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Publications

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  • Career Coach

Rebecca Emerick

Rebecca is a Corporate Relations Director in the HBS Career & Professional Development (CPD) office. She has worked in CPD since 2008 and serves as the consulting industry lead for the office. In addition, she manages the recruiting operations team responsible for... View Details
Keywords: Consulting
  • 05 Sep 2017
  • First Look

First Look at New Research and Ideas, September 5, 2017

and sometimes unique opportunities reflecting their passions. The result was increased brand differentiation and deeper collaborative ties between Mastercard and its bank and merchant partners. Purchase this case:... View Details
Keywords: Sean Silverthorne
  • 03 Jan 2017
  • First Look

January 3, 2017

to standardize their products and helped establish brand identities through consistent appearance. By 1938, food dyes had achieved such widespread use, and had raised such public concern, that the federal government amended the 1906 Pure... View Details
Keywords: Carmen Nobel
  • 30 May 2000
  • Research & Ideas

Market Makers Bid for Success

must pay the cost of the marketplace, not the sellers. Sahlman: Scott, can you give us the short version of your career? Randall: After working at Procter & Gamble in brand management and in consumer packaged goods, I got into... View Details
Keywords: by Staff; Web Services; Technology
  • 20 Nov 2007
  • First Look

First Look: November 20, 2007

therefore implies to manage the interaction with these interpreters, in order to access, share and internalize knowledge on product languages and influence shifts in socio-cultural models. Second, we propose a possible direction to scientifically investigate the... View Details
Keywords: Martha Lagace
  • 08 Mar 2018
  • News

HBSAAA Leads the Way in Celebrating African American Alumni Impact

Professor Leonard A. Schlesinger. Approximately 115 people attended the sold-out networking night, where Schlesinger presented a case on Rent the Runway, an online designer dress rental business cofounded by HBS alumnae Jennifer Hyman... View Details
Keywords: Margie Kelley
  • 07 Feb 2017
  • First Look

First Look at New Research: February 7

Prithwiraj, and Do Yoon Kim Abstract—We study the role of ethnic Chinese/Indian migrant inventors in transferring contextual knowledge across borders and the role of ethnic networks in further disseminating such knowledge. Using a unique... View Details
Keywords: Sean Silverthorne
  • 01 Oct 2021
  • Blog Post

Alumni Spotlight: Career Advice from Alums Working in Climate

(MBA 2020), Director of Network Intelligence at Volta Charging "When I started my search for a job in the climate space, I was worried that my criteria were too narrow and there wouldn't be many interesting roles for someone with my... View Details
Keywords: Energy / Cleantech
  • 25 Mar 2014
  • First Look

First Look: March 25

networks or manufacturers to procure goods across complex global supply chains. These standards-shaped by standard-setting organizations (SSOs) and participating engineers, academics, lawyers, and executives-in turn shape how new... View Details
Keywords: Sean Silverthorne
  • 14 Nov 2006
  • First Look

First Look: November 14, 2006

founded a regional marketing effort to brand or market the area, but then shifted focus to building clusters. Examines the motivations of companies and company executives to get involved in regional competitiveness efforts and provides a... View Details
Keywords: Sean Silverthorne
  • 20 Nov 2012
  • First Look

First Look: November 20

rational for a platform to limit the number of applications available on it. Our model is based on the observation that even if users prefer application variety, applications often also exhibit direct network effects. When there are... View Details
Keywords: Sean Silverthorne
  • 21 Jun 2010
  • Research & Ideas

Strategy and Execution for Emerging Markets

company created within the last five years that produces the number one flat-panel TV brand in the U.S., beating Sony, Samsung, and Panasonic. It created a brand and financed itself to grow fast despite a... View Details
Keywords: by Martha Lagace
  • 24 Sep 2021
  • Blog Post

Alumni Spotlight: Career Advice from Alums Working in Climate

(MBA 2020), Director of Network Intelligence at Volta Charging "When I started my search for a job in the climate space, I was worried that my criteria were too narrow and there wouldn't be many interesting roles for someone with my... View Details
  • 02 Oct 2015
  • News

The ‘F’ Word

made it far enough to launch a spring and fall collection and received widespread media coverage. The brand was slowly starting to gain traction with customers, too. But by the end of 2012, the startup—running low on cash and plagued by... View Details
Keywords: Walt Disney Studios
  • 02 Mar 2015
  • Research & Ideas

Retail Reaches a Tipping Point—Which Stores Will Survive?

Alvarez, and research associate Dan Greenberg (Harvard MBA 2012). Their new book Retail Revolution: Will Your Brick-and-Mortar Store Survive?, predicts, among many other things, the continuing decline of major brick and mortar brands... View Details
Keywords: by Sean Silverthorne; Retail
  • 12 Jan 2010
  • First Look

First Look: Jan. 12

their portfolio of brands. Results show firms shifting display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above... View Details
Keywords: Martha Lagace
  • 01 Jun 2017
  • News

Supercharged

stations.” Automakers, which have a vested interest in making that happen sooner rather than later, are not standing idly by. Ford, for example, is testing wireless charging technology, and last November, the automaker signed an agreement with BMW, Daimler, and VW to... View Details
Keywords: Alexander Gelfand; illustrations by Tavis Coburn
  • February 2021 (Revised March 2022)
  • Case

TikTok in 2020: Super App or Supernova?

By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien
TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea – helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors... View Details
Keywords: Business Model; Business Startups; Business Organization; Change Management; Disruption; Cross-Cultural and Cross-Border Issues; Global Strategy; Health Pandemics; Innovation Strategy; Growth and Development Strategy; Growth Management; Brands and Branding; Marketing Strategy; Marketing Channels; Network Effects; Digital Platforms; Product Design; Product Development; Partners and Partnerships; Opportunities; Social Issues; Mobile and Wireless Technology; Internet and the Web; Value Creation; United States; China
Related
  • Career Coach

Martin November

Marty (HBS '98) is an MD/MBA and practicing OBGYN physician who has broad expertise in the healthcare sector as the former Medical Director for Patient Safety and Risk Management at Atrius Health, Harvard Medical School teaching faculty and hospital division director,... View Details
Keywords: Consulting; Education; Entrepreneurship; Government; Health Care; Insurance; Publishing / Communications / Advertising; Social Enterprise; Startup - Founder; Entrepreneurship; Startup - Joiner; Entrepreneurship
  • 01 Dec 2012
  • News

From Where We Stand

your career choices. Be who you are everywhere. Finally, establish a female network and maintain it in spite of distance and demands on your time. When constructing this group, ensure that at least one member has the gusto to disagree... View Details