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      Communication TechnologiesRemove Communication Technologies →

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      • March 1994 (Revised October 1994)
      • Case

      Reading Energy

      By: Forest L. Reinhardt
      Reading Energy builds facilities that produce energy from nontraditional fuels. A privately held, entrepreneurial organization, it has spent six years developing a plan to build a waste-to-energy plant in the town of Robbins, Illinois. The plant would burn municipal... View Details
      Keywords: Energy Generation; Wastes and Waste Processing; Business and Community Relations; Business Plan; Agreements and Arrangements; Contracts; Risk and Uncertainty; Government and Politics; Environmental Sustainability; Business Strategy; Energy Industry; Utilities Industry; Illinois
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      Reinhardt, Forest L. "Reading Energy." Harvard Business School Case 794-102, March 1994. (Revised October 1994.)
      • January 1994
      • Case

      ABC Sales and Service Division: A Case Study of Personal and Organizational Transformation

      By: D. Quinn Mills, Brock W. Orwig, Janet M. Pumo, Todd C. Stilson and Richard C. Wei
      In the midst of dramatic changes in the information systems industry and declining profits at the ABC Co., the vice president in charge of the sales and service division, Jeff, and his managers attempt to transform their division. The transformation gets off to a good... View Details
      Keywords: Organizational Change and Adaptation; Transformation; Motivation and Incentives; Resignation and Termination; Communication; Business or Company Management; Information Technology Industry
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      Mills, D. Quinn, Brock W. Orwig, Janet M. Pumo, Todd C. Stilson, and Richard C. Wei. "ABC Sales and Service Division: A Case Study of Personal and Organizational Transformation." Harvard Business School Case 494-075, January 1994.
      • October 1993 (Revised September 1994)
      • Case

      Northern Telecom (A): Greenwich Investment Proposal (Condensed)

      By: Robert J. Dolan
      The business products division has developed a business proposal asking for $50 million to fund the creation of a new telephone system for the small business market. The company's last entry into this marketplace lost $70 million. The new product would face 100... View Details
      Keywords: Risk and Uncertainty; Communication Technology; Market Entry and Exit; Corporate Entrepreneurship; Investment; Product Development; Telecommunications Industry; Canada
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      Dolan, Robert J. "Northern Telecom (A): Greenwich Investment Proposal (Condensed)." Harvard Business School Case 594-051, October 1993. (Revised September 1994.)
      • October 1993
      • Article

      Developer-user Interaction and User Satisfaction in Internal Technology Transfer

      By: D. A. Leonard-Barton and D. Sinha
      Keywords: Relationships; Information Technology; Communication; Customer Satisfaction
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      Leonard-Barton, D. A., and D. Sinha. "Developer-user Interaction and User Satisfaction in Internal Technology Transfer." Academy of Management Journal 36, no. 5 (October 1993): 1125–1139.
      • June 1993 (Revised December 1995)
      • Case

      Frito-Lay, Inc.: The Navigator Project (A)

      By: Lynda M. Applegate, Richard O. Mason and Melinda Conrad
      Provides an overview of the company's recent organizational changes followed by a discussion of the company's new sales promotion software, "Promotion Planner." The president of Frito-Lay's central division must decide how he should proceed with the rollout of this new... View Details
      Keywords: Information Technology; Technology Adoption; Organizational Change and Adaptation; Trends; Innovation Strategy; Marketing Communications; Decision Choices and Conditions; Food and Beverage Industry; Manufacturing Industry
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      Applegate, Lynda M., Richard O. Mason, and Melinda Conrad. "Frito-Lay, Inc.: The Navigator Project (A)." Harvard Business School Case 193-025, June 1993. (Revised December 1995.)
      • April 1993 (Revised July 1994)
      • Case

      MathSoft, Inc. (A)

      By: V. Kasturi Rangan
      MathSoft's VP of sales has doubled the size of the company's direct field sales force to support the launch of a new, high-end workstation software product priced at almost $9,000. However, sales of the new product are far below plan. At the same time, the VP of... View Details
      Keywords: Information Technology; Corporate Entrepreneurship; Applications and Software; Communication Strategy; Salesforce Management; Marketing Channels; Advertising; Product Launch; Information Technology Industry; Information Technology Industry; United States
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      Rangan, V. Kasturi. "MathSoft, Inc. (A)." Harvard Business School Case 593-094, April 1993. (Revised July 1994.)
      • April 1993 (Revised June 1994)
      • Supplement

      MathSoft, Inc. (B)

