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Show Results For
- All HBS Web
(1,030)
- People (2)
- News (270)
- Research (651)
- Multimedia (1)
- Faculty Publications (251)
- 20 Aug 2013
- First Look
First Look: August 20
http://www.people.hbs.edu/rgreenwood/shipsIA.pdf Cases & Course Materials Harvard Business School Case 513-703 Tyra Banks: Personal Branding No abstract available. Purchase this case: http://hbr.org/search/513703-PDF-ENG Harvard... View Details
Keywords: Anna Secino
- 21 Apr 2021
- Research & Ideas
The Pandemic Conversations That Leaders Need to Have Now
means closeness, and while social distancing remains important to mitigating the spread of COVID-19, psychological proximity—interpersonal trust, alignment on values and strategy, shared understanding of key facts—has never been more... View Details
- 03 May 2010
- Research & Ideas
What Is the Future of MBA Education?
Business schools are positioned on increasingly unsteady—and unpopular—ground. MBA enrollments fluctuate or decline; recruiters voice skepticism about the value of newly-minted MBA degrees; and deans, faculty, students, executives, and a... View Details
- 03 Jan 2017
- First Look
January 3, 2017
to standardize their products and helped establish brand identities through consistent appearance. By 1938, food dyes had achieved such widespread use, and had raised such public concern, that the federal government amended the 1906 Pure... View Details
Keywords: Carmen Nobel
- 02 Jun 2003
- Research & Ideas
Why Have Marketers Ignored America’s Man-of-Action Hero?
should manage their corporate brands. The idea is that a significant part of the value of MNC brands comes from the inferences that consumers draw from their global reach. This idea makes intuitive sense to... View Details
Keywords: by Manda Salls
- 30 Sep 2013
- Research & Ideas
Do Mergers Hurt Product Quality?
comparative consumer product reviews since 1936. The publication ranks competitive brands according to quality, based on in-house testing and customer surveys, and publishes the products' retail prices. "Decades of data, just staring... View Details
- 30 Apr 2001
- Research & Ideas
Big Companies, Big Opportunities—Big Questions
Aguirre, president of P&G's global feminine care division. Most companies believe that in times of crisis you have to drop your costs. That typically leads to erosion of consumer value because you actually erode your product... View Details
Keywords: by Julie Jette
- 04 Apr 2008
- What Do You Think?
Who Owns Intellectual Property?
what used to be called their brand to others. In this case, who owns the intellectual property? More generally, are views of ownership of intellectual property changing? If so, how will it affect the way intellectual property is View Details
Keywords: by Jim Heskett
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
interest to Harvard Business School professor Anita Elberse, be they a movie legend or a third baseman. She wrote the Sharapova case with Margarita Golod (HBS MBA '07) to study and frame classroom discussions on a favorite field of research: the View Details
- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
panelists at a Global Alumni Conference session addressing the topic "Global Brands: Connecting with Consumers across Boundaries," chaired by HBS associate professor Nancy F. Koehn, a business historian and author of the forthcoming book View Details
Keywords: by James E. Aisner
- Profile
Nathalie du Preez
the status quo, and take risks. At HBS I learned that it's not all about me. It's about making a difference and about sticking to my values and principles. In the years that follow, I hope to never lose sight of the things that really... View Details
Keywords: Consumer Products
- 01 Oct 1999
- News
Q & A: Jeanne P. Jackson: A New Regime at Banana Republic
President and CEO of Banana Republic since 1995, Jeanne Jackson (MBA '78) has been credited with transforming the faltering safari clothing brand into one of the nation's leaders in - and definers of - casual attire. In 1998, Business... View Details
- 01 Jun 2025
- News
Barbie: Reviving a Cultural Icon at Mattel
Like countless others in the summer of 2023, HBS professor Elie Ofek went to the theater to see the blockbuster film Barbie and found himself enveloped by the pink-drenched marketing blitz that had all but taken over the world. To Ofek, who teaches in the Marketing... View Details
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
of the American Marketing Association's 2010 Sports Marketing Lifetime Achievement Award. The power of "The Rings"—the brand power of the Olympics—derives from the global recognition of the five rings (representing the five... View Details
- 04 Sep 2019
- News
Clicks and Mortar
has to create a branded experience that goes beyond the purely transactional—one that aims to build a relationship with the customer and communicate the brand in an experiential way. There’s still a purpose... View Details
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
consumers bestow their loyalty by spending most of their grocery dollars with one retailer for 1-2 percent payback? Let's look more closely at the actual rewards. They come in two forms : (1) turbo charged vouchers (doubling, tripling, or even quintupling the View Details
- December 22, 2023
- Article
How NFTs Will Make a Comeback in 2024
By: Scott Duke Kominers and Steve Kaczynski
NFTs are poised to be a major driver of Web3 adoption in 2024 – but the successful projects will look very different from what’s come before. View Details
Kominers, Scott Duke, and Steve Kaczynski. "How NFTs Will Make a Comeback in 2024." Consensus Magazine (December 22, 2023).
- 01 Mar 2017
- News
Lego Stays on Script
explore each other’s imagination and creativity. “Making an original, bold movie really boosted Lego sales,” says Lin. “By not being an overt commercial, it ended up being the best branded content possible.” From Baker Library: In 2016... View Details
Keywords: Julia Hanna
- 02 Feb 2004
- Research & Ideas
Where Does Apple Go From Here?
Spindler and under (Gilbert) Amelio, neither of whom were marketers. They were both engineers' engineers, and they didn't have the kind of marketing sizzle that (John) Sculley had or that Jobs had before Sculley. He brought back the brand... View Details
Keywords: by Sean Silverthorne
- 01 Sep 2012
- News
Who Owns Yoga?
Yoga is simply about business. “For some people, it’s all about creating value for a large audience,” Deshpandé says, “and by using marketing and branding you can be more effective and bring your product to... View Details