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Show Results For
- All HBS Web
(898)
- People (2)
- News (146)
- Research (669)
- Events (4)
- Multimedia (1)
- Faculty Publications (406)
- March 2011 (Revised July 2011)
- Case
Vestas' World of Wind
By: Thomas J. Steenburgh and Elena Corsi
The wind turbine manufacturer Vestas launched the industry's first highly localized and customized new product launch campaigns which used also new tools such as web 2.0 platforms. Used to operate in a market where demand exceeded supply, Vestas had lost contact with... View Details
Keywords: Customer Focus and Relationships; Marketing Channels; Internet and the Web; Product Launch; Demand and Consumers; Advertising Campaigns; Global Strategy; Customization and Personalization; Business and Stakeholder Relations; Finance; Product Marketing; Technology Adoption; Energy Industry
Steenburgh, Thomas J., and Elena Corsi. "Vestas' World of Wind." Harvard Business School Case 511-121, March 2011. (Revised July 2011.)
- 10 Oct 2007
- First Look
First Look: First Look: October 10
hundreds of techniques to help managers decide which projects to fund. Yet despite the volume of proposed solutions, project selection has turned out to be an extremely difficult problem. A few selection techniques have become popular in... View Details
Keywords: Martha Lagace
- 13 Sep 2011
- First Look
First Look: September 13
(2006-2011) of distribution rationalization and consolidation at Ford. The financial crisis in the second half of 2008 forced GM and Chrysler into bankruptcy. Having completed the distribution overhaul work by 2011, its senior managers... View Details
Keywords: Sean Silverthorne
- 26 Oct 2010
- First Look
First Look: October 26, 2010
PublicationsSelling to Many Countries—Within the U.S. Authors:Frank V. Cespedes and Michael Wong Publication:MIT Sloan Management Review 52, no. 1 (fall 2010) Abstract In pursuing growth, many companies have plans to sell to emerging... View Details
Keywords: Sean Silverthorne
- 04 Feb 2014
- First Look
First Look: February 4
Publications August 2013 MIT Sloan Management Review The Art of Strategic Renewal By: Binns, Andy, J. Bruce Harreld, Charles A. O'Reilly, and Michael L. Tushman Abstract—In recent years, we have seen well-established companies such as... View Details
Keywords: Sean Silverthlorne
- 26 Jul 2016
- First Look
July 26, 2016
excellence with high-volume experts. Finally, we need better health information technology systems to facilitate knowledge transmission and communication. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51385 forthcoming Academy of View Details
Keywords: Sean Silverthorne
- 04 Sep 2018
- First Look
New Research and Ideas, September 4, 2018
business’s success. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54913 in press Management Science Communicating Warmth in Distributive Negotiations is Surprisingly Counter-productive By: Jeong, M., J. Minson, M.... View Details
Keywords: Dina Gerdeman
- 29 Jan 2013
- First Look
First Look: Jan. 29
reaping the benefits of FDI (which relate to when FDI will generate growth) and (2) the mechanisms by which FDI creates positive externalities (which relate to how FDI generates growth). Technology and Innovation Management... View Details
Keywords: Sean Silverthorne
- 06 Jun 2017
- First Look
First Look at New Research and Ideas: June 6, 2017
reallocation accounts for the majority of aggregate productivity gains, suggesting that ignoring this channel could lead to substantial bias in understanding the nature of gains from multinational production. Publisher's link:... View Details
Keywords: Sean Silverthorne
- 29 May 2018
- First Look
New Research and Ideas, May 29, 2018
February 2018 Journal of Accounting & Economics Bank CEO Materialism: Risk Controls, Culture and Tail Risk By: Bushman, Robert, Robert Davidson, Aiyesha Dey, and Abbie Smith Abstract—We investigate how the prevalence of materialistic bank CEOs has evolved over time... View Details
Keywords: Dina Gerdeman
- 27 Sep 2011
- First Look
First Look: September 27
demonstrates that SFP always enables truth to speak to power safely, and in a majority of cases enables senior teams to transform silent barriers into strengths, realign their organization's design and strategic management process with... View Details
Keywords: Sean Silverthorne
- 06 Mar 2012
- First Look
First Look: March 6
U.S. corporations, which enjoy ready access to the deepest capital markets in the world. Venture capital, for example, and the public equity markets that support it, has channeled money to innovative ideas that have transformed industries... View Details
Keywords: Sean Silverthorne
- 01 Jun 2012
- News
They Call Him Mr. China
Issue Focus: The Global Manager Perkowski Issue Focus: The Global Manager Around the World Think Locally, Act Globally Bringing Global Back Home On Wall Street, Jack Perkowski (MBA 1973) View Details
- 01 Mar 2008
- News
Innovation, Inc.
will help it thrive in captivity? Three professors in the School’s Entrepreneurial Management unit who focus on the study of creativity recognize the romantic allure of believing it’s a rare quality bestowed on a chosen few, but all agree... View Details
- 01 Sep 2006
- News
Faculty Books
Corporate Information Strategy and Management by Lynda M. Applegate, Robert D. Austin, and F. Warren McFarlan (Irwin/McGraw-Hill) This extensive collection of HBS cases devoted to IT gives an overview of contemporary information systems... View Details
- 30 Nov 2009
- Research & Ideas
Tracks of My Tears: Reconstructing Digital Music
Many products in those sectors are sold in a bundled form, so bundling strategies have always been a key topic for media and entertainment firms. But I learned that the rise of digital channels is introducing new questions. Executives are... View Details
- 01 Jun 2020
- News
Post-Office
has been the inability for folks to be able to manage their personal family lives with kids studying at home. Not everybody has a setup where partners are able to split the work. But outside of that, there’s the benefits of lower stress... View Details
- June 1997
- Supplement
Deaver Brown and Cross River, Inc.
In an interview with an HBS faculty member, Deaver Brown of Cross River, Inc. talks about how to get customers to distribute your product--knowledge of their objectives, knowing the deal, understanding your relative perspectives, flexibility, presenting the benefits to... View Details
Bhide, Amar. "Deaver Brown and Cross River, Inc." Harvard Business School Video Supplement 897-508, June 1997.
- Profile
Daniel Sheyner
he first tried to transition to private equity from consulting, looking for more ownership over his work. Because the consulting company he worked for wasn't targeted by private equity, he had to go out and sell himself. "Traditional recruiting View Details