Publications

19 Nov 2007
Lessons from the Classroom

Teaching The Moral Leader

taught the course. First introduced to HBS in the late 1980s by Harvard psychiatrist and educator Robert Coles, The Moral Leader uses literature to study moral decision-making and leadership. Individual faculty teach the course using... View Details

Keywords: by Sarah Jane Gilbert; Education

Youngme Moon

Youngme Moon is the Donald K. David Professor of Business at Harvard Business School. Professor Moon's research sits at the intersection of brand strategy and culture, with a particular focus on the emergent AI economy. She is the author of the bestselling book, View Details

September 2008
Case

Pfizer Inc: Building an Innovation Center

By: Stefan H. Thomke and Ashok Nimgade

The case describes Pfizer's efforts to build and run an innovation center in Cambridge, Massachusetts. As the center goes through different periods of leadership and strategic models, its relationship with the corporation and other research sites is explored. The case... View Details

Keywords: Innovation and Management; Innovation Strategy; Leadership; Organizational Culture; Research and Development; Pharmaceutical Industry; Cambridge

16 Jan 2013
News

Warby Parker tries to re-focus eyeglass industry

September 2019
Supplement

Adaptive Platform Trials: The Clinical Trial of the Future? (B)

By: Ariel D. Stern and Sarah Mehta

This case provides an update to the (A) case, which introduces students to adaptive platform trials, an ambitious, more efficient type of clinical trial that increases access to therapies. The (A) case centers on Dr. Brian Alexander’s efforts to launch an adaptive... View Details

Keywords: Clinical Trials; Drug Trials; Drug Testing; Cancer Trials; Glioblastoma; Platform Trials; Adaptive Trials; Adaptive Platform Trials; Health Testing and Trials; Health Care and Treatment; Financing and Loans; Business Strategy; Health Industry; United States

12 Feb 2019
HBS Seminar

Gary Loveman, Harvard Business School

25 Jun 2015
News

The riff: Linkin Park and Harvard turn the jargon up to 11

Surviving Success: When Founders Must Go

At some point, a start-up's founder usually cedes CEO responsibilities to a seasoned manager. But what roles does the founder assume next? Professor Noam Wasserman discusses a recent case study and what students learn from it in the classroom. View Details

March 2017
Teaching Note

Sales Compensation Vignettes

By: Frank V. Cespedes

This Teaching Note supports the case study comprising two vignettes about startup companies considering whether and how to change their sales compensation plans. The case allows students to compare and contrast the objectives, structure, and process of sales incentives... View Details

Keywords: Compensation; Sales; Strategy; Compensation and Benefits

Article

Stretch the Mission? A Nonprofit That Supports Emerging-market Entrepreneurs Considers Expanding to the U.S.

By: William A. Sahlman and Ramana Nanda

A case study is presented concerning a nonprofit organization that helps entrepreneurs in emerging-markets countries in regions including Latin America and Asia, focusing on the decision over whether to expand its services into the Miami, Florida, area, a question on... View Details

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June 2017
Case

Harmonie Water: Refreshing the World Naturally

By: John A. Quelch and John L. Teopaco

The marketing director of Harmonie Mineral Water—the second-best selling bottled water in the world—is using findings from two project studies to assess how to establish a global brand identity for Harmonie via television advertising. He must decide what product... View Details

Keywords: Brands and Branding; Advertising; Marketing Communications; Global Strategy; Food and Beverage Industry

Research Summary

Research: Shareholder Value in Europe

Marc L. Bertoneches research involves a series of empirical studies on value creation among Europes leading companies and the role of different models of corporate governance. He is also developing cases on European companies (Jazztel, Allianz, etc.). View Details

17 Jun 2015
News

How Maria Sharapova Became the World’s Wealthiest Female Athlete

27 Sep 2018
Research & Ideas

Religion in the Workplace: What Managers Need to Know

monkeybusinessimages How to handle religion in the workplace is a contentious and litigious issue that many business leaders struggle with. The subject is so third-rail hot that even Harvard Business School has devoted relatively few courses and View Details

Keywords: by Dina Gerdeman; Food & Beverage; Apparel & Accessories

June 1999 (Revised December 2003)
Case

Snapple

By: John A. Deighton

Tells the story of Snapple's rise and fall, and poses the question "Can it recover?" Many soft-drink brands flourished in the 1980s serving New York's Yuppies, but only Snapple made the big time. It went from local to national success and was poised to go international... View Details

Keywords: Strategic Planning; Industry Growth; Failure; Brands and Branding; Food and Beverage Industry