Publications

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09 Feb 2011
Working Paper Summaries

Sustainable Cities: Oxymoron or the Shape of the Future?

Keywords: by Annissa Alusi, Robert G. Eccles, Amy C. Edmondson & Tiona Zuzul

October 1999 (Revised March 2000)
Case

HP Consumer Products Business Organization: Distributing Printers via the Internet

By: Rajiv Lal, Kirthi Kalyanam, Shelby Mc Intyre and Edie Prescott

In spring 1998, Pradeep Jotwani, vice president and general manager of the Consumer Products Business Organization of the Hewlett-Packard Co. (HP), was contemplating the increasing success of e-commerce and its implications for his division. The consumer products group... View Details

Keywords: Decision Choices and Conditions; Marketing Channels; Business Processes; Problems and Challenges; Partners and Partnerships; Sales; Business Strategy; Information Technology; Consumer Products Industry

23 Jun 2023
HBS Case

This Company Lets Employees Take Charge—Even with Life and Death Decisions

ideas, bring them together, and send out the best ones, while still trying to ensure that there is no layer of management to take control away from the nurses,” Bernstein says. Technology (BuurtzorgWeb) serves as the main way nurses View Details

Keywords: by Annelena Lobb; Health

August 2011 (Revised July 2014)
Case

Social Innovation at Salesforce.com

By: Christopher Marquis, Marley C. Kornreich and Bobbi Thomason

Salesforce.com recently implemented an innovative social enterprise business model whereby the Salesforce.com Foundation funds its operations and grant budget by selling discounted salesforce.com software licenses to nonprofits and education clients. The case recounts... View Details

Keywords: Innovation and Invention; Corporate Entrepreneurship; Corporate Social Responsibility and Impact; Business Model; Information Technology; Leading Change; Problems and Challenges

13 Jan 2003
Research & Ideas

The Subconscious Mind of the Consumer (And How To Reach It)

same research was helpful in crafting a communication strategy for the new line and in selecting a name for this new offering. Q: We hear a lot about how technology is revolutionizing our ability to... View Details

Keywords: by Manda Mahoney

14 Dec 2021
Op-Ed

To Change Your Company's Culture, Don't Start by Trying to Change the Culture

something you fix Consider Vince Forlenza’s experience, as former CEO of medical technology maker Becton Dickinson, in developing a more innovative culture to meet the changing competitive landscape. He recently told me, “The barrier that... View Details

Keywords: by Michael Beer

Research Summary

Clinical Trials as a setting for Health Policy and Management Research

The clinical trial marketplace is in flux. A decade ago, pharmaceutical firms almost exclusively conducted the study of their novel drug compounds within major academic medical centers. But today, industry-sponsored clinical trials are increasingly using community... View Details

07 Mar 2023
HBS Case

ChatGPT: Did Big Tech Set Up the World for an AI Bias Disaster?

understanding of the underlying technology that powers these systems, she is ringing the alarm: You have to slow down to ensure that the data that these systems are trained on aren’t inaccurate or biased,” says Neeley, who is senior... View Details

Keywords: by Scott Van Voorhis; Technology

07 Feb 2022
Research & Ideas

Digital Transformation: A New Roadmap for Success

the emotional side of digital transformation Digital transformation can be bewildering and exhausting for leaders and employees alike. Emerging digital technologies are disrupting everything from supply chains and manufacturing to selling... View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards

20 Mar 2014
Working Paper Summaries

Waste, Recycling and Entrepreneurship in Central and Northern Europe, 1870-1940

Keywords: by Geoffrey Jones & Andrew Spadafora

February 1999
Case

Lifeline Systems, Inc. (B)

By: H. Kent Bowen and Marilyn Matis

In 1997, Lifeline Systems continues to grow its service business to $32 million, 56% of the company's total revenues. More local hospital Lifeline programs turn over their monitoring service to Lifeline Central, expanding the company's subscriber base by 30%. The... View Details

Keywords: Health Care and Treatment; Information Technology; Expansion; Cost Management; Growth and Development Strategy; Partners and Partnerships; Change; Customer Relationship Management; Service Operations; Age; Investment; Technology Industry; Technology Industry; Cambridge; Boston

January 2001 (Revised June 2001)
Case

COFIDIS

An offspring of French catalog marketer 3 Suisses, and a popular sponsor of Tour de France, Cofidis sells consumer credit over the phone, defying conventional banking with a product policy and a communication strategy that perfectly fits the company's comparative... View Details

Keywords: Marketing Strategy; Internet and the Web; Marketing Communications; Competitive Advantage; Product; Credit; Financial Services Industry; France

23 Jan 2008
First Look

First Look: January 23, 2008

for Integration of Medicine and Innovative Technology (CIMIT) Harvard Business School Case 608-036 Translating innovative ideas form the clinician to the patient remains a major problem in the field of medicine. Dr. John Parrish and... View Details

Keywords: Martha Lagace

April 2001 (Revised February 2003)
Case

Moore Medical Corporation

Moore Medical is a medium-sized distributor of medical supplies to practitioners, such as podiatrists and emergency medical technicians. At the time of the case, it has relied on traditional customer channels such as catalogs, phones, and faxes to communicate product... View Details

Keywords: Change Management; Internet and the Web; Marketing Communications; Information Technology; Order Taking and Fulfillment; Medical Devices and Supplies Industry; Distribution Industry

17 Aug 2020
Research & Ideas

What the Stockdale Paradox Tells Us About Crisis Leadership

the way to work, gyms, housecleaners—are shuttered or more difficult to access. Masks must be found and worn and cleaned. Simple conversations require managing new technologies and protocols. Even walking down the street requires a level... View Details

Keywords: by Boris Groysberg and Robin Abrahams

March 2016 (Revised May 2021)
Supplement

IBM and the Reinvention of High School (C): Toward P-TECH's Rapid National Expansion

By: Rosabeth Moss Kanter and Kelsi Stine-Rowe

In early 2016, Stanley Litow, IBM's Vice President of Corporate Citizenship and Corporate Affairs and President of the IBM International Foundation, made his travel arrangements for still another flight from New York to discuss possibilities for application of a new... View Details

Keywords: IBM; P-TECH; Stanley Litow: Robin Willner; Cuomo; Scaling; Innovation; New York State; New York City; Business Model; Innovation Strategy; Innovation Leadership; Education; Business and Community Relations; Change; Growth and Development; Technology Industry; New York (state, US); New York (city, NY)

April 2015
Teaching Plan

Codecademy: Monetizing a Movement?

By: Jeffrey J. Bussgang and Lisa Mazzanti

This is a Teaching Plan for the case on Codecademy, an open-platform, online community for learning computer programming, launched in 2011. By 2014, the company had raised a total of $12.5 million in funding and was, on many fronts, an overwhelming success. However,... View Details

Keywords: Business Model; Internet and the Web; Open Source Distribution; Social Entrepreneurship; Education