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  • Fast Answer

Managing Global Operations

> Editor's choice to begin a search. The CEIC's current country economy snapshot is also a good starting point.  Also includes company, and industry information from sources for emerging markets in Africa, Asia,... View Details
  • 20 Jun 2016
  • Research & Ideas

When Predicting Other People's Preferences, You're Probably Wrong

implications for anyone looking to impress others, for those who are tasked with forecasting consumer behavior, or for salespeople who consult with customers on prospective purchases. In short, it’s dangerous to predict what others will... View Details
Keywords: by Carmen Nobel; Retail
  • 12 Jul 2004
  • Research & Ideas

Michael Porter’s Prescription For the High Cost of Health Care

to give price estimates in advance of service. Such estimates would not only improve consumer choice but would also spur providers to learn about their real costs. [ ] Accessible Information. Under... View Details
Keywords: by Michael E. Porter; Health
  • 24 Apr 2014
  • News

Betting big on star power can be a winning strategy in business—not just show business

to subsidize less popular offerings. And now these strategies are pervading other industries from consumer electronics to fashion. “Although risky, betting heavily on the most likely blockbusters and spending considerably less on the... View Details
  • Article

Moment-to-moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing

By: Thales S. Teixeira, Michel Wedel and Rik Pieters
We develop a conceptual framework for understanding the impact that branding activity (the audio-visual representation of brands) and consumers' dispersion of attention have on their moment-to-moment avoidance decisions during television advertising. It formalizes this... View Details
Keywords: Advertising; Decision Choices and Conditions; Television Entertainment; Brands and Branding; Consumer Behavior; Mathematical Methods
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  • 18 Oct 2021
  • Blog Post

How Much is Freedom Worth? For Gig Workers, a Lot.

drivers would likely quit dashing; the researchers estimate that a strict assignment to the most frequently worked delivery shifts would result in more than 30 percent of drivers leaving DoorDash entirely. Understanding dashers and their View Details
Keywords: Consumer Products
  • Web

Industrial Production & Materials - Business & Environment

Sustainability Associate and Advisor to BEI Gina Pak HBS MBA 2015 Founding Member / Marketing, Blueland “Our mission is to make it easy for people to make the environmentally responsible choice in the products they buy and View Details
  • 05 Feb 2009
  • Research & Ideas

In Praise of Marketing

marketers to offer consumers much more choice including the ability to tailor solutions to individual needs at only slightly greater cost. American Express and Harrah's Entertainment, both heavy investors in... View Details
Keywords: by John Quelch; Advertising
  • 01 Dec 2001
  • News

A Close-Up Look at the Men behind the Empire

sponsorship of The $64,000 Question to revolutionize advertising. In the latter half of the century, Sam Walton, conceivably the greatest retailer in American history as the founder of Wal-Mart, was my choice for a View Details
Keywords: Publishing Industries (except Internet); Information; Corporate, Subsidiary, and Regional Managing Offices; Management
  • Article

De Gustibus non est Taxandum: Heterogeneity in Preferences and Optimal Redistribution

By: Benjamin B Lockwood and Matthew Weinzierl
The prominent but unproven intuition that preference heterogeneity reduces redistribution in a standard optimal tax model is shown to hold under the plausible condition that the distribution of preferences for consumption relative to leisure rises, in terms of... View Details
Keywords: Motivation and Incentives; Income; Decision Choices and Conditions; Consumer Behavior; Taxation; Microeconomics; Macroeconomics
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  • September 2017
  • Case

From 80 Thoreau to Mooncusser Fish House & Moon Bar (A)

By: Lena G. Goldberg and Sandra Bahous
After extensive planning, Ian Calhoun, (MBA 2010) who was also a chef trained in Paris at Le Cordon Bleu, and two co-founders launched 80 Thoreau, a “progressive fine dining” restaurant in Concord, Massachusetts, that became a local favorite as well as a special... View Details
Keywords: Small Business; Expansion; Decision Choices and Conditions; Consumer Products Industry; Consumer Products Industry; Boston; Cambridge
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  • 01 Feb 2000
  • News

Breaking Down Barriers: The Electronic Wallet

bypass passwords, maintain purchase records from multiple sites, and link to customer service departments. Wallet advocates say that the technology gives consumers greater control, allowing customers more freedom of movement and View Details
Keywords: Judith A. Ross
  • 01 Mar 2013
  • News

Faculty Books

(Harvard Business Review Press) Simple, irrelevant factors can have profound consequences on decisions and behavior, often diverting one from original plans and desires. Associate Professor Gino explores inconsistent decisions made in a wide range of circumstances,... View Details
  • 2010
  • Other Unpublished Work

God, Government and Outsiders: The Influence of Religious Beliefs on Depositor Behavior in an Emerging Market.

By: Ayesha K. Khan and Tarun Khanna
This paper provides evidence that religious beliefs can have a significant impact on individual financial choices. Using proprietary panel data on the distribution of bank deposits across all commercial banks in Pakistan over a 33-month period, I find that Islamic... View Details
Keywords: Decision Choices and Conditions; Commercial Banking; Cross-Cultural and Cross-Border Issues; Consumer Behavior; Emerging Markets; Religion; Banking Industry; Pakistan
Related
  • 08 Jun 2021
  • Research & Ideas

Tell Me What to Do: When Bad News Is a Big Relief

Barasz’s new paper, “Hoping for the Worst? A Paradoxical Preference for Bad News,” which recently appeared in the Journal of Consumer Research, documents this peculiar preference for worse-case scenarios in a variety of medical... View Details
Keywords: by Michael Blanding
  • 01 Apr 1998
  • News

Sparking Internet Commerce

businesses and organizations to provide users with a highly personalized selection of goods, services, and information." Employing passwords and aliases to ensure anonymity, individual users supply personal preference and choice... View Details
Keywords: Garry Emmons
  • Career Coach

Troy Peterson

pursue, to making choices about different opportunities or redefining priorities. Troy started his career as an Infantry & Special Operations officer in the US Army, including deployments in Afghanistan, Egypt, and Jordan as well as... View Details
  • 29 May 2017
  • Blog Post

The Diverse Community at HBS

Before I came to HBS, I worked at Disney in a consumer insights role with the Corporate Brand Development and Studio Marketing teams. Tracking evolving consumer behaviors in entertainment was part of my job... View Details
  • 2010
  • Working Paper

Cognitive Barriers to Environmental Action: Problems and Solutions

By: Lisa L. Shu and Max Bazerman
We explore interventions at the individual level and focus on recognized cognitive barriers from behavioral decision-making literature. In particular, we highlight three cognitive barriers that impede sound individual decision making that have particular relevance to... View Details
Keywords: Decision Choices and Conditions; Judgments; Consumer Behavior; Environmental Sustainability; Cognition and Thinking; Prejudice and Bias
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  • Web

Research Links - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

traveled to Chicago's Lakeside Press Galleries. At a time when photography had become the medium of choice for most print advertising, artists were pursuing commercial photography as both an artistic endeavor and a profession and... View Details