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Show Results For
- All HBS Web
(670)
- News (137)
- Research (487)
- Events (7)
- Multimedia (2)
- Faculty Publications (243)
- 19 Nov 2014
- HBS Case
Marketing Marijuana
licenses grew in Colorado from 37 to 200, along with creation of 500 medical marijuana dispensaries. Most recreational buyers seemed to be casual users. In fact, for those six months, recreational marijuana accounted for 80 percent of the... View Details
- 20 Mar 2000
- Research & Ideas
No Place Like Home: America’s Housing Crisis and Its Impact on Business
times and worst of times if you're a consumer in the current U.S. housing market. On the plus side, thanks to the 1990s' economic boom, some two-thirds of Americans, more than ever before, currently own their homes. At the same time, housing of all kinds — for View Details
- 05 Apr 2010
- Research & Ideas
HBS Cases: iPads, Kindles, and the Close of a Chapter in Book Publishing
Two days ago, the first buyers of Apple's iPad began putting it through its paces, playing games, navigating the Internet, and downloading electronic books. That groan you heard was from dozens of book publishers across the United States,... View Details
- 28 Mar 2016
- News
Drawing Connections Between Business and Art
selling them at a charity auction, where the artists and buyers can meet. The money raised goes to scholarship funds for people studying the arts. “It helps support the artists, while at the same time expanding the art appreciation of... View Details
Keywords: Constantine von Hoffman
- 04 May 2020
- Research & Ideas
Predictions, Prophets, and Restarting Your Business
these buyers represented 20 percent to 25 percent of sales by the second decade of the twenty-first century, up from less than 10 percent two decades earlier. In other words, even before the pandemic, there was a big change in the... View Details
Keywords: by Frank V. Cespedes
- 03 Feb 2014
- Research & Ideas
The Tricky Business of Managing Web Advertising Affiliates
website and is unaware of the act. When a purchase is made on the merchant's website, the cookie-stuffer is credited. (Hogan allegedly used this method with eBay.) Adware: A program tracks a user's activity on a merchant's website and redirects the potential View Details
- 30 Jul 2014
- Lessons from the Classroom
Teaching The Deal
is and also the fact that other people might have another mindset." Students also learn not to get snowed by certain tactics that are used by the other party. For instance, the class works on a case in which a banker is selling a business and the student is the... View Details
- 04 Mar 2002
- Research & Ideas
Don’t Lose Money With Customers
School, investigates the link between a firm's investment in managing its customer relationships and the profitability those relationships generate. Prior research in this area, notes Narayandas, focused on customer satisfaction. The drawback to this approach, however,... View Details
Keywords: by Peter K. Jacobs
- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
communications, even if that role proves slow to evolve. The ability of consumers to obtain information instantly about the products and services of greatest interest to them and to interact directly with marketers is of tremendous advantage to View Details
Keywords: by Peter K. Jacobs
- 01 Jun 2025
- News
For the Records
Kelleher in Gold Rush Vinyl’s listening room In the first days of 2025, when Caren Kelleher (MBA 2010) went from owning one small business to two, she entered an alternating reality. Mondays, Wednesdays, and Fridays, she’s still the founder and CEO of Gold Rush Vinyl;... View Details
- 01 Sep 2006
- News
One-on-One with Carter Roberts
sustainable use of resources. Wal-Mart, for example, just committed to buy seafood only from MSC-certified fisheries. This decision has rocked the industry because Wal-Mart is the second-largest buyer of fish in the United States. We’re... View Details
Keywords: Roger Thompson
- 23 Sep 2013
- Research & Ideas
Status: When and Why It Matters
evidence that buyers are willing to place a premium on status, holding constant quality and the reputation for quality." What sounds easy in theory may be difficult in practice, however: "Look around and you may be hard-pressed... View Details
Keywords: by Dina Gerdeman
- 01 Apr 1996
- News
Stasis and Turmoil: HBS Research for the Real World
the affairs of the privatized industry. In addition, the government often attaches various conditions while providing certain guarantees to buyers during the privatization process, which in turn implies ongoing public/private interaction... View Details
- 18 Feb 2014
- News
Stick with Plan A
markets, mobile money is designed to leapfrog plastic by going from cash directly to digital. Because the global economy is increasingly digital, billions of cash-based buyers and sellers are currently excluded from global commerce. These... View Details
- 15 Nov 2013
- News
Helping Bright Ideas Shine Again
now, but that could change in a few years when the markets are right. "We specialize in restructuring patents, carrying out further development work, then getting them into the hands of strategic buyers who can bring them to market."... View Details
Keywords: Robert S. Benchley
- Web
The Ownership Project | Institute for Business in Global Society
any economy: Ownership shapes the exchange of goods and services between buyers and sellers, grants access and control over capital and resources, and mediates the governance of economic enterprises. Despite its centrality, the topic of... View Details
- 23 Apr 2014
- HBS Case
Are Electronic Cigarettes a Public Good or Health Hazard?
companies will manage the marketing of e-cigarette brands to maximize profitability for their shareholders” The growing sales of electronic cigarettes also caught the attention of regulators. The products had been completely unregulated—they could be advertised on TV... View Details
- 01 Jun 2008
- News
Greed, Gullibility, and Optimism
reestablish equilibrium. And until equilibrium is reestablished, there is little prospect of stable or modestly increasing prices. Is the future as bleak as it sounds? There’s always hope. Markets do correct, eventually. There will always be some investment value in a... View Details
- 01 Feb 2000
- News
No Place Like Home
the same time, housing of all kinds - for buyers and renters - has become more expensive precisely because of the country's prosperity. With the wages and purchasing power of working people largely stagnant over the last two decades, the... View Details
Keywords: Garry Emmons
- 21 Jan 2015
- Lessons from the Classroom
Managing the Family Business: Market Basket’s Lessons About Buyouts
relationships further. Often buyers and sellers develop hardened positions, and talks break down. All family ownership groups need to have a shareholder agreement that includes a buy-sell agreement, a formula or a process to determine the... View Details
Keywords: Retail