Publications

September 1991 (Revised December 1991)
Case

USA Today Decision, The: Making Headlines Across the Nation (A)

This two-part case series describes how the option of launching USA Today was defined and evaluated by the Gannett Corp. This case supports a broad discussion of whether the concept of a national, general interest daily fits with the changing external environment and... View Details

Keywords: Strategic Planning; Decision Making; Product Launch; Product Development; Journalism and News Industry; Publishing Industry; United States

03 Mar 2020
News

Do Universities Need 2U to Create Digital Education?

22 Jun 2009
Research & Ideas

“Too Big To Fail”: Reining In Large Financial Firms

system." Devil's In The Details The general concept of regulating systemic risk has gained broad support from a wide range of influential economists, lawmakers, and interest groups. In March 2008, Treasury Secretary Henry Paulson (HBS MBA... View Details

Keywords: by Roger Thompson; Banking; Financial Services

September 1989
Background Note

Performance Curves: Costs, Prices, and Value

By: Robert J. Dolan and Benson P. Shapiro

Explains the concept of a family of performance curves. The most well known is the price/performance curve relating the prices of items in a product line to their performance. Also discusses the cost/performance curve and its impact on product positioning, product line... View Details

Keywords: Cost vs Benefits; Price; Product Positioning; Performance; Competition; Value

October 1988 (Revised November 2006)
Background Note

Aspects of Sales Management: An Introduction

By: Frank V. Cespedes

Discusses certain general issues that affect sales-management requirements in most companies: 1) the nature of the salesperson's "boundary role" in the organization, and 2) the relevance and limits of compensation policies as a key means of affecting the salesperson's... View Details

Keywords: Salesforce Management

15 Sep 2017
News

Build Your CORe as a Global Thinker

May–June 2021
Article

Why Start-ups Fail

By: Thomas R. Eisenmann

If you’re launching a business, the odds are against you: Two-thirds of start-ups never show a positive return. Unnerved by that statistic, a professor of entrepreneurship at Harvard Business School set out to discover why. Based on interviews and surveys with hundreds... View Details

Keywords: Entrepreneurship; Business Startups; Problems and Challenges; Failure

August 1995
Background Note

Managing in an Information Age: IT Challenges and Opportunities

By: Lynda M. Applegate

The co-evolution of technology, work, and the workforce over the past 30 years has dramatically influenced our concept of organizations and the industries within which they compete. No longer simply a tool to support "back-office" transactions, IT has become a... View Details

Keywords: Information Technology; Information Management; Restructuring; Technological Innovation; Corporate Strategy; Organizational Design; Organizational Change and Adaptation; Information Technology Industry

Teaching Interest

Strategy and Technology

Overview

This course explores the unique aspects of creating effective management and investment strategies for technology-intensive businesses. What are effective strategies for winning in markets with strong network effects? How should... View Details

Keywords: Strategy; Technology

2021
Working Paper

First Law of Motion: Influencer Video Advertising on TikTok

By: Jeremy Yang, Juanjuan Zhang and Yuhan Zhang

This paper engineers an intuitive feature that is predictive of the causal effect of influencer video advertising on product sales. We propose the concept of m-score, a summary statistic that captures the extent to which a product is advertised in the most engaging... View Details

Keywords: Influencer Advertising; Video Advertising; Computer Vision; Machine Learning; Advertising; Online Technology

SSRN

12 Feb 2013
Working Paper Summaries

Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans

Keywords: by Doug J. Chung, Thomas Steenburgh & K. Sudhir

January 2014
Case

In a Bind: Peak Sealing Technologies' Product Line Extension Dilemma

By: Robert J. Dolan and Heather Beckham

Peak Sealing Technologies (PST), a manufacturer of premium carton sealing tapes, stresses technological innovation as the company's core value. But when a new regional competitor introduces a less expensive and inferior product, PST is faced with a decision that could... View Details

14 Dec 2009
Research & Ideas

Can Entrepreneurs Drive People Movers to Success?

solo travelers or small groups. You step inside, press a button for your destination, the door closes, and off you go down a narrow track. Two minutes later—presto, the door opens again and you alight at your destination. You've arrived for your meeting on time and... View Details

Keywords: by Martha Lagace; Transportation

September 2019
Article

Trading Networks with Frictions

By: Tamás Fleiner, Ravi Jagadeesan, Zsuzsanna Jankó and Alexander Teytelboym

We show how frictions and continuous transfers jointly affect equilibria in a model of matching in trading networks. Our model incorporates distortionary frictions such as transaction taxes and commissions. When contracts are fully substitutable for firms, competitive... View Details

Keywords: Trading Networks; Frictions; Competitive Equilibrium; Matching With Contracts; Stability; Trail Stability

Read Now

January 1998 (Revised September 1998)
Case

Staples (A)

By: Myra M. Hart, Marco Iansiti and Barbara Feinberg

Chronicles development of a new business concept. Starts with Stemberg's search for a new employment opportunity, then provides details of his decision to launch a new venture concept through careful matching of personal capabilities and experience against a variety of... View Details

Keywords: Marketing; Personal Development and Career; Entrepreneurship; Management Skills; Retail Industry

19 Oct 2017
Working Paper Summaries

Games of Threats

Keywords: by Elon Kohlberg and Abraham Neyman; Education

14 Jul 2006
Op-Ed

The Case for Consumer-Driven Medicaid

The Medicaid program provides a much needed health insurance safety net for 52 million of our nation's poor and medically needy, but its price tag threatens the financial stability of the states, growing 9.5 percent in 2004 alone—far in excess of revenues. Fiscally... View Details

Keywords: by Regina E. Herzlinger

Article

Industrial Ecology and Competitiveness

By: Daniel Esty and Michael E. Porter

In the emerging field of industrial ecology one of the unsettled questions is the degree to which design for the environment, closing energy and materials loops, and other industrial ecology concepts apply at the firm level. In this article we examine this issue with a... View Details

Keywords: Competition