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Show Results For
- All HBS Web
(636)
- News (213)
- Research (373)
- Multimedia (2)
- Faculty Publications (170)
- 01 Jun 2017
- News
Inbox: From Das’s Desk
research has focused on various aspects of customer management in B2B contexts, including customer selection and portfolio management; managing a spectrum of customer engagements, from transactions to... View Details
Keywords: Das Narayandas
- 28 Jun 2004
- Research & Ideas
Microfinance: A Way Out for the Poor
capital in Latin America. Chu still runs Pegasus but also joined HBS in 2003. His courses include "Effective Leadership of Social Enterprise" and "New Opportunities in Emerging Markets," the latter about managing... View Details
Keywords: by Martha Lagace
- 18 Apr 2007
- HBS Case
How Magazine Luiza Courts the Poor
Luiza Helena initiated a reorganization that replaced family members with professional management and launched a campaign to reinforce the company's mission to serve customers and employees. Despite the... View Details
- 19 Jun 2018
- News
Pittsburgh Alumni Annual Meeting Features PPG’s McGarry
the social ROI of their services. “We’re helping one of our new clients to quantify the benefit it produces for its stakeholders, which will help in both management and marketing,” Chussil says, noting that the current projects are... View Details
Keywords: Margie Kelley
- 01 Sep 2016
- News
Offshore Learning
back to the mainland. “Our classroom is a 204-acre island with two salt marshes, a fresh water marsh, an inner tidal zone, meadows, and forests.” Since 2005, Pearson has spearheaded an $8.3 million capital campaign to fund infrastructure... View Details
- 19 Apr 2016
- First Look
April 19, 2016
campaign backfired because the Electoral Commission failed to fulfill its commitment to deliver a transparent and peaceful election. The decrease in trust is stronger in areas that experienced election-related violence and for individuals... View Details
Keywords: Sean Silverthorne
- 08 Mar 2016
- First Look
March 8, 2016
manager (PBM) sector processes prescription drug claims on behalf of companies that offer a prescription drug benefit to their employees. This case follows Bob Nease, chief scientist at Express Scripts, as he considers methods to promote... View Details
Keywords: Sean Silverthorne
- 13 May 2008
- First Look
First Look: May 13, 2008
What Deep Metaphors Reveal About the Minds of Consumers Authors:Gerald Zaltman and Lindsay Zaltman Publication:Harvard Business School Press, 2008 Abstract Why do advertising campaigns and new products often fail? Why do consumers feel... View Details
Keywords: Martha Lagace
- Web
Past Issues - Alumni
a Hollywood-style comeback for AMC theatres with a single-minded focus on the customer What’s Next As The HBS Campaign kicks off, alumni ask Dean Nohria their most pressing questions about the future of the School. Ready for Takeoff... View Details
- 01 Sep 2015
- First Look
First Look -- September 1, 2015
PUBLISHED PAPERS forthcoming Advances in Strategic Management Strategy Beyond Markets By: Figueiredo, John de, Michael Lenox, Felix Oberholzer-Gee, and Rick Vanden Bergh, eds. Abstract—Since the early 1990s, strategy beyond markets has... View Details
Keywords: Sean Silverthorne
- 06 Mar 2007
- First Look
First Look: March 6, 2007
today. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=307075 Charles Schwab & Co., Inc.: The 'Talk to Chuck' Advertising Campaign Harvard Business School Case 507-005 Schwab View Details
Keywords: Martha Lagace
- 01 Jun 2009
- News
Inside the Partnership
savvy and organizational skills to the man Wall Street loved to hate, President Franklin D. Roosevelt, as detailed in this excerpt from the chapter “The Long Road Back.” Having tasted politics in 1932 by working for Franklin D. Roosevelt as a member of the Democratic... View Details
Keywords: Garry Emmons
- 08 Apr 2008
- First Look
First Look: April 8, 2008
ago, in 2001, the wind farm would be visible from Hyannis Port and Osterville, two affluent communities. The coastal residents of those towns have led a campaign in Massachusetts and in Congress to thwart the efforts of Cape Wind. This... View Details
Keywords: Martha Lagace
- Web
Online Digital Marketing Strategy Course | HBS Online
Part II: Owned and Earned Media Define owned and earned media and how to incorporate both into your marketing plan. Explore the process of working with influencers and learn to manage and measure their impact. Highlights Maggie Malek, MMI... View Details
- 12 Dec 2018
- News
Lesson Plan
on political campaigns that promise a different approach to foreign and domestic policy. As formative as those experiences were in establishing her sense of justice and political engagement, however, the linchpin is probably a very... View Details
- Web
IFC India 2025: Decarbonizing Rice Paddy Farming - Pioneering Sustainability in Indian Agriculture - Blog - Business & Environment
Blog Blog Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author HBS Faculty Author HBS Staff Author Staff Author Students Topics Topics Accelerating Climate Solutions Conference 2023 Alumni Alumni Programs Alumni in Climate Networking Series Business... View Details
- 19 Jan 2022
- In Practice
7 Trends to Watch in 2022
talent would be better served to consider how they can reshape their job descriptions to retain talent fed up with fulfilling various corporate process “requirements” or how to make themselves attractive together to gig workers with world-class skills. Joseph Fuller is... View Details
Keywords: by HBS News
- 10 Aug 2011
- Research & Ideas
HBS Faculty Views on Debt Crisis
financial crisis, but they may be hard to get rid of. The Washington political system struggles to deal with this gigantic fiscal challenge, and—no surprise—large tax increases and large expenditure reductions are not high on politicians' wish lists. Those facing tough... View Details
Keywords: by Staff
- 20 Jan 2010
- First Look
First Look: Jan. 20
District. He was up against Rep. Clay Shaw, a popular 26-year incumbent with significant name recognition in the district. Leading up to the election, Klein's campaign manager realized that Klein had to find... View Details
Keywords: Martha Lagace
- 26 Jan 2016
- First Look
January 26, 2016
https://www.hbs.edu/faculty/Pages/item.aspx?num=50422 forthcoming Ethical Innovation in Business and the Economy Managerial Responsibility and the Purpose of Business: Doing One's Job Well By: Hsieh, Nien-hê Abstract—Business managers... View Details
Keywords: Sean Silverthorne