challenged the Class of 2008 to make a difference while maintaining balance in their lives. “I’m sorry my generation didn’t advance civilization further for you and left you with so many problems,” said Moore,... View Details
- 20 Jun 2016
- Research & Ideas
When Predicting Other People's Preferences, You're Probably Wrong
implications for anyone looking to impress others, for those who are tasked with forecasting consumer behavior, or for salespeople who consult with customers on prospective purchases. In short, it’s dangerous to predict what others will... View Details
- April 2021
- Teaching Note
Social Media War 2021: Snap vs. Facebook vs. TikTok
By: David B. Yoffie and Daniel Fisher
This teaching note provides analysis and a teaching plan for the Social Media War 2021: Snap vs. Facebook vs. TikTok case. View Details
- 04 Sep 2019
- Research & Ideas
'I Know Why You Voted for Trump' and Other Motivation Misperceptions
studies consumer decision-making, with a particular interest in how we make sense of other people’s choices. Just five days after the election, Barasz conducted an online survey that asked Trump voters what spurred them to vote for the... View Details
Keywords: by Dina Gerdeman
- 25 Oct 2016
- First Look
October 25, 2016
understanding of how consumers adopt innovations with how firms effectively acquire, serve, and retain customers. The result is a lens through which to view the commercial potential of innovations and a powerful vehicle for placing a... View Details
Keywords: Sean Silverthorne
- May 2010
- Teaching Note
Toward Golden Pond (TN) (A) and (B)
By: Nicolas P. Retsinas and Griffin James
Teaching Note for [210045] and [210046]. View Details
- 2008
- Working Paper
Where Does It Go? Spending by the Financially Constrained
By: Shawn A. Cole, John Thompson and Peter Tufano
In this paper, we analyze the spending decisions of over 1.5 million Americans who vary in their degree of revealed credit constraints. Specifically, we analyze how these Americans spend their income tax refunds, using transaction-level data from a stored-value card... View Details
Keywords: Decision Choices and Conditions; Credit; Personal Finance; Spending; Taxation; Consumer Behavior; United States
Cole, Shawn A., John Thompson, and Peter Tufano. "Where Does It Go? Spending by the Financially Constrained." Harvard Business School Working Paper, No. 08-083, March 2008. (Revised April 2008.)