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Show Results For
- All HBS Web
(3,833)
- People (15)
- News (855)
- Research (2,126)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,512)
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- 01 Mar 2004
- News
Gibson Hits a High Note
33ffea43b3115eba957356db0b41a6e4 It’s a turnaround story almost too good to be true. Gibson Guitar was down, and nearly out, in 1986 when Henry Juszkiewicz (MBA ’79) and David Berryman (MBA ’79) bought the legendary Nashville maker of acoustic and electric guitars.... View Details
- 25 Feb 2020
- News
Case Study: The Credit Bureau
they see three options: First, they could double down on the D2C side, which helps get the brand out there quickly, although it is subject to more competition and acquisition costs. The second option is to integrate with real estate... View Details
- 01 Jan 2003
- News
James E. Burke, MBA 1949
as it overcame the Tylenol tragedy to take its place as the country's dominant brand in health-care products. "A company credo that put customers first and shareholders last ultimately benefited both groups," he says. Jim Burke was among... View Details
- 01 Dec 2008
- News
Attention, Oenophiles
wines tasted fantastic,” Cuffe said. “A light went off in my head.” Not long after, Cuffe and her husband, Khary Cuffe (MBA ’07), founded Heritage Link Brands (www.heritagelinkbrands.com), dedicated to importing the finest wines from the... View Details
Keywords: Wholesale Trade
- 01 Dec 2016
- News
Inside the Bestseller List with James Andrew Miller
the curtains.” Miller’s new book fits that successful mold—but comes with a marketing challenge. Powerhouse is about Creative Artists Agency, a powerful force in the entertainment industry but a lesser-known brand than SNL or ESPN. He... View Details
- 14 Oct 2020
- News
Sewn with Love
could one company or brand do?” she wondered. Photos courtesy VPL Photos courtesy VPL Hanazawa also understood the fashion-industry network is powerful and has the potential for wider impact. In 2011, she tapped fellow industry leaders... View Details
Keywords: Maureen Harmon
- 18 Mar 2014
- News
The Oz of Data Opens the Curtain
"Longer term, people who visit the site should get something else of value — better experiences with brands and companies they respect. Ethically, the site was the right thing to do, but from a relationship perspective, it's a first step... View Details
- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
mammoth charitable foundation created by the combined wealth of Bill and Melinda Gates and Warren Buffett. "We have evidence," Sorrell says, "that young consumers are more emotionally connected to brands or products that take a... View Details
- 01 Sep 2010
- News
Five Honored for Missions Accomplished
American designers: Ralph Lauren, Calvin Klein, and Donna Karan. How much has the store — and the business — changed over the years? Enormously. Brands and stores are now global. While the Internet has changed everything, good stores... View Details
- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
industry segments that depend on the NFL." Surveying the league's 32 franchises, Grubman observes that each has arguably become a global brand in its own right."The size and complexity of the local franchise as a business has exploded in... View Details
- 01 Mar 2019
- News
In My Humble Opinion: Easy Rider
native knew an icon—and a challenge—when he saw one. In 2009 he stepped into the role of managing director, Harley-Davidson India. Entering the Indian market had plenty of challenges related to tariffs, accessibility, and brand... View Details
- 13 Jun 2018
- News
The First Five Years: Momchil Filev and Ben Faw (both MBA 2014)
and ranked. In February 2018, tronc, the company formerly known as Tribune Publishing, purchased a majority stake in BestReviews.com. What inspired you to launch BestReviews.com? Ben:“We both grew up reading Consumer Reports regularly and realized this View Details
- 01 Jun 2011
- News
Students Start-Ups Tap New HBS Fund
Muslims (Mohammed Aaser, MBA ’11): A children’s entertainment and education brand for Muslim Americans. MatchLend (Jeffrey Engler, MBA ’11, and Charles Deutsch): A tool to improve loan underwriting accuracy. ÃÂ Ovuline (Vasile Tofan, HBS... View Details
Keywords: awards
- 15 Dec 2024
- News
Editor's Letter
Illustration by Antonio Giovanni Pinna Illustration by Antonio Giovanni Pinna Change is hard. I am reminded of this every time I get a new laptop and there are new, generational expectations that require me to hunt down videos of overly caffeinated youths walking me... View Details
- 01 Sep 2009
- News
Class Day, Commencement Mark New Beginning for Newest Alumni
schools and their graduates are currently viewed less favorably by the public than in recent years. But, Rajan said, “This time of crisis requires a new way of thinking, a new brand of leadership, and we as graduates of the MBA Class of... View Details
- 21 Jul 2010
- News
Mad Men, the Early Era
Related research Dare to Be Different Should You Bring Advertising Expertise in House? Improving Brand Recognition in TV Ads Step into the lobby of the Baker Library | Bloomberg Center and you’ll find an exhibit that coordinates well with... View Details
- 01 Sep 2020
- News
Good Odds
better digital experience buying food,” he says. “They expect to interact with brands they can love and that care about waste, not brands that they can tolerate. We think we’re pushing on an open door.” View Details
- 16 Jun 2020
- News
What Will the Retail Experience of the Future Look Like?
- 01 Dec 2006
- News
Rolling Thunder
HEAVY METAL: Stephen Julius and family aboard an Indian motorcycle, a classic brand that in late 2007 will once again hit the streets. PHOTO COURTESY STEPHEN JULIUS Vrrooom that’s the sound of the classic Indian View Details
- 01 Sep 2003
- News
Richard Edelman
a member of the World Economic Forum and frequently shares his market research and branding expertise with this group. While Edelman does not wish to pressure his three daughters into joining the family business, his hopes for them are... View Details