Publications

July 2001 (Revised February 2004)
Case

Gerdau (A)

By: Joseph L. Bower, Luiz Felipe Monteiro and Sonja Ellingson Hout

Gerdau Group is a family-controlled Brazilian manufacturer and distributor of long steel products. Describes the evolution of the company's strategy, organization, and smart management, making it the No. 2 steel producer in Brazil. The company must decide whether to... View Details

Keywords: Mergers and Acquisitions; Family Business; Decision Choices and Conditions; Developing Countries and Economies; Globalization; Competitive Strategy; Steel Industry; Manufacturing Industry; Brazil; United States

December 2013 (Revised October 2014)
Case

The Munich Oktoberfest: From Local Tradition to Global Capitalism

By: Juan Alcacer, Christian Bettinger and Andreas Philippi

Oktoberfest, an annual festival held in Munich (Germany) for more than 200 years, has grown in recent decades into a hugely popular event that attracts 7 million visitors annually, a large proportion of which are foreign. In fact, Oktoberfest's global appeal is so... View Details

Keywords: Value Creation; Product Positioning; Marketing Channels; Global Strategy; Food and Beverage Industry; Ohio; Munich; Brazil; Bangalore; Beijing

February 2012
Article

A 'Core Periphery' Framework to Navigate Emerging Market Governments—Qualitative Evidence from a Biotechnology Multinational

By: Prithwiraj Choudhury, James Geraghty and Tarun Khanna

We build on the emerging literature of influence-based models to study how multinational firms can navigate host governments. Our "core-periphery" framework posits that the actions that an MNC takes with actors in what we call the "periphery"—comprised of state,... View Details

Keywords: Emerging Markets; Multinational Firms and Management; Business and Government Relations; Power and Influence; Framework; Biotechnology Industry; Massachusetts; Brazil; China; Costa Rica; France; India

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02 Jul 2015
Op-Ed

The Future of the Greek Economy

they will be able to withdraw their funds at a later date—and at what exchange rate. This happened in Brazil in the early 1990s and in Argentina in the early part of this century, when similar desperate policies were enacted. The... View Details

Keywords: by Laura Alfaro, Dante Roscini & George Serafeim; Banking

September 2007 (Revised November 2007)
Case

Bunge: Food, Fuel, and World Markets

By: Tarun Khanna, Santiago Mingo and Jonathan West

In 2007, Bunge, an agribusiness company, had over $26 billion in worldwide sales and was considered, along with Cargill and Archer Daniels Midland (ADM), one of three very integrated worldwide agribusiness companies. Headquartered in White Plains, NY, the company has... View Details

Keywords: Globalized Firms and Management; Operations; Organizational Design; Situation or Environment; Strategy; Agriculture and Agribusiness Industry; White Plains; Brazil

May 2003 (Revised May 2004)
Case

Submarino.com (B)

By: Lynda M. Applegate and Luiz Felipe Monteiro

Supplements the (A) case. View Details

Keywords: Organizational Design; Globalized Firms and Management; Management Skills; Growth Management; Retail Industry; Web Services Industry; Brazil; Argentina; Mexico; Spain; Portugal

17 Jun 2014
First Look

First Look: June 17

Where Acros Dorados, an Argentina-based multinational, is facing new organizational challenges as it seeks to build on its recent turnaround and grow in Brazil and Mexico. Woods Staton and his management team have to make some hard... View Details

Keywords: Sean Silverthorne

10 Apr 2018
First Look

First Look at New Research, April 10, 2018

exporting to 32 countries and had manufacturing plants in Brazil and Uruguay. As it continued its international expansion, should it follow the same vertical integration strategy in other countries, or should it develop its retail... View Details

Keywords: Sean Silverthorne

30 Jul 2013
First Look

First Look: July 30

313-095 Grupo ABC and Nizan Guanaes's Path from Brazil to the World Internationally recognized Brazilian Nizan Guanaes, co-founder of Grupo ABC, a rapidly growing global advertising firm ranked 18th in 2011, had aspirations to be in the... View Details

Keywords: Anna Secino

24 Sep 2020
News

The Race for a Vaccine

to enroll 30,000 people in the United States, and two large pharmaceutical companies: AstraZeneca and the University of Oxford had a vaccine based on a chimpanzee adenovirus in Phase 3 trials in Brazil and South Africa, while US-based... View Details

Keywords: April White; COVID-19; Scientific Research and Development Services

01 Feb 1999
News

All in the Family

global with its family business initiative. In Latin America, HBS has teamed up with Chile's Universidad Adolfo Ibáñez to offer a version of the Executive Education program titled "Perpetuating the Successful Family Company." Piloted in 1997, the program is now offered... View Details

Keywords: Marguerite Rigoglioso

26 Aug 2008
First Look

First Look: August 26, 2008

East market. Questions of scaling, institutionalization, and geographic scope are among those considered. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=809008 Arauco (B): 'Papel' in View Details

Keywords: Sean Silverthorne

January 2009
Teaching Note

Bunge: Food, Fuel, and World Markets (TN)

By: Tarun Khanna, Santiago Mingo and Jonathan West

Teaching Note for [708443]. View Details

Keywords: Agribusiness; Sales; Integration; Globalized Markets and Industries; Developing Countries and Economies; Competition; Business Model; Trade; Performance Efficiency; Agriculture and Agribusiness Industry; New York (state, US); Brazil; India; China