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- All HBS Web
(997)
- People (1)
- News (177)
- Research (585)
- Events (9)
- Multimedia (3)
- Faculty Publications (375)
- 13 Sep 2021
- Research & Ideas
Science: The Unlikely Frontier for New Business Ideas
example, some filings for materials that prevent oxidation of medical implants and air filters with the potential to deactivate viruses didn’t cite any studies. Krieger’s findings show that patents in the same technology category that... View Details
Keywords: by Avery Forman
- 23 Jan 2013
- Research & Ideas
Three-Dimensional Strategy: Winning the Multisided Platform
sorting all these clothes." But with those additional inventory risks and associated expenses come greater control and higher absolute dollar margins. Growth is much easier and more capital efficient, however, under the MSP model. "eBay can open up a new product View Details
Keywords: by Julia Hanna
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
seduced?— Vicki P. Haupt, Steuben Glass "As consumer knowledge and appreciation for chocolate developed, Godiva wanted a voice that continued to lead the category in a distinct and premium way," she explains. "This is about... View Details
- 13 Apr 2009
- Research & Ideas
Kind of Blue: Pushing Boundaries with Miles Davis
bottom of the S). Then more people jump on board, and the take-up of the innovation accelerates (the steep middle of the S). Finally, the innovation starts to saturate the market, as everybody who wants one gets one, or every product in the View Details
- Web
Power and Influence for Positive Impact | HBS Online
styles and behaviors you use most frequently in various contexts. Description of silent animated video above: Learner completes an interactive question by dragging and dropping choices into two different categories Get social by... View Details
- Web
Privacy Policy & Legal Info | HBS Online
All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with or sold to any third parties. TEXT MESSAGE TERMS Please see our SMS Terms for details on SMS text messaging,... View Details
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
they were acquired by large corporations. Additionally, there may be product categories for which consumers reject underdog brand biographies. With hospitals, consumers believe that being externally disadvantaged jeopardizes quality and... View Details
Keywords: by Martha Lagace
- 31 May 2017
- What Do You Think?
Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?
years later another colleague relies on Amazon for delivery of dog food to a remote location in Maine at a price comparable to the local supermarket.) There is no question that Bezos has built a retailing juggernaut, one that is capturing the largest share of market in... View Details
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
surprisingly then, the day after the Super Bowl, the sales of antacids are higher by about 20 percent. Sixteen million people call in sick to work. The week leading up to the game there's a Super Bowl lift in categories like condiments,... View Details
- Research Summary
Sustainability and Integrated Reporting
A sustainable strategy for a company is one that enables it to create value for shareholders over the long term while contributing to a sustainable society. In doing so, it must balance the needs of different types of providers of financial capital (e.g.,... View Details
- Research Summary
Overview
The overarching goal of my research is to produce works that are influential and informative to both academics and practitioners in the field of operations management. To accomplish this, I collaborate with industry partners who provide knowledge about their field,... View Details
- 02 Aug 2010
- Research & Ideas
Modern Indian Art: The Birth of a Market
Market categories—SUVs, smartphones, hip replacement surgeons—help facilitate commerce and other "market exchanges" by providing a basis for comparison and valuation. If I am hunting for a new SUV, for example, I can quickly research that View Details
Keywords: by Sean Silverthorne
- 06 Dec 2021
- News
Action Plan: Whole Sale
Jet.com, and then, when Walmart acquired the young company, as vice president and general manager of the retail giant’s health and beauty e-commerce business. In that role, he saw the potential for the beauty category to be a pioneer of... View Details
- Web
1.7 Grading | MBA
1.7 Grading 1.0 Academic Information & Policies At the conclusion of each course, instructors give students one of four grades designated as Category I, II, III, and IV. These grades are reported to the Registrar’s Office. View Details
- 21 Mar 2017
- First Look
First Look at New Research, March 21
https://www.hbs.edu/faculty/Pages/item.aspx?num=52423 Category Kings and Commoners: How Market-Creation Efforts Can Undermine Firms' Standing in a New Market By: McDonald, Rory, and Kathleen Eisenhardt Abstract—New-industry pioneers... View Details
Keywords: Sean Silverthorne
- Web
Lucky Ones Coffee: Employing People with Disabilities | Information Technology
enterprise as it scales. Lucky Ones Coffee: Employing People with Disabilities was honored with four awards at the 45th Annual Telly Awards in 2024: Silver winner in the Social Issues non-broadcast category Bronze winner in the Education... View Details
- 13 Mar 2017
- Research & Ideas
Hiding Products From Customers May Ultimately Boost Sales
once, or if she sees them a few at a time throughout the season? “In product categories where the consumer is likely to purchase several products, the value of concealment tends to be positive” The answer depends on the product category,... View Details
- 02 Mar 2015
- Research & Ideas
Retail Reaches a Tipping Point—Which Stores Will Survive?
categories were immune to the Internet. We thought touch and feel was important in many categories. What we see today is that that assumption is no longer true. Think of how much jewelry is sold online—diamonds—it's incredible. Q: Does... View Details
- 03 Jan 2018
- News
Candy That Is Good for You
“The gum category is extremely interesting because it's dominated by two large players, who own 95 percent of the market. There are very few independent companies, very few startups that have entered the space. So that made it daunting... View Details
- 02 Mar 2015
- Research & Ideas
‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat
merchandise categories or sub-categories online. Best Buy, for example, allots floor space only to higher-end televisions—commodity-level TVs are mostly merchandised online. Virtually all major retailers have rolled out or are... View Details