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Show Results For
- All HBS Web
(1,224)
- People (7)
- News (345)
- Research (607)
- Events (1)
- Multimedia (14)
- Faculty Publications (235)
- Web
Business Insights Blog | HBS Online
Marketing Negotiation News & Events Productivity Staff Spotlight Strategy Student Profiles Technology Work-Life Balance Courses Courses AI Essentials for Business Alternative Investments Business Analytics Business Strategy Business and Climate Change CLIMB CORe... View Details
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
help corporations build relationships between their brands and their customers in the online marketspace. The Price Of Privacy The power of these new technologies and their ability to shadow an individual's... View Details
Keywords: by Susan Young
- Web
Online Entrepreneurship & Innovation Courses | HBS Online
New Credential of Digital Innovation and Strategy Build the skill set and strategic acumen to compete in the digital world through a combination of forward-looking coursework, unique team activities with a diverse global network, and a... View Details
- 25 Apr 2024
- News
Origin Stories
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. Where we come from and how we were raised has a profound effect on who we become. The recipients of this year’s Alumni Achievement Award grew up... View Details
- 31 Mar 2011
- Research & Ideas
From SpinPop to SpinBrush: Entrepreneurial Lessons from John Osher
years to finish college. “We want to play offense, we want to innovate, pilot, template it, build for scale, and go." —Mark Norman, Zipcar The meandering and seemingly random path that Osher took in his career and the lessons it... View Details
- 12 Mar 2021
- News
My Favorite Case
four to one. When another premium brand lowers its wholesale price in an attempt to stimulate sales, Heublein’s president decides to increase the price of Smirnoff and put the additional revenue into advertising. This case taught me that... View Details
- 30 Sep 2014
- First Look
First Look: September 30
Publications September 2014 Social Entrepreneurship and Research Methods Building an Infrastructure for Empirical Research on Social Enterprise: Challenges and Opportunities By: Lee, Matthew, Julie Battilana, and Ting Wang... View Details
Keywords: Sean Silverthorne
- 01 Dec 2023
- News
Case Study: Staking a Claim
Illustration by Nhung Lê Kate Terry (MBA 2005) knows that no one attends their fifth-grade career fair and comes home hoping to pursue a career in insurance—but that’s exactly where she wound up. “I really fell in love with it,” she says. As cofounder and CEO of... View Details
- 17 Aug 2009
- Research & Ideas
Quantifying the Economic Impact of the Internet
brand or product Website (61 percent); paid bills (56 percent); watched a video clip (51 percent); used a price comparison site (50 percent); listened to an audio clip (44 percent ). “Social networks and the easy connections they... View Details
- 01 Sep 2023
- News
Global Outposts Expand HBS’s Intellectual Footprint
Pacific Last fall, the center and the HBS Club of Shanghai hosted the 15th Annual HBS Entrepreneurship Forum. Titled “Convergency in New Dynamics,” it included both an online webinar and an in-person fireside chat that explored branding... View Details
Keywords: Jennifer Gillespie
- January 2021 (Revised May 2023)
- Case
Pearson: Efficacy 2.0
By: Elie Ofek, Marco Bertini, Oded Koenigsberg and James Weber
Pearson, which billed itself as the "world's learning company," faced a host of critical decisions in mid-2020. Several years prior, it had embarked on a new path that put the learner at the heart of the business and committed to a new strategic orientation. The new... View Details
Keywords: Efficacy; Learning; Outcome or Result; Measurement and Metrics; Brands and Branding; Marketing Communications; Strategic Planning; Education Industry
Ofek, Elie, Marco Bertini, Oded Koenigsberg, and James Weber. "Pearson: Efficacy 2.0." Harvard Business School Case 521-012, January 2021. (Revised May 2023.)
- 01 Mar 2024
- News
Come Sail Away
When Michael Sard (MBA 2018) arrived at HBS, he owned about 50 Hawaiian shirts. “It was one of the few items in a man’s closet that could have a ritual to it around going out, like a tuxedo does,” he says. Purchase options, however, seemed limited to two extremes:... View Details
- 23 Mar 2023
- News
Winners Crowned in 2023 Alumni New Venture Competition
home the top cash prize of $75,000. Runner Up winner Hue earned a $25,000 prize. Led by cofounders Janvi Shah, Nicole Clay, and Sylvan Guo (all MBA 2022), Hue helps brands and retailers embed TikTok-style shoppable videos on its... View Details
- 28 Feb 2022
- Blog Post
Making an Impact on the Media Industry with my MBA
you decide an MBA was the next step for you? I spent a solid amount of time building a real foundation and taking on new responsibilities at WME while witnessing a lot of change on an industry level. After such an incredible experience... View Details
- 28 Jun 2022
- Book
The Moral Enterprise: How Two Companies Profit with Purpose
How can government and business work together in this fractious political moment, when finding solutions to pressing problems like inequality and climate change are more urgent than ever? Rebecca Henderson, Harvard University’s John and Natty McArthur University... View Details
Keywords: by Avery Forman
- 17 Jun 2017
- Research & Ideas
Amazon, Whole Foods Deal a Big Win for Consumers
Source: 400tmax Editor's Note. Online retailing behemoth Amazon announced June 16 that it would acquire upscale grocery chain Whole Foods Market in a deal valued at more than $13 billion. Though the company has dabbled with the idea of a brick-and-mortar footprint in... View Details
- 29 Aug 2018
- What Do You Think?
What Should Harley-Davidson’s Management Do?
term whims of the POTUS who will be out of office at some point.” Richard Eckel commented, “Screw the politics; run your business and innovate a strong brand into new markets Start with engaging the markets in Europe to View Details
- Web
Judges - Alumni
with a strong focus on beauty and personal care, health and wellness, e-commerce, and creators. She founded CXT Investments in 2016 to support purpose-driven entrepreneurs building the next generation of great consumer companies,... View Details
- 25 Jun 2007
- Research & Ideas
HBS Cases: Beauty Entrepreneur Madam Walker
ashamed of my humble beginning. Don't think because you have to go down in the wash-tub that you are any less a lady!" "She Found A Way" Koehn landed on the story almost by accident while researching her 2001 book, Brand... View Details
- 25 Feb 2020
- News
Task Force
world following China’s path. “It was an incredibly powerful wave that I wanted to ride—to build a digital business that would help people in emerging markets use their smartphones to connect to markets and improve their quality of life,”... View Details