      By: V. Kasturi Rangan
      Describes the president's decision regarding MathSoft's marketing channels and communications methods, and the company's sales results during the next five quarters. The (A) case market response model is also updated. View Details
      Keywords: Communication Technology; Forecasting and Prediction; Curriculum and Courses; Learning; Knowledge Sharing; Growth and Development Strategy; Marketing Channels; Education Industry
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      Rangan, V. Kasturi. "MathSoft, Inc. (B)." Harvard Business School Supplement 593-095, April 1993. (Revised June 1994.)
      • April 1993 (Revised December 2001)
      • Case

      General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (B)

      By: F. Warren McFarlan and Katherine Seger
      Designed to look at outsourcing from the perspective of a major computer services company trying to get into the business. View Details
      Keywords: Communication Technology; Business Startups; Business Plan; Business Strategy; Job Cuts and Outsourcing; Financial Management; Management Teams; Communication Strategy; Organizational Design; Product Design; Accounting; Activity Based Costing and Management; Information Technology Industry; Information Technology Industry
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      McFarlan, F. Warren, and Katherine Seger. "General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (B)." Harvard Business School Case 193-145, April 1993. (Revised December 2001.)
      • April 1993 (Revised May 1993)
      • Case

      Northern Telecom (A): Greenwich Investment Proposal

      By: Robert J. Dolan
      The business products division has developed a business proposal asking for $50 million to fund the creation of a new telephone system for the small business market. The company's last entry into this marketplace lost $70 million. The new product would face 100... View Details
      Keywords: Risk and Uncertainty; Communication Technology; Market Entry and Exit; Corporate Entrepreneurship; Investment; Product Development; Telecommunications Industry; Canada
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      Dolan, Robert J. "Northern Telecom (A): Greenwich Investment Proposal." Harvard Business School Case 593-103, April 1993. (Revised May 1993.)
      • April 1993 (Revised June 1993)
      • Case

      Northern Telecom (B): The Norstar Launch

      By: Robert J. Dolan
      Northern Telecom has spent $50 million to develop a new family of telephone systems for small businesses. The investment proposal was justified on the basis of appreciable market share impact. Now, the project team must develop the appropriate supporting marketing... View Details
      Keywords: Communication Technology; Investment; Product Launch; Product Development; Telecommunications Industry; Canada; United States
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      Dolan, Robert J. "Northern Telecom (B): The Norstar Launch." Harvard Business School Case 593-104, April 1993. (Revised June 1993.)
      • April 1993 (Revised May 1994)
      • Case

      Prodigy Services Company (A)

      By: Lynn S. Paine
      Top executives of Prodigy Services Co. must decide how to respond when publicly accused of allowing anti-Semitic messages to be posted on the electronic bulletin boards of the company's interactive computer service. Can they defend free expression while at the same... View Details
      Keywords: Ethics; Values and Beliefs; Communication Intention and Meaning; Information Technology; Decision Making; Law; Management Teams; Information Technology Industry
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      Paine, Lynn S. "Prodigy Services Company (A)." Harvard Business School Case 393-126, April 1993. (Revised May 1994.)
      • February 1992 (Revised September 2003)
      • Case

      Beech-Nut Nutrition Corporation (A-1)

      By: Lynn S. Paine
      The CEO of Beech-Nut Nutrition Corp. must decide what to do when he receives information that the company's supply of apple juice concentrate may be adulterated. The concentrate is used in many of the company's juice products. It appears that others in the company may... View Details
      Keywords: Quality; Law; Ethics; Nutrition; Management Teams; Decisions; Business or Company Management; Communication; Governance Compliance; Information Management; Corporate Finance; Food and Beverage Industry; United States
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      Paine, Lynn S. "Beech-Nut Nutrition Corporation (A-1)." Harvard Business School Case 392-084, February 1992. (Revised September 2003.)
      • January 1992 (Revised December 1994)
      • Background Note

      Note on E-Mail and Privacy: U.S. Law and Company Policies

      By: Lynn S. Paine
      Describes the legal landscape of employee privacy as it applies to e-mail interception: the various legal theories on which a privacy claim might be based and proposed federal legislation relevant to the subject. Also describes the policies companies like UPS,... View Details
      Keywords: Risk and Uncertainty; Information; Rights; Government Legislation; Internet and the Web; Interpersonal Communication; Ethics; Theory; Policy; Employees
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      Paine, Lynn S. "Note on E-Mail and Privacy: U.S. Law and Company Policies." Harvard Business School Background Note 392-074, January 1992. (Revised December 1994.)
      • November 1991 (Revised January 1995)
      • Case

