Publications

August 1983 (Revised May 1985)
Case

Jamestown Co.

By: Benson P. Shapiro and Edward J. Hoff

In May 1983 Ms. Katherine O'Brien, vice president of marketing, was deciding whether Jamestown should discontinue the use of independent representatives in favor of a direct company salesforce. Jamestown sold informal stoneware dinnerware through department and gift... View Details

Keywords: Decision Making; Leadership Style; Marketing Channels; Salesforce Management

April 1998
Case

Geffen Records

By: Jeffrey F. Rayport

Geffen Records faces new challenges due to emerging technologies, namely, streaming audio and CD-recordable drives. These technologies have the ability to reshape the foundation on which the music industry is founded. A rewritten version of an earlier case. View Details

Keywords: Technological Innovation; Change Management; Distribution Channels; Music Industry

07 Aug 2000
Research & Ideas

Rocket Science Retailing

because in seeking to understand the differences in those forecasts, managers can explore the assumptions implicit in their forecasting techniques. Take Old Navy, a division of the Gap. The company blends bottom-up and top-down... View Details

Keywords: by Marshall L. Fisher, Ananth Raman & Anna Sheen McClelland; Retail

June 2013 (Revised March 2014)
Case

Hennes & Mauritz, 2000

By: John R. Wells and Galen Danskin

In 2000, Hennes & Mauritz (H&M) was the second-largest and most global player in the fashion retail business. It operated 682 stores, 80% of them outside its home country of Sweden, and achieved revenues of $3.0 billion and operating profits of $375 million. In 1999,... View Details

Keywords: Strategy; Strategy Alignment; Strategic Planning; Fashion; Risk Management; Competition; Problems and Challenges; Management Teams; Globalized Firms and Management; Expansion; Distribution Channels; Retail Industry; Fashion Industry; Sweden

12 Oct 1999
Research & Ideas

Rapid Response: Inside the Retailing Revolution

of products at low prices." As a number of other leading retailers followed suit and as data collection and computing methods became more sophisticated, once autonomous units found themselves part of an "information-integrated" channel... View Details

Keywords: by James E. Aisner; Apparel & Accessories; Fashion; Consumer Products; Manufacturing; Retail

19 Jul 2010
Research & Ideas

How Mercadona Fixes Retail’s ’Last 10 Yards’ Problem

about how poor operational decisions create unnecessary complications that lead to quality problems and lower labor productivity and, in general, make life hard for retail employees." Ton is interested in demonstrating how operations can be designed and View Details

Keywords: by Julia Hanna; Retail; Food & Beverage

18 Apr 2005
Research & Ideas

Prosper with Multi-Channel Retailing

channels are our most valuable customers.— Susan Vobejda, Gap Inc. Susan Vobejda (HBS MBA '97), senior director of brand management at Gap Inc., agreed with Nuzzo that the Internet works best in support of... View Details

Keywords: by Julie Jette; Consumer Products; Retail

01 Oct 2020
What Do You Think?

Are CEOs the Wrong Leaders for Stakeholder Capitalism?

Interorganizational management in a channel of distribution is a complex matter. But it doesn’t hold a candle to the complexity of stakeholder capitalism, as suggested by responses to this month’s column on... View Details

Keywords: by James Heskett

September 1986
Case

BOC Group: Ohmeda (A)

The president of Ohmeda, a wholly owned company of the BOC Group, plans to grow the company's medical equipment sales from $95 million in 1985 to $158 million in five years by focusing on the sale of "high-tech" equipment. At the same time, the president expects to... View Details

Keywords: Marketing Communications; Salesforce Management; Marketing Channels; Medical Devices and Supplies Industry

June 1998 (Revised April 1999)
Case

Wiegandt GmbH Cologne

By: Dwight B. Crane and Mathew M Millett

The credit department of Wiegandt, a furniture manufacturer, is evaluating the financial condition of two stores that retail the company's furniture. View Details

Keywords: Financial Condition; Credit; Financial Management; Distribution Channels; Profit; Management Analysis, Tools, and Techniques; Financial Strategy; Manufacturing Industry

October 2000 (Revised April 2005)
Case

Z Corporation

By: Joseph B. Lassiter III, Matthew C. Lieb and Tom Clay

Tom Clay, president of Z Corp., and founder/CEO Marina Hatsopolous must decide between using a direct sales force or using a value-added reseller to begin selling the company's new 3-D printing prototype manufacturing system. View Details

Keywords: Technological Innovation; Salesforce Management; Distribution Channels; Conflict and Resolution; Technology Industry

22 Jan 2001
Research & Ideas

Control Your Inventory in a World of Lean Retailing

with high variance. (See the exhibit "A Better Way to Manage Inventory.") The first test shows a scenario in which a manufacturer is most concerned about keeping its big retail customers happy by maintaining very high order... View Details

Keywords: by Frederick H. Abernathy, John T. Dunlop, Janice H. Hammond & David Weil; Consumer Products

06 Jul 2015
Research & Ideas

Money and Quotas Motivate the Sales Force Best

just given it—conditional versus unconditional. Doug J. Chung, an assistant professor in the Marketing unit, and Das Narayandas, the James J. Hill Professor of Business Administration, explain what kind of bump managers can expect from... View Details

Keywords: by Roberta Holland; Retail

17 Mar 2015
Research & Ideas

Where Did My Shopping Mall Go?

formats now fit only a narrow segment of the population. Finally, much of retail growth over the last three decades has relied on aggregating volume to support a large store infrastructure. However, this volume may not materialize in any View Details

Keywords: by Sean Silverthorne; Retail

14 Oct 2013
Research & Ideas

Blockbuster! Why Star Power Works

and marketing. Retailers, for instance, will be inclined to give bigger bets more shelf space, and we know that in itself is a key driver of sales. Q: If you were to pick a manager to execute a blockbuster strategy, what attributes would... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

19 Nov 2001
Research & Ideas

Wrapping Your Alliances In a World Wide Web

chain management and advanced planning and scheduling software embed more advanced algorithms than their predecessors and offer the possibility of optimizing decisions across an entire supply chain, as opposed to within single firms. 52... View Details

Keywords: by Andrew McAfee

September 1994
Teaching Note

Bose Corporation: The JIT II Program (A), (B), (C), (D), and Videotape TN

By: Roy D. Shapiro and Bruce Isaacson

Teaching Note for (9-694-001), (9-694-002), (9-694-003), (9-694-004), and (9-695-504). View Details

Keywords: Distribution Channels; Customer Relationship Management