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March 2011 (Revised August 2012)
Case

Groupon

By: Sunil Gupta, Ray Weaver and Dharmishta Rood

On November 4, 2011, Groupon, a marketing services company that promoted local businesses by selling deeply discounted vouchers for their products and services, completed its initial public offering that valued the company at $17 billion. Within a year Groupon's share... View Details

Keywords: Budgets and Budgeting; Customers; Entrepreneurship; Growth and Development; Marketing Channels; Competitive Strategy; Value Creation

01 Sep 2015
First Look

First Look -- September 1, 2015

Abstract—We study three types of budgeting (authoritative, consultative, and participative) that differ in the influence that managers have on their approved budgets and the opportunities they provide for... View Details

Keywords: Sean Silverthorne

2012
Working Paper

Energy Efficiency: Picking up the Twenty Dollar Bill

By: Chonnikarn Fern Jira and Deishin Lee

Keywords: Sustainability; Energy Efficiency; Energy; Environmental Sustainability; Capital Budgeting

November 2011
Teaching Note

Pacific Grove Spice Company (Brief Case)

By: William E. Fruhan Jr. and Craig Stephenson

Teaching Note for Product Number 4366. View Details

Keywords: Capital Expenditures; Investments; Acquisitions; Securities Analysis; Valuation; Investment; Acquisition; Capital Budgeting

January 1996 (Revised February 1996)
Case

Peterson Industries: Louis Friedman

By: David A. Garvin

Louis Friedman, the president and CEO of Peterson Industries, must make decisions about two engineering projects and the level at which they should be funded. In the process, he must manage the overall resource allocation process and the company. A rewritten version of... View Details

Keywords: Decision Choices and Conditions; Motivation and Incentives; Resource Allocation; Budgets and Budgeting; Projects; Engineering

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15 Apr 2013
Research & Ideas

Solving the Search vs. Display Advertising Quandary

The dirty little secret of advertising agencies is that much of their work is pure guesswork. Companies spread out their advertising budgets across channels—a little bit of TV, some print media, a few billboards—and wait for customers to... View Details

Keywords: by Michael Blanding; Advertising

September 2010
Teaching Note

New Heritage Doll Company (Brief Case)

By: Timothy A. Luehrman and Heide Abelli

Teaching Note for 4212. View Details

Keywords: Forecasting; Resource Management; Resource Allocation; Forecasting and Prediction; Capital Budgeting

August 2011 (Revised July 2012)
Case

Sealed Air Corporation: Deciding the Fate of VTID

In mid 2010 the Sealed Air Corporation has to decide on next steps for its novel video tracking technology (called VTID) after unsuccessful attempts to market it in three different industry settings. The company must determine whether its most recent target market, the... View Details

Keywords: Budgets and Budgeting; Customer Focus and Relationships; Decision Choices and Conditions; Technological Innovation; Marketing Strategy; Problems and Challenges; Commercialization; Service Industry

May 1996
Case

Conglomerat National - European Container

By: Samuel L. Hayes III

Keywords: Capital Budgeting; Cost of Capital; Europe

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2009
Case

Midland Energy Resources, Inc.: Cost of Capital (TN): Brief Case.

By: Timothy A. Luehrman and Joel L. Heilprin

Finance, Capital Asset Pricing Model (CAPM), Weighted Average Cost of Capital (WACC), Capital Structure, Risk Assessment, Corporate Finance, Cash Flow, Valuation, Beta, North America, Energy, Oil and Gas, Cost of Capital, Cost of Equity, Discount Rate, Risk Premium,... View Details

Keywords: Capital Budgeting; Cost of Capital; Energy Industry

June 2009 (Revised March 2010)
Supplement

Hansson Private Label, Inc.: Evaluating an Investment in Expansion, Student Spreadsheet (Brief Case)

By: Erik Stafford and Joel L. Heilprin

Keywords: Present Value; Forecasting; Expansion; Valuation; Forecasting and Prediction; Capital Budgeting

2010
Simulation

Finance Simulation: Capital Budgeting: Product No. 3357.

By: Timothy A. Luehrman

In this single-player simulation, students act as members of the Capital Committee of New Heritage Doll Company, tasked with selecting and allocating capital across the company's three divisions. Students evaluate a diverse set of competing investment proposals and... View Details

Keywords: Resource Allocation; Investment; Projects; Capital Budgeting; Corporate Finance

26 May 2009
Research & Ideas

Improving Market Research in a Recession

recession, it's essential to get a clear read on existing core customers, including those who are most loyal to the brand and those who are most profitable, rather than fritter away research resources on potential or peripheral consumers. When times are good, there is... View Details

Keywords: by John Quelch

20 May 2016
Op-Ed

World Health Organization Lacks Leadership to Combat Pandemics

effective and nimble organization if it was half its current size, not double" But, instead of concluding that the WHO, as currently structured, led and governed, is unable to deliver emergency preparedness, the report merely advocates for extra funding: double... View Details

Keywords: by John Quelch; Health

November 2021 (Revised December 2021)
Supplement

PittaRosso (B): Human and Machine Learning

By: Ayelet Israeli

This case supplements the "PittaRosso: Artificial Intelligence-Driven Pricing and Promotion" case, and provides major highlights on what happened at the company since the first case. View Details

May 1993 (Revised June 1993)
Case

Friendly Cards, Inc.

By: William E. Fruhan Jr.

Involves analysis of a major capital investment proposal, an acquisition of another company, an estimate of the funds required for these two possible outlays, and a recommended course of management action. View Details

Keywords: Mergers and Acquisitions; Capital; Capital Budgeting; Investment

June 1990 (Revised January 1993)
Case

Dynatronics, Inc. (Abridged)

By: Thomas R. Piper

Provides an opportunity to evaluate an investment in a new product line in strategic, competitive, organizational, and economic terms. The economic analysis involves an estimation of the relevant cash flows and discounting them at an appropriate hurdle rate. View Details

Keywords: Product; Forecasting and Prediction; Investment; Capital Budgeting

April 2016
Supplement

Preparing a Concession Bid at TAV Airports Holding

By: C. Fritz Foley and Çiğdem Çelik

In 2013, TAV Airports Holding prepared a bid for the concession to build and operate the third Istanbul airport. This process involved input from various parts of the firm with operating and financial expertise. Burcu Geriş, the CFO of TAV Airports Holding, and her... View Details

Keywords: Project Finance; Infrastructure Development; Equity Cash Flows; Capital Budgeting; Valuation; Financial Management; Financing and Loans; Air Transportation Industry; Transportation Industry; Turkey

August 2010
Teaching Note

Flash Memory, Inc. (Brief Case)

By: William E. Fruhan Jr. and Craig Stephenson

Teaching Note for 4230. View Details

Keywords: Forecasting; Cash Flow; Forecasting and Prediction; Capital Budgeting

November 2009
Background Note

Business Valuation and the Cost of Capital

By: Timothy A. Luehrman

This note is an introduction to the cost of capital as used in discounted cash flow valuation analyses. The note covers basic financial economic principles and practical problems encountered in calculating the cost of capital, especially WACC. It concludes with... View Details

Keywords: Economics; Capital Budgeting; Cash Flow; Cost of Capital; Valuation

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