• Article

Marketing in the Age of Web 2.0

By: Jill Avery

Web 2.0 technologies empower consumers to create their own personalized experiences on the web, and to share them with others. Hence, web content is democratized and consumers' experiences online are largely social rather than individualistic. View Details

Keywords: Digital Marketing; Internet; Brands and Branding; Marketing; Marketing Communications; Internet and the Web; Social Media; Technology Industry; Technology Industry

Citation

Read Now

Related

Avery, Jill. "Marketing in the Age of Web 2.0." Simmons Magazine, SOM Edition 90, no. 3 (Fall 2008): 21.

• Web

Alumni

LOG IN For a more personalized visit Log in Mothers of Invention Mothers of Invention How three HBS alumnae are building a global community of women entrepreneurs For the Records In the midst of Austin’s buzzy music scene, Caren Kelleher... View Details

• Research Summary

Energy, IT, real estate, and sustainability

By: Rebecca M. Henderson

Professor Henderson’s current research focuses on the energy, information technology, and real estate sectors and the challenges firms encounter as they attempt to act in more sustainable ways. This work is an outgrowth of her decade-long examination of the... View Details

• Research Summary

Overview

By: Ethan S. Bernstein

I have spent my career studying novel talent management practices and their effect on collaboration and performance. My core research focuses on two interrelated organizational trends that have become salient in the 21st century: workplace transparency (who gets to... View Details

Keywords: Privacy; Transparency; Productivity; Field Experiments; Communication; Design; Human Resources; Leadership; Management; Organizational Design; Organizational Structure; Performance; Groups and Teams; Networks; Behavior; Social and Collaborative Networks; Satisfaction; North America; Europe; Asia; China; Japan; Latin America

• 24 Aug 2018
• Blog Post

Meet the MS/MBA: Engineering Sciences Class of 2020

advisors, the chance to experience five design cycles, and the opportunity to tap into Harvard’s vast network of leaders and founders, these students will leave Harvard with 2 degrees and the toolkit they need to become leaders of View Details

• 04 Apr 2016
• HBS Seminar

Shelley Correll, Stanford University

• August 2016
• Supplement

CEO Succession at Cisco (B): Announcement Strategy

By: Boris Groysberg, J. Yo-Jud Cheng and Annelena Lobb

Supplements the (A) case (417-031). This case supplement describes Cisco’s communications strategy around the CEO announcement, which focused on controlling the narrative and avoiding leaks. The strategy included both internal and external processes aimed at... View Details

Keywords: Management Succession; Communication Strategy; Technology Industry

Citation

Purchase

Related

Groysberg, Boris, J. Yo-Jud Cheng, and Annelena Lobb. "CEO Succession at Cisco (B): Announcement Strategy." Harvard Business School Supplement 417-032, August 2016.

• 08 Jul 2024
• Research & Ideas

The Critical Computer Science Principles Every Strategic Leader Needs to Know

do in recognizing and then communicating the user’s commands. Understanding the various levels can help managers focus on the big concepts without getting mired in minutiae. Technology systems consist of... View Details

Keywords: by Ben Rand; Technology; Technology

• January 2021 (Revised October 2021)
• Case

eToro: Building the World's Largest Social Trading Network

By: Elie Ofek and Danielle Golan

Social trading platform eToro was preparing for the launch of its expanded offering in the U.S. The company faced critical decisions regarding product-market fit, go-to-market strategy, positioning and monetization. Moreover, it faced the challenge of how best to make... View Details

Keywords: Social Trading Platform; Investment; Social and Collaborative Networks; Marketing Strategy; Expansion; Digital Platforms

Citation

Educators

Purchase

Related

Ofek, Elie, and Danielle Golan. "eToro: Building the World's Largest Social Trading Network." Harvard Business School Case 521-057, January 2021. (Revised October 2021.)

• Profile

Francesca Ioffreda

creating the conditions for a successful internship. They were excellent at communicating with me throughout the internship process and made me feel like part of the team immediately. My manager solicited my feedback on potential... View Details

Keywords: Health Care

Debora L. Spar

Debora Spar is the Jaime and Josefina Chua Tiampo Professor of Business Administration at Harvard Business School and Senior Associate Dean for Business and Global Society. Her current research focuses on issues of gender and technology, and the interplay between... View Details

Keywords: communications; communications; communications; communications; communications; communications; communications; communications; communications; communications

• January 2020 (Revised March 2020)
• Case

Huawei: A Global Tech Giant in the Crossfire of a Digital Cold War

By: William C. Kirby, Billy Chan and John P. McHugh

By 2020, Ren Zhengfei, CEO of Huawei, had transformed the small telephone switch manufacturer he founded in 1987 into a $120 billion telecommunications company poised to lead the lucrative rollout of fifth-generation (5G) cellular networks. However, an emerging... View Details

Keywords: International Strategy; Government And Business; Digital Infrastructure; Political Risk; Information Technology; Infrastructure; Business and Government Relations; Government and Politics; Information Infrastructure; Technology Industry; China; United States

Citation

Educators

Purchase

Related

Kirby, William C., Billy Chan, and John P. McHugh. "Huawei: A Global Tech Giant in the Crossfire of a Digital Cold War." Harvard Business School Case 320-089, January 2020. (Revised March 2020.)