      Teradyne Japan

      By: Michael Y. Yoshino
      Describes a parent-subsidiary relationship in the high technology industry. The subsidiary, located in Japan, has been expanding its activities throughout the 1980s in the face of stiff local competition. Examines the dilemma facing corporate and country management as... View Details
      Keywords: Relationships; Mergers and Acquisitions; Expansion; Competition; Business or Company Management; Communication; Buildings and Facilities; Business Subsidiaries; Japan
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      Yoshino, Michael Y. "Teradyne Japan." Harvard Business School Case 392-031, November 1991. (Revised January 1995.)
      • October 1991 (Revised June 1996)
      • Case

      Lotus MarketPlace: Households

      By: Lynn S. Paine
      Managers at Lotus and Equifax must decide what to do about their new jointly developed database and software product Lotus MarketPlace which has been criticized as a threat to individual privacy. The Product, which would allow small businesses to buy targeting mail... View Details
      Keywords: Information; Business or Company Management; Rights; Ethics; Marketing Communications; Applications and Software; Product Marketing; Information Technology Industry
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      Paine, Lynn S. "Lotus MarketPlace: Households." Harvard Business School Case 392-026, October 1991. (Revised June 1996.)
      • March 1991 (Revised July 1993)
      • Case

      Kyocera Corp.

      By: John P. Kotter
      Examines the three factors critical to this company's remarkable success in the high tech field. The first factor is the founder, Dr. Inamori's powerful leadership. The second is the strong corporate culture or philosophy of the firm. The third element in Kyocera's... View Details
      Keywords: Customer Relationship Management; Information Infrastructure; Leadership Style; Management Systems; Management Style; Organizational Culture; Practice; Profit; Planning; Technology Industry; Technology Industry
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      Kotter, John P. "Kyocera Corp." Harvard Business School Case 491-078, March 1991. (Revised July 1993.)
      • December 1990
      • Case

      Allen-Bradley's ICCG: Repositioning for the 1990s

      By: Nitin Nohria
      Allen-Bradley's Industrial Computer and Communication Group (ICCG) underwent a period of rapid transformation in the 1980s, instituting a wide array of innovations from product development to information systems. In 1990 the Ohio-based group announced a major... View Details
      Keywords: Organizational Change and Adaptation; Technological Innovation; Information Technology; Organizational Culture; Business Organization; Problems and Challenges; Information Technology Industry
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      Nohria, Nitin. "Allen-Bradley's ICCG: Repositioning for the 1990s." Harvard Business School Case 491-066, December 1990.
      • November 1990 (Revised May 1994)
      • Case

      Microsoft Corp.: Office Business Unit

      By: Marco Iansiti
      Describes the development of a new word processing software package, Word for Windows. The major focus is how the development process should be improved to reduce schedule slips and cost overruns. Some of the issues raised are: the use of schedules in managing... View Details
      Keywords: Communication Strategy; Cost Management; Business or Company Management; Time Management; Product Development; Programs; Projects; Information Infrastructure; Applications and Software; Information Technology Industry
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      Iansiti, Marco. "Microsoft Corp.: Office Business Unit." Harvard Business School Case 691-033, November 1990. (Revised May 1994.)
      • July 1990 (Revised August 1995)
      • Case

      Symantec--1982-90

      By: Nitin Nohria
      As Symantec grew from a small, upstart software development company to a major player in the software development industry, the channels of information flow and the internal communication needs of the company became more complex. The geographically-dispersed structure... View Details
      Keywords: Applications and Software; Communication Technology; Communication; Organizational Change and Adaptation; Employee Relationship Management; Growth and Development; Knowledge Dissemination; Knowledge Sharing; Knowledge Management; Information Technology Industry; United States
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      Nohria, Nitin. "Symantec--1982-90." Harvard Business School Case 491-010, July 1990. (Revised August 1995.)
      • 1989
      • Chapter

      Collaborative Arrangements and Global Technology Strategy: Some Evidence from the Telecommunications Equipment Industry

      By: Gary P. Pisano and David Teece
      Keywords: Global Strategy; Innovation Strategy; Communication Technology; Agreements and Arrangements; Cooperation; Telecommunications Industry
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      Pisano, Gary P., and David Teece. "Collaborative Arrangements and Global Technology Strategy: Some Evidence from the Telecommunications Equipment Industry." In Research on Technological Innovation, Management, and Policy. Vol. 4, edited by Richard S. Rosenbloom and Robert A. Burgelman. Greenwich, CT: JAI Press, 1989.
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