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Show Results For
- All HBS Web
(1,042)
- People (2)
- News (269)
- Research (646)
- Multimedia (1)
- Faculty Publications (256)
- 27 Nov 2000
- Research & Ideas
The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution
analysis," he continues, "reveals that Firestone failed not despite, but because of its historical success." In this excerpt Sull shows how, from the start, Firestone's reliance on managers' existing strategic frames and View Details
- 01 Dec 2022
- News
Full Court Press
vuvuzelas competes with the arena’s mix of American hip-hop and regional hits. It is a distinctly regional take on an iconic American export. The league is a core pillar of NBA Africa, a two-year-old venture whose value NBA Commissioner... View Details
Keywords: Dan Morrell
- 10 Sep 2020
- Research & Ideas
The COVID Two-Step for Leaders: Protect and Pivot
Danaher, a conglomerate with brands in diagnostics, life sciences, and environmental and applied solutions. "Stars practice, and they keep practicing long after they become stars." Toyota employs a system known as the Toyota Production... View Details
- 01 Jun 2024
- News
Alumni and Faculty Books
anecdotes and wisdom from women who’ve been there, and featuring quizzes and checklists for self-evaluation, Career Forward provides a wealth of valuable lessons, including the value of thinking of yourself as a “growth stock” and,... View Details
- 22 Feb 2022
- News
Breaking News
for—titles and papers, revenue mix, staff strength, audience strength, and brand strengths—to be able to identify promising opportunities. “And at the intersection between the two—impact and investment—our aspiration is to build a pooled... View Details
- Web
Annual Report 2020 - Annual Report 2020
Darza Digitally native, vertically integrated e-commerce fashion brand that provides the best online shopping fashion experience for customers in the Middle East and North Africa. OnRamp A customer partnership platform helping B2B SaaS... View Details
- 03 Jan 2017
- First Look
January 3, 2017
to standardize their products and helped establish brand identities through consistent appearance. By 1938, food dyes had achieved such widespread use, and had raised such public concern, that the federal government amended the 1906 Pure... View Details
Keywords: Carmen Nobel
- Web
Harvard Business School
Baker Library Special Collections Exhibits More Exhibits Explore the Exhibit Student Pioneers The Value of Business Education The Golden Age of Black Business AASU Early Years & Influence AASU Founders Core Demands & Proposals Early Years... View Details
- 10 Oct 2011
- Research & Ideas
Retailing Revolution: Category Killers on the Brink
solutions to this issue include membership-only stores or allowing for price matching so that the consumer is unlikely to leave the showroom without making a purchase. Retailers must find ways to get consumers or manufacturers to pay for the View Details
- 20 Aug 2013
- First Look
First Look: August 20
http://www.people.hbs.edu/rgreenwood/shipsIA.pdf Cases & Course Materials Harvard Business School Case 513-703 Tyra Banks: Personal Branding No abstract available. Purchase this case: http://hbr.org/search/513703-PDF-ENG Harvard... View Details
Keywords: Anna Secino
- 03 May 2010
- Research & Ideas
What Is the Future of MBA Education?
Business schools are positioned on increasingly unsteady—and unpopular—ground. MBA enrollments fluctuate or decline; recruiters voice skepticism about the value of newly-minted MBA degrees; and deans, faculty, students, executives, and a... View Details
- 02 Jun 2003
- Research & Ideas
Why Have Marketers Ignored America’s Man-of-Action Hero?
should manage their corporate brands. The idea is that a significant part of the value of MNC brands comes from the inferences that consumers draw from their global reach. This idea makes intuitive sense to... View Details
Keywords: by Manda Salls
- 30 Sep 2013
- Research & Ideas
Do Mergers Hurt Product Quality?
comparative consumer product reviews since 1936. The publication ranks competitive brands according to quality, based on in-house testing and customer surveys, and publishes the products' retail prices. "Decades of data, just staring... View Details
- 30 Apr 2001
- Research & Ideas
Big Companies, Big Opportunities—Big Questions
Aguirre, president of P&G's global feminine care division. Most companies believe that in times of crisis you have to drop your costs. That typically leads to erosion of consumer value because you actually erode your product... View Details
Keywords: by Julie Jette
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
interest to Harvard Business School professor Anita Elberse, be they a movie legend or a third baseman. She wrote the Sharapova case with Margarita Golod (HBS MBA '07) to study and frame classroom discussions on a favorite field of research: the View Details
- 04 Apr 2008
- What Do You Think?
Who Owns Intellectual Property?
what used to be called their brand to others. In this case, who owns the intellectual property? More generally, are views of ownership of intellectual property changing? If so, how will it affect the way intellectual property is View Details
Keywords: by Jim Heskett
- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
panelists at a Global Alumni Conference session addressing the topic "Global Brands: Connecting with Consumers across Boundaries," chaired by HBS associate professor Nancy F. Koehn, a business historian and author of the forthcoming book View Details
Keywords: by James E. Aisner
- Profile
Nathalie du Preez
the status quo, and take risks. At HBS I learned that it's not all about me. It's about making a difference and about sticking to my values and principles. In the years that follow, I hope to never lose sight of the things that really... View Details
Keywords: Consumer Products
- 01 Oct 1999
- News
Q & A: Jeanne P. Jackson: A New Regime at Banana Republic
President and CEO of Banana Republic since 1995, Jeanne Jackson (MBA '78) has been credited with transforming the faltering safari clothing brand into one of the nation's leaders in - and definers of - casual attire. In 1998, Business... View Details
- 04 Sep 2019
- News
Clicks and Mortar
has to create a branded experience that goes beyond the purely transactional—one that aims to build a relationship with the customer and communicate the brand in an experiential way. There’s still a purpose... View Details