Publications

October 2023 (Revised March 2024)
Case

Fortinet: Cybersecurity Pioneer Ken Xie Considers the Long Game

By: Tsedal Neeley, Jeff Huizinga and Emily Grandjean

Ken Xie, cofounder of cybersecurity giant Fortinet, faced a critical decision that would validate his leadership. Fortinet became the industry’s second-largest pureplay cybersecurity firm by developing differentiated hardware and investing in R&D. However, after a... View Details

Keywords: Leadership Development; Leadership Style; Marketing Strategy; Communication Strategy; Cybersecurity; Competitive Advantage; Information Technology Industry; United States; Sunnyvale

14 Apr 2014
Working Paper Summaries

Facts and Figuring: An Experimental Investigation of Network Structure and Performance in Information and Solution Spaces

Keywords: by Jesse Shore, Ethan Bernstein & David Lazer

22 Apr 2021
Blog Post

Launching the Women in Tech Initiative at HBS

behind the group was to address the lack of diversity in technology and provide a platform to connect HBS women as they embark on their own journey in technology. The Motivation Historically, women faced widespread challenges in gaining... View Details

16 Sep 2013
Research & Ideas

Earnings Calls That Get Lost in Translation

preliminary stages of expanding the study to take a look at managers'/executives' communication style in different parts of the world to determine if there are cultural differences both in the way firms View Details

Keywords: by Dina Gerdeman

March 2008 (Revised April 2008)
Supplement

Opening Dot EU (B)

By: Benjamin Edelman

EURid considers possible market mechanisms to allocate initial domain names within the Internet's newly-created "dot EU." European Union regulations and community norms substantially constrain EURid's approach, preventing the use of the most natural economic mechanisms... View Details

Keywords: Governing Rules, Regulations, and Reforms; Internet and the Web; Resource Allocation; Auctions; Information Industry; Europe

Profile

Ruzwana Bashir

Ruzwana Bashir is one of those talented people who could have taken a variety of paths to success. But Bashir, who grew up in North Yorkshire town in a small community of British-Pakistani families, knew from a young age that she wanted... View Details

November 1999 (Revised June 2000)
Case

FairMarket: Managing Business Development

By: William A. Sahlman, Michael J. Roberts and Cathy Taylor

Describes the evolution of FairMarket, a provider of turnkey auction services to community and merchant Web sites. Describes several deals that the CEO must negotiate, requiring a view of the company's valuation. View Details

Keywords: Partners and Partnerships; Internet and the Web; Valuation; Negotiation Deal; Auctions; Growth and Development Strategy; Web Services Industry

Find at Harvard

08 Nov 2013
News

Harvard Professor Sees Google's Illegal Revenue Over $1 Billion

25 Feb 2015
Lessons from the Classroom

Scholars and Students Unpack the Digital Business Revolution

hedge fund, an Amazon employee focused on retail data, and a forecaster at General Electric," says HBS David Sarnoff Professor of Business Administration Marco Iansiti, who serves as faculty chair of the initiative and head of the View Details

Keywords: by Julia Hanna; Technology; Technology

February 2014
Teaching Note

The Slingshot: Improving Water Access

By: John A. Quelch

Entrepreneur Dean Kamen has inked a multimillion dollar partnership with Coca-Cola (CC) to mass produce and distribute the Slingshot, a low energy device that can convert raw sewage into potable water for poor people and communities in developing economies. View Details

Keywords: DEKA; Dean Kamen; Coca-Cola; Technological Innovation; Innovation Strategy; Commercialization; Marketing; Marketing Strategy; Food and Beverage Industry; Health Industry; North Africa; South Africa; Asia; South America

02 Jan 2019
What Do You Think?

SUMMING UP: Do We Need an Artificial Intelligence Czar?

think? Original Column The global community faces staggering challenges this century. We spent much of the 20th century learning how to get along with each another. According to data collected and analyzed by Harvard cognitive... View Details

Keywords: by James Heskett; Technology

23 Dec 2002
Research & Ideas

Partnering and the Balanced Scorecard

assets, including customer relationships; innovative products and services; high-quality and responsive operating processes; skills and knowledge of the workforce; the information technology that supports the workforce and links the firm... View Details

Keywords: by Robert S. Kaplan & David P. Norton

January 2022
Case

Tomorrow.io Goes to Space

By: Joshua Lev Krieger, Abhishek Nagaraj and James Barnett

This case study explores the evolution of Tomorrow.io, a weather forecasting technology company, as it pivoted toward building and launching space-based weather radar satellites. This strategic shift was driven by the company's ambition to overcome data limitations in... View Details

Keywords: Communication; Competency and Skills; Engineering; Globalization; Innovation and Invention; Performance; Information Technology; Aerospace Industry

October 2022 (Revised July 2025)
Case

Driving Decarbonization at BMW

By: Shirley Lu, George Serafeim and Michael W. Toffel

The case describes BMW’s electrification and decarbonization strategy, and how the company measured carbon emissions throughout the life cycle of its vehicles and used tools like carbon abatement cost curves to evaluate decarbonization opportunities. In mid-2022,... View